Convince & Convert
MAY 25, 2010
What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?
KoMarketing Associates
NOVEMBER 9, 2017
Sometimes the untested and unknown big bold marketing campaigns are born from venturing into the unknown – even though it is unclear what will result. What was the most surprising finding/statistic in the report to you? “I I think the biggest surprise for me was how much content these marketing executives expected to produce.
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KoMarketing Associates
DECEMBER 9, 2014
With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). B2B Online Marketing Blog Content Marketing'
Convince & Convert
FEBRUARY 3, 2011
Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. Do you really know the financial impact of your TV, radio, outdoor print, public relations, and customer services initiatives? The same is true of all online marketing. We hate math.
Hinge Marketing
SEPTEMBER 11, 2013
For a long time, an integrated marketing strategy meant events, advertising, direct mail, public relations, telemarketing, and even a website if you were really on the cutting edge. To be certain, there is still value in traditional forms of marketing, but our research shows the growing prevalence of online marketing.
The Effective Marketer
FEBRUARY 15, 2010
MarketingSherpa Email Benchmark Guide: [link] Mailer Mailer Email Marketing Metrics Report: [link] Epsilon Email Trends Results: [link] MailChimp Email Marketing Bechmark: [link] Bronto Email Statistics: [link] As I said, look at them but don’t bet on them or try to set your goals based on what others are supposedly doing.
Smashmouth Marketing
SEPTEMBER 30, 2009
We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2. One of the speakers was Kim Albee, President of Genoo , a provider of online marketing tools. They can all work together.
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