markempa

AUGUST 24, 2007

« Off topic: Response to meme - 8 Random Things About Me | Main | B2B Marketing and lead generation via Social networking » Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process. But closed-loop marketing isnt software.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Webbiquity

OCTOBER 15, 2019

But of course, you’re probably not skilled at every aspect of marketing—writing, video production, graphic design, email marketing, pay per click (PPC) advertising, SEO, PR, influencer marketing, etc.—so so it’s best to outsource most of these functions to freelancers or small agencies. And with good reason.

Startups 220

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 220

Hubspot

JANUARY 11, 2011

Read about the successes of a Museum and an artist, a medical software provider and a pumping and dredging company. Each of them can offer a valuable lesson for fellow marketers searching for practical tips and ways to implement marketing best practices! Increase Your Online Visibility with Video.

Online Marketing 28

Online Marketing Examples PR Hubspot 28

KoMarketing Associates

JANUARY 6, 2015

High Level Examples: One organization featured a team of three content marketing professionals as well as partnerships with PR and marketing communication departments and specialists. For many technology/ software organizations in particular, analyst firms play a larger role in generating influence and awareness.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

Circle Studio

NOVEMBER 8, 2018

Back in 2011, when Scott Brinker, editor of ChiefMarTec.com, began tracking the growth of MarTech with his Marketing Technology Landscape Supergraphic , there were only around 150 solutions on the market. Fast forward to 2018 and the landscape has seen a 4,453% increase in solutions now available to marketers.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

KoMarketing Associates

FEBRUARY 9, 2016

It’s an asset in PR kits developed to promote new product launches. Sure, but videos of this type can introduce a dramatic element, document a milestone, and be a great content asset when pursuing media mentions through PR. Have a unique experience you think your market should know about? PR videos can make them aware.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

The Point

SEPTEMBER 11, 2012

If there’s one key element of demand generation copy that distinguishes it most from, let’s say: product collateral, or PR, or even social media, it’s this: a demand generation campaign is designed to drive action.

Email Campaigns 100

Email Campaigns Campaigns Demand Generation Broadcasting 100

The Effective Marketer

AUGUST 30, 2010

Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Biznology

FEBRUARY 20, 2017

This is also one of the reasons why social media marketing became huge and the demand for an internet marketing director, digital strategist, content marketing manager, online community manager, social media strategist, online marketing specialist, and social media manager grew.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Marketing, author of PR 2.0: Deb is a journalist-turned-PR pro. She’s president of Strategic Objectives, an award-winning PR agency in Toronto. DebWeinstein.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Atomic Reach

MARCH 18, 2019

He takes digital PR strategies to a whole new level. Bryan Eisenberg is a pioneer and an international authority in online marketing. Gianluca Binelli is passionate about using scientific marketing to improve performance. She has over 6 years of experience in Google managing online marketing with AdWords.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Ambal's Amusings

AUGUST 27, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis, Minnesota, focused on B2B technology clients. Blog Webbiquity Twitter TomPick. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? How effective is demand generation software? How do you select the right market research to support your goals? Can you fire your sales force?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Convince & Convert

MAY 4, 2010

Organizations evaluated, bought, and deployed software that everyone was supposed to use. For instance, open source software and the Freemium model are allowing for a more organic, bottom-up adoption of many applications and technologies. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Public relations (PR) is pretty much the opposite—it produces limited immediate and direct results, but builds your brand in the eyes of prospects, the media, analysts and other influencers over the long term.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

KoMarketing Associates

JUNE 25, 2015

Optimize the Content Marketing Process. On one end, the overview of the Skyword content marketing platform was incredibly beneficial for brands currently using and considering using their software for ongoing program initiatives. Some of these include: Messaging and marketing. Demand marketing. Social networks.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? You can also try it for free. You can also try it for free. Im Jay Baer.

Social Media 123

Social Media Work Management Marketing Management Media 123

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. When Social Media & PR Matters More Than SEO by Small Business Search Marketing.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Great example of integrated marketing in real life: The 3 Amigos, by [.] Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JULY 6, 2010

RT @tcreativo: Integrando #RSC en la estrategia #SocialMedia [link] Algunos ejemplos útiles [link] MikeCorak Great guest post by @laurahall -RT @jaybaer: Tying Together Social Media and Corp Social Responsibility [link] Javier Garza Tying Together Social Media and Corporate Social Responsibility [link] [link] Neal Schaffer Tying Together Social Media (..)

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

EMagine B2B Blog

APRIL 4, 2013

In the world of the consumer, it is easy enough to judge success with your online marketing efforts. This can all be defined through the use of a combination of analytics tools like Google analytics and marketing automation software like Marketo, Leadlander or Eloqua. To put it plainly, success=sales.

Leadlander 40

Leadlander B2B Eloqua Marketing Automation Services 40

Content Standard

OCTOBER 27, 2015

But for digital marketers who are trying to meet goals while keeping their efforts organized (whether with B2C or B2B technology), an expanding tech ecosystem can be a nightmare that presents more questions than opportunities. When, if ever, is the right time for your team to make a big transition to new software?

B2B 40

B2B Marketing Agencies 1 Customer Satisfaction Paid Search Agency 40

markempa

AUGUST 22, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " Let me see.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Paul Gillin

JANUARY 24, 2013

. “A lot of attention has been focused on social media’s capacity to aid in awareness, marketing and positive brand perception,” said co-author Paul Gillin, “but little has been written to date about its dark side. Attack of the Customers is available through major online retail outlets and in Amazon Kindle format.

Press 50

Press Peer-to-peer Amazon BtoB 50

Ambal's Amusings

DECEMBER 17, 2009

"How to use technology to really make relationship marketing work?" Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis , Minnesota , focused on b2b technology clients. " Tom Pick's Bio. Tom Pick's Tip.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. So, why is it free? Because if they charged for it not as many people would register. United States License.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Convince & Convert

FEBRUARY 11, 2010

How many developers have the liquidity to host their own software? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

markempa

JANUARY 23, 2007

This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!, Peachtree and SageCRM software. John originally hoped that Jill and I would debate or lock horns (Jill from the sales viewpoint and me from the marketing viewpoint). Peachtree and SageCRM software.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

NOVEMBER 8, 2005

« Lead Generation Summit Notes | Main | Podcast: How to Nurture Leads » Dont Depend on Technology To Fill the Sales/Marketing Chasm I found this article by Janet White, author of Buying Right: Vendor and Software Selection on CRM Guru interesting.

Work Management 120

Work Management Marketing Management Lead Generation B2B Sales 120

Online Marketing Institute

NOVEMBER 7, 2010

November 7, 2010 Content Curation in B2B Marketing Posted by: Lee Odden of Online Marketing Blog on 06/29/10 1 Comment : Linking Blogs : Add to del.icio.us : Many of the B2B companies that publish corporate blogs have long realized the value of publishing useful content in the form of white papers, case studies, webinars, newsletters and other types (..)

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

markempa

APRIL 5, 2006

The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at Aspect Software. The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at Aspect Software.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Hubspot

JULY 16, 2014

3) “I just really like inbound marketing because I get really tired of saying SEO and social media and content marketing and email and CRO and branding and PR and all the other things you can do on the web to earn traffic and attention that don''t directly cost money.". Tweet This Quote ). Tweet This Quote ).

Inbound Marketing 28

Inbound Marketing SEO Advertising Agencies Paid Search Agency 28

markempa

JUNE 7, 2005

A few years ago, I worked on a lead generation program with a client that launched a new product life cycle management (PLM) software product. As a result, their new software product went from zero to $8 million in its first year and their revenue more than doubled in their second year to $20 million.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. This is the a classic issue with many marketing and product developers, they don't listen.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Online Marketing Institute

JUNE 25, 2009

Many B2B marketers and pr professionals have heard about the real time web, and are looking to learn more about how to incorporate it into the. Marketing Manager - Marketing Director - B2B Marketing -Software Job Description:Marketing Manager - Marketing Director - B2B Marketing -Software.

B2B Marketing 40

B2B Marketing Digg Marketing Management Paid Search Agency 40