Convince & Convert

JUNE 22, 2010

For whom is it more important to have a humanizing social media presence? A B2B software company, or Skittles? Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers.

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Convince & Convert

APRIL 20, 2010

That’s where software like Compendium comes into play, because they can very much help optimize a blog for the long tail, enabling you to rank top 10 for hundreds (even thousands) of low volume, high value terms. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

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Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. link] Susan M Kuhn Very good distinctions between one-way media and social media.

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Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 28, 2010

Also, although manual, you could pay attention to with what software your fans are posting to your Facebook fan page. Sore spot with us PR types.) First blush, I'd want to differentiate between marketing to this influencers and communicating with them. Sore spot with us PR types.) Fifty percent!

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MAY 26, 2010

link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article. link] Make It Happen Event RT @juliehood: 14 Things I Think I Think About Social Media via @jaybaer [link] (Do these resonate with you? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

SEPTEMBER 20, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

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Convince & Convert

SEPTEMBER 21, 2010

I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend. Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative! RT @jaybaer: Not sure which social media tools to use?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights. Im Jay Baer.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

SEPTEMBER 1, 2010

I see lots of signs that Social Media is no longer a single stand-alone savior, but just another tool that companies should use in reaching their customers… one that, if implemented well, can bring lots of benefits, but if implemented poorly, will fail. Would include your posts on expecting criticism in social media too.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 8, 2010

link] Matt Ridings Why there isn't an EMR software vendor out there developing an iPad interface yet is beyond me. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Does the iPad connect to it?

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

SEPTEMBER 15, 2010

You’ve hit on something that I’m sure PR pros deal with all the time: helping clients determine “their story.&# And yes, social media allows the giants to become approachable again – but how do you keep finding those stories to share and encourage clients to share them? Im Jay Baer.

Social Media 166

Social Media Media Webinar Metrics Paid Search Agency 166

B2B Marketing Zone Posts

DECEMBER 1, 2010

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. 9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Is the era of PR over? As in dead.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

OCTOBER 31, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 40

Social Media Paid Content Tools Media 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

APRIL 7, 2010

Source: Jay Baer #foursquare #analysis #socialmedia #PR [link] Joseph Manna Jay, very good points and I share the same views. Easy to semi-automate with software, etc. I got really excited last week when I fired up my iPhone and was hit with an offer to grab coffee and chat about Social Media whilst taking the subway in Stockholm.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 2, 2010

That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. The day after an election, you’re either ebullient or morose.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Webbiquity

FEBRUARY 14, 2011

As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively?

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. For big brands, the benefits will be in customer service, rentention, support, PR.

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Twitter CRM Business Paid Search Agency 148

Convince & Convert

JUNE 16, 2010

It's a new way to use social media from a sales standpoint that is being overlooked. link] #marketing #online #socialmedia blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Convince & Convert

SEPTEMBER 21, 2010

I think a lot of it has to do with the focus on social media – which is admittedly a lot cooler than say, enterprise software… Anyhow, was great meeting you, I love the blog and just subscribed for regular email updates Yael [link] Yael Davidowitz-Neu Jay, First off, it was a pleasure meeting you at the conference!

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