The Point

SEPTEMBER 23, 2015

But if the only way to subscribe to the blog is through RSS, or email, you’re missing out on a large subset of leads who may prefer other channels. That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Webbiquity

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Register for a webinar , a seminar, or a newsletter. ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Brandpoint

MARCH 31, 2020

A past webinar or conference presentation that a thought leader at your company gave. A whitepaper or research report sharing data compiled about your company’s industry. Your content can be shown on various websites, as well as through other channels like email newsletters, RSS feeds, social media accounts and mobile apps.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. It should define how you will achieve and measure your goals through quality content that meets the needs of your audience, at scale. After the webinar, we received dozens of questions.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

KoMarketing Associates

NOVEMBER 12, 2015

In all cases , we recommend adding cross-links to social media profiles, blog and company-specific RSS feeds, and newsletter subscriptions. Finally, consider changing the confirmation message on a semi-regular basis, layering in information on upcoming events (webinars, conferences, etc), promotions, and new content marketing assets.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100

Planning Work Management Marketing Management Effectiveness 100

markempa

DECEMBER 30, 2008

They scanned the Web, the blogosphere, online fourms, and communities to find conversations relevant to their industry and their technical audience. An RSS feed gave the team something to review each morning. An example: They conducted a poll of Twitter followers about potential names for the company newsletter.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Anything Goes Marketing

NOVEMBER 16, 2008

Here are my recommendations: Reuse your webinars. If you have run a live webinar, post the archived version on your website behind a form. It's been proven that archived webinars can generate more leads then the actual live event. Reuse your email newsletters by ensuring they are posted on your website.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

The Effective Marketer

JANUARY 11, 2010

Just because a vendor has a great way to create dynamic content for newsletters, it won’t matter if you don’t usually send out newsletters. Note: if the download link doesn’t work for you, contact me and I’ll email the file to you. Good luck in your email marketing selection process! You get the point.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Point

APRIL 21, 2010

After consulting with the client on the blog’s objectives, content strategy, and target audience, Spear redesigned the blog from the ground up, and re-launched it as “ The Daily Practice.”. In its first 30 days, the blog attracted dozens of new email subscribers and 60 sales leads. The results have been startling.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

NuSpark Consulting

JULY 15, 2011

Our approach to lead generation beings with a message strategy. We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

The Point

MARCH 3, 2010

Competitive comparisons (73%) also scored highly in the buyer research. * So does all this mean you should dump your white papers, research reports and educational webinars, in favor of product brochures and buying guides? The type of content ranked most highly by buyers? News and articles, at 84%. In a word: no.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

NuSpark Consulting

JULY 15, 2011

Our approach to lead generation beings with a message strategy. We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

ConvertKit

SEPTEMBER 16, 2020

How to choose the right newsletter tool for your business. The 13 best newsletter software tools for creators. How to set up a free email newsletter with ConvertKit. ConvertKit’s email software will grow with you and your business. Starting an email list is an exciting and daunting time for many creators.

Newsletter 73

Newsletter Budget Programs Tools Work Management 73

Chris Koch

JANUARY 22, 2010

For this reason, I think we need to think about blogs as the center point of a social media strategy. Here are some metrics, mostly for blogs, that help build engagement with customers and prospects. Make a list of the people who subscribe to your blog through RSS and e-mail and match them up to your comments. RSS+comments=VIP.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Convince & Convert

JUNE 29, 2010

link] [link] scottscanlon RT @jaybaer: Could we change the world if we just put down the TV remote? link] < possibly.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Modern B2B

JUNE 17, 2019

Yes, there are ongoing newsletters, blog RSS emails and new content announcements (oh, a new webinar – again!), What’s the solution? If we spent some time here and refocused the effort a little, I believe marketing could perform much better.

Lead Ranking 51

Lead Ranking CMO Marketing Qualified Leads Enterprise Management 51

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

The Effective Marketer

JUNE 23, 2009

Since I’ve seen their reports and webinars in the past, the presentation about calls to action and landing pages was more of a refresher. This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars. Like Be the first to like this post.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

JULY 9, 2010

They forgot to first set a strategy that carefully targets prospects with relevant messaging. For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

LeadSquared

AUGUST 19, 2021

This extreme personalization is what makes these emails more effective than traditional email marketing campaigns. It’s no surprise that trigger-based marketing emails have a higher open rate and click-through rate than other types of emails, including RSS, Newsletters, and Autoresponders.

Trigger Marketing 52

Trigger Marketing Email Marketing Examples Planning 52

Anything Goes Marketing

DECEMBER 15, 2008

Another approach is to display both events side by side or to promote one event in the main column and a webinar in the smaller column. Promoting Events in Your Newsletters Another issue that you may deal with is the mix of newsletters, promo offers and event invite emails that you need to send.

RSS 100

RSS Autoresponders Newsletter Display 100

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%). Newsletters. Newsletters. Do you use the same information at conferences as you do on webinars?

Public Relations 48

Public Relations Tips B2B RSS 48

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. That would be two strategies, not one.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Vidyard

JANUARY 7, 2015

9am – Arrive at the office First things first – check that email! Once you’ve filtered out the 200 spam emails, cheerful messages from companies you’ll never work with, webinars that aren’t relevant to your industry, and newsletters you don’t remember signing up for, you’re left with a big to-do list.

Top of Funnel 50

Top of Funnel Work Management Content Marketing Advertising Agencies 50

Industrial Marketing Today

JUNE 15, 2010

Take a quick poll. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Convince & Convert

OCTOBER 4, 2011

Instead of finding and tweeting interesting content several times daily, I can scan dozens of blogs and email newsletter and RSS feeds in one sitting in the morning, and then use the Buffer browser app to set up tweets throughout the day. Join us for free on October 27.

Work Management 133

Work Management Twitter Curation RSS 133

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Need to see the increase in Twitter followers over time? Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing. That’s unfortunate because when a webinar is done right, it can be a very powerful tool to educate and engage your audience.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? How can you leverage events? What can you do online?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

EveryoneSocial

OCTOBER 13, 2021

Examples of content to share externally: Blogs Newsletters Company Podcast New Hire S/O’s HR job opening announcements Online events/ webinars Information and updates about your product Content around your field of interest (i.e. marketing related content).

Peer-to-peer 52

Peer-to-peer Paid Search Agency Mobile Marketing Social Media 52

Industrial Marketing Today

JUNE 24, 2010

I came across two research studies that answer the last question with a big YES! Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60