Content Standard

JULY 11, 2019

Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. So it’s easy to see why the Content Marketing Institute (CMI) calls webinars one of the top five types of content that can draw people to your brand. The reaction it generated was huge.

Webinar Metrics 64

Webinar Metrics Paid Content Branding Brand Identity 64

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Figure 1: Example of Research Report Cover.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Marketing Insider Group

JANUARY 27, 2020

A content strategy? That’s the power of a robust content strategy. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message. May: Publish a Case Study or Two.

Startups 318

Startups Marketing & Strategy Marketing Strategy Content Marketing 318

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Also, HubSpot also reported that 18% of U.S.

Advertising Channels 125

Advertising Channels B2B Marketing Planning B2B 125

ClearVoice

DECEMBER 18, 2023

Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers. Sharing relevant data points and case studies. Follow the steps below to help you develop a tailored content strategy for ABM: Leverage customer intelligence.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Scoop.it

FEBRUARY 22, 2024

This post will explore seven content marketing tips and examples for HR audiences and leaders. Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. To drive more action, you want a strong SEO strategy that’ll bring in the right type of readers. Right below it, there’s a sticky button to subscribe to our newsletter. Content leads.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Coach your speakers to connect with and inspire your audience.

Webinar Metrics 104

Webinar Metrics Tips Marketing Automation Services Thought Leadership 104

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. Demand gen” allowed marketers to either replace the lost or compromised channels of in-person meeting and live events, or it allowed marketers to give a shot in the arm to their entire B2B strategy. Is research-based (40%).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Golden Spiral

APRIL 18, 2019

With the right data, you can then form a comprehensive strategy to address your audience’s top needs. Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. We’ve pulled together our list of the best resources to support your B2B tech product strategy.

Work Management 102

Work Management Marketing Management Research Organization 102

Content Standard

MARCH 28, 2019

Recently, a project sent me looking for mid-funnel content examples for a financial services content marketing strategy I was working on. As a result, we began to assess how longer-form mid-funnel content could play a key role in their strategy. Where Mid-Funnel Content Fits in the Buyer’s Journey. Image attribution: Fidelity.

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

Marketing Insider Group

MARCH 9, 2020

Like learning to sing, learning how to create a successful content marketing strategy on a budget goes better if you start with the basics. The “Do-Re-Mi” of enterprise content strategy is your company’s current content budget, together with the data on how each area of your strategy is working. Newsletter subscriptions.

Marketing Budget Creation 260

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 260

Rev

FEBRUARY 8, 2023

This blog post covers all you need to know about MQLs—from definitions to strategies for converting leads into paying customers. Downloading content from your website: MQLs will likely have downloaded content from your websites, such as e-books, white papers, case studies and other valuable information.

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78

SmartBug Media

JUNE 5, 2020

On the flip side, a solid B2B customer retention strategy can lead to the growth you need to power ahead. Wondering what strategies are working out best for SaaS companies? Read on for 10 of the best strategies for B2B customer retention. But first: Why Do SaaS Businesses Need a B2B Customer Retention Strategy?

Marketing & Strategy 95

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 95

Content Standard

AUGUST 12, 2021

Affirming that the COVID-19 pandemic catalyzed an urgent conversation about how the industry should bring those principles to life, Avid tracks progress toward specific goals outlined in the white paper using original news and notes that there has been significant industry alignment around these goals during the global health crisis.

Thought Leadership 137

Thought Leadership Differentiation Paper Lead Scoring 137

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

MARCH 27, 2013

A client writes: I attended a Webinar recently at which one of the speakers prescribed scheduling lead nurturing emails on different days of the week – for example: newsletters on Mondays, product announcements on Tuesdays, Webinar invitations on Wednesdays, etc. ”

Webinar Metrics 100

Webinar Metrics Autoresponders Lead Nurturing Sales Qualified Leads 100

Hinge Marketing

MAY 23, 2016

It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients. 5) Webinars. A webinar is the online equivalent of a seminar or other educational event. 6) Industry Research Reports.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

SendX

MAY 18, 2020

In this article I’ll discuss three ways to increase your affiliate income by selling through your email list. Fuel the excitement with Email Sequences Email marketing is one of the best ways to promote affiliate deals. According to one study it’s the fourth highest source of traffic for affiliate marketers.

Promotion 306

Promotion Email Marketing Urgency Marketing Paid Search Agency 306

Sword and the Script | B2B

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. Make your audience the hero. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Similarly, 72% of U.S. Grow subscriptions.

Ethics 93

Ethics Customer Surveys B2B Thought Leadership Media 93

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. By that measure, our webinar on the science of storytelling a few weeks ago was a big success. We all get too many emails from brands, in part because it’s one of the toughest things for companies to manage.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Exo B2B

NOVEMBER 21, 2019

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. According to the study, it’s social networks that overtake all the others, namely blogs and newsletters.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

The Point

JUNE 27, 2012

When the results are in, add your analysis, and then package the data and commentary into a “survey report” that you can then leverage in demand generation, lead nurturing, social media, PR, even as a Webinar. And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

BOP Design

NOVEMBER 14, 2023

B2B marketers now want seamless API integration with marcom automation tools, recruitment software, and webinar platforms, to name just a few. During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

NuSpark Consulting

SEPTEMBER 14, 2015

Newsletters. Newsletter leads are good. You can send newsletter campaigns via marketing automation but watch for prospects who click and visit your site often. You can send newsletter campaigns via marketing automation but watch for prospects who click and visit your site often. Gated White Papers, eBooks, and Guides.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

Crimson Marketing

MARCH 24, 2015

Here is the list, in priority order: Case studies. White papers. Newsletters. The following list does not depict what content types perform best overall; it showcases the responses from B2B marketing technology buyers on which socially-shared content had the most impact to their purhcase decision. Blog posts.

Top of Funnel 100

Top of Funnel Digital Marketing Funnels Case Study Case Studies 100

FunnelEnvy

FEBRUARY 19, 2024

A common desired conversion is to capture email addresses for email marketing. Key Strategies for High-Converting Awareness Landing Page Hook Them with a Captivating Headline. Use clear, concise language that addresses your target audience’s pain points. Think hero images, screenshots, or explainer videos.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

KoMarketing Associates

NOVEMBER 12, 2015

Alignment of user experience between key call-to-actions in email messaging and landing experience. Multiple studies have indicated an increasingly significant percentage of users accessing business-related email specifically through their smartphone. Image Source. CONFIRMATION PAGES. ABOUT PAGES/COMPANY PAGES.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

markempa

JANUARY 19, 2015

We found that readership went up significantly by sending one targeted piece to leads rather than a generic newsletter targeted to everyone. Find content — such as articles, blogs and white papers — that addresses these issues. For example, if you have a webinar, send them a follow-up email with more information.

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. But I know it’s the wrong question because email and social media don’t play the same roles. Who’s right?

Marketing Automation Services 120

Marketing Automation Services Intent Marketing Automation Email Marketing 120

SnapApp

OCTOBER 31, 2017

And not just in an ad hoc, random way – our content team mantra is “think interactive first,” so before anyone ever puts pen to paper (or more likely, finger to keyboard) for that next comprehensive white paper, definitive ebook guide, or one-page piece of collateral, I always ask: “Is this the best format?

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. Assess if your distribution strategy is a fit for your content and your audience. Content distribution is tough.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Valasys

MARCH 13, 2023

These emails guide customers through the sales funnel, providing them with tailored information and incentives to increase their likelihood of making a purchase. Not only is this highly effective, but studies have shown that it can also reduce marketing overhead by 12.2% Another example is a welcome email.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Webbiquity

DECEMBER 10, 2013

93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). How Popular is Content Marketing? B2B Marketing Insider ). eMarketer ).

Statistics 100

Statistics SMB Content Marketing Planning 100