Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. You’ve probably heard that B2B email marketing is tougher than consumer marketing.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Vision6

DECEMBER 17, 2023

We’ll be running through why lead generation is vital to any marketing campaigns, but most importantly we’ll explore lead generating strategies that target quality over quantity. Companies that have an effective lead nurturing strategy generate 50% more sales-ready leads, and they do it for 33% less of the cost.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

TrustRadius Marketing

SEPTEMBER 28, 2022

Your marketing strategy should include a roadmap to optimize your customer interactions. By developing a clear strategy for customer engagement, you can put a plan in motion to attract new customers and build brand loyalty with your current customer base. Effective Customer Engagement Strategies. Launch Targeted Campaigns.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Contently

OCTOBER 18, 2023

Stay organized by documenting your audience personas in your content strategy. At Contently, you can set up your audience information so that it’s attached to each and every project your team takes on. At what points do recommendations, reviews, and word-of-mouth come into play? Consideration stage.

Marketing Analytics Tools 78

Marketing Analytics Tools Top of Funnel Personalization Content Marketing 78

SpotMe Blog

JUNE 2, 2021

There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event. 3) Encourages Word of Mouth Marketing.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Outgrow

MARCH 9, 2021

Essential E-Commerce Marketing Strategies to Enhance Your Marketing Metrics. Nonetheless, the pandemic was only one of the reasons for their success; implementing successful e-commerce marketing strategies, was the other. . Maybe you’re looking to find out what those strategies were? Cost-Savvy Strategies.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Sharpspring

JANUARY 26, 2021

It’s true, inbound marketing has become so ubiquitous to digital marketing that you’re constantly encountering these strategies whether you’re aware of it or not. It’s the strategy of connecting to customers through experiences, tips and content that they find useful. And focusing on content is the best way to achieve that this year.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Marketing Insider Group

AUGUST 1, 2023

It’s the point where your audience does what you want them to do. This could be anything from signing up for a newsletter, downloading a whitepaper, or making a purchase. Net Promoter Score (NPS) Net Promoter Score, or NPS, is the word-of-mouth reputation of your business. Are your customers happy?

Social Media 206

Social Media Cost Per Click Cost Per Thousand CPM 206

QuanticMind

OCTOBER 9, 2023

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. In other words, you should be driving them to download one e-book, register for one webinar, sign up for one educational program, buy one product. Had you been actively searching for material around its themes? You get the idea.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

KoMarketing Associates

DECEMBER 14, 2015

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. ” — Chad Pollitt , VP of Audience, Co-Founder of Relevance. WORD-OF-MOUTH MARKETING. EFFICIENT WEBSITE MARKETING. DATA-DRIVEN ROI.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Hubspot

MAY 14, 2019

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

JUNE 11, 2019

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. As you develop something new, it’s vital to also start drawing out a go-to-market strategy that’s customized to fit your budget and your buyer persona.

Planning 77

Planning Template Marketing Plans Top of Funnel 77

FunnelEnvy

OCTOBER 2, 2023

Source: HubSpot Whether it’s a sign-up form for a newsletter or a contact form for inquiries, how you frame these forms can significantly impact conversion rates. They prefer a digital-first approach and spend up to half their discovery phase in DIY research. 33% would rather not talk to a salesperson to complete a sale.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Convince & Convert

SEPTEMBER 22, 2010

Meanwhile, if your social media team and your email team are not the same people, you need to start thinking about how to merge them, pronto. And, you need to start unifying your content strategy across all channels. It speaks further to a company needing a well-rounded online marketing strategy. Great post! Great post!

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

markempa

DECEMBER 6, 2006

« Avoid wasting your Pay-Per-Click lead generation budget | Main | Podcast: Sales and Marketing the Six Sigma Way » Where do Your Email Newsletters go? If you currently are sending e-newsletters, heres an idea for you consider. You can apply this concept to your existing e-newsletter. Email Heaven?

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

Televerde

APRIL 27, 2021

Customer retention is an essential element of any business strategy. Developing an effective strategy that helps you reconnect with your followers helps solidify relationships that result in the best lead generation and sales growth. Consider sending a personalized email. 5 Steps to Reconnect with Customers.

Loyalty 75

Loyalty Word of Mouth Demographics Social Media 75

Strategic-IC

MARCH 3, 2023

The world of B2B is increasingly driven by personalization and customer-centric strategies. And there is nothing more valuable than the word of mouth from a loyal customer. No amount of webinar sign-ups, ad clicks or social post engagements can match the praise of a customer that feels valued and understood.

Account Based Marketing 62

Account Based Marketing ABM Work Management Marketing Management 62

ConvertKit

FEBRUARY 16, 2021

She built Blogging for Devs —a niche newsletter and a thriving paid online community. She now has over 5,000 email subscribers and a four-figure monthly recurring revenue , but it took hard work over eight months to get there. This cemented her niche and positioning: teaching developers to grow their blog without an existing audience.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Hinge Marketing

MAY 20, 2019

Content marketing is the strategy that turns that content into profits. In traditional services marketing, a firm goes out into the world and steadily builds awareness and trust —through networking, public speaking and word of mouth referrals. E-newsletters. It’s also a rich educational resource. Social media.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth. Mid-Funnel KPIs.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

ConvertKit

NOVEMBER 20, 2020

Host a webinar, workshop, or masterclass. A webinar, like an email course, requires an email address to share the incentive. Webinars are also often perceived as high value and high-touch. As a creator, you can host a webinar to share your expertise and collect email addresses. Image via Mariah Coz.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Content Standard

NOVEMBER 2, 2018

In early 2018, Mark Zuckerberg posted that while he realized that the new algorithm would decrease engagement, he also expected that the engagement that does occur will be more valuable to both brands and audiences. According to a private Facebook webinar , Facebook considers content valuable if it encourages “meaningful interactions.”

Social Media 109

Social Media Media Word of Mouth Content 109

Convince & Convert

MAY 13, 2010

Facebook Fan Pages are email newsletters with smaller pictures. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail Is Social Media Too Big For Its Britches? Linkedin is for people you know. Im Jay Baer.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Easy – you listen!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

DivvyHQ

DECEMBER 21, 2018

A while back, we decided we’d like to do a webinar series. There was a problem though: webinars suck. Unsurprisingly, Jay had a vision for a different kind of webinar series: meaningful, cohesive, and engaging. It would blend high-quality, pre-produced segments with live audience interaction on the back end.

Planning 40

Planning Word of Mouth Peer-to-peer Trigger Marketing 40

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. utilize whether they have an existing social media strategy or not. utilize whether they have an existing social media strategy or not. Ask your customers directly.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 4, 2010

What’s the ideal internal/external dynamic when you’re dealing with something transformative like a huge new software implementation, or social media strategy? But wouldn’t companies be better off if they didn’t need consultants? Well, if organizations didn’t need consultants, then I wouldn’t have a job. Im Jay Baer.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

PureB2B

MAY 30, 2022

Can you imagine the future without email? No matter how much things change in marketing, it’s difficult to envision a future where B2B email marketing isn’t the core strategy for conducting marketing campaigns. According to Experian, the average return on investment for email marketing is $44.25 for every dollar spent.

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

Contently

APRIL 18, 2023

To maximize the effectiveness of their content marketing strategy and ensure a healthy ROI, organizations can benefit from analyzing the latest content marketing ROI statistics and applying best practices for leveraging them. Keep track of each channel’s performance and adjust your strategy accordingly.

Lead Ranking 200

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 200

Convince & Convert

SEPTEMBER 14, 2010

Everybody loves to stir the pot, but coming up with a programmatic solution or strategy is much harder. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

MARCH 4, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search How to Match 10 Key Success Metrics to Your Blogging Strategy (..)

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MAY 5, 2010

There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ). JaneNation will package its findings through newsletters, seminars, and other research programs, and also connects brands with female consumers (for a fee, natch).

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Just go to [link] The Webinars run from October 5 – October 26. Here’s my blurb: Do you have a Facebook strategy? Each of these strategies requires different tactics, resources and success metrics.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122