SmartBug Media

APRIL 12, 2021

If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. Once you know the ROI of your efforts, it’ll be easier to improve your future strategies as well as show your boss or client the value of your content. Why Measure Content Marketing ROI?

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Contently

APRIL 4, 2023

Not to mention: Measurement is more important than ever, so when you know what performs best, you can maximize the ROI of your content marketing efforts, too. Promote your content on third-party sites or in third-party newsletters to reach new subscribers. Build a Stack of Free Content Marketing Resources No budget?

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Marketing Insider Group

DECEMBER 20, 2021

Content audits take time and manpower, but the ROI they can deliver with the right approach makes them well worth the investment. Improve SERP rankings for certain topics. Webpages, blog articles, newsletters, videos , downloadable content (like ebooks or PDFs) — it all belongs in your content audit spreadsheet.

Lead Scoring 332

Lead Scoring Lead Ranking Marketing Analytics Tools Content 332

SmartBug Media

FEBRUARY 23, 2024

Developing a detailed marketing playbook will help you cultivate a strong, measurable campaign strategy with proven ROI. EXAMPLE—SHORT-TERM PLAY : A clothing brand needs to optimize its upcoming product giveaway that aims to boost newsletter signups. Enter: your scalable and sustainable Marketing Playbook.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Scoop.it

MARCH 2, 2023

According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). For example, while a fashion brand might gain a lot of success off Instagram, an IT company might get the most ROI out of LinkedIn. But conversions can be anything.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Stevens & Tate

JULY 24, 2020

It’s estimated that 83 percent of B2B businesses have an email newsletter strategy. In addition, 40 percent of businesses believe newsletters are the most important component of their content marketing efforts. To receive the most exposure on Google’s SERP, you will need to rank high on their page.

B2B Marketing 65

B2B Marketing Marketing Strategy Marketing & Strategy Buyer Personas 65

Conductor

JUNE 4, 2020

Target keywords that already have answer boxes in their SERPs. See where you’re ranking behind Youtube in the SERP. Show Them The ROI. #18 Help your marketing people convert and show off the ROI. #19 You made optimization in month 1, you made it to SERP page 1 in month 2, and you saw a revenue boost in month 3. #21

SEO 64

SEO Tips SERP Forrester 64

Inbox Insight

MARCH 15, 2023

Email marketing is cost-effective and generates the greatest ROI Developing an inbound marketing strategy is costly, time-consuming and requires a specialist team. Source With such a high ROI, email is definitely one of the most cost-effective channels marketers should be using for their B2B content syndication.

Lead Scoring 52

Lead Scoring Lead Ranking Content High Quality Lead 52

Directive Agency

SEPTEMBER 3, 2019

This helps your site find residency on more search engine results pages ( SERPs ). One example of a piece that has ranked substantially well in the SERP is an article we recommended a client of ours compose around construction-bidding websites. However, they need more information before they are ready to purchase anything.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Content Standard

DECEMBER 4, 2018

All good KPIs should be directly aligned with your team’s goals and illustrate ROI. Volume per First Page SERP Position. Essentially, this KPI looks at how frequently your content appears in various positions of a first page SERP. Stage 3: Demonstrating ROI. Understanding Which KPIs Are Worth Your Attention.

Top of Funnel 80

Top of Funnel Content Marketing Work Management Allocation 80

Conductor

JULY 8, 2022

The more practical use cases you can display that demonstrate impact, show progress against goals, and display ROI, the more engagement you’ll have from team members eager to leverage the platform for their own benefit. Work with your marketing team to create and distribute regular communications (company-wide emails, newsletters, etc.),

Marketing & Strategy 105

Marketing & Strategy SME Work Management Training 105

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Or that businesses that prioritize blogging are 13x more likely to see a positive ROI ? This step can't be forgotten if you want that positive ROI. Optimize your page with On-Page SEO.

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

TrustRadius Marketing

APRIL 23, 2021

Blogs, SERP, social media, and newsletters people sign up for are common examples of this. You will find endless helpful articles, blog posts, newsletters, and more going over which of these may be best for you. What Is the Difference Between Inbound and Outbound Marketing?

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Valasys

APRIL 19, 2023

By focusing on sales-qualified leads tactics, businesses can ensure that they are pursuing leads that are most likely to convert into paying customers, ultimately improving their ROI and sales performance. However, simply asking people to “sign up” for your newsletter or mailing list may not be as effective as it once was.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Optinmonster

DECEMBER 26, 2022

Since organic traffic is free, organic lead generation has a much lower cost and better return on investment (ROI). When potential customers enter a search term, they see a search engine results page, or SERP. Benefits of Organic Lead Generation. Organic lead generation has many benefits.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Kevin Indig

NOVEMBER 13, 2023

Just like the internet unbundled the publisher business models in the late 2000s, journalists and writers unbundle from newspapers by going directly to customers via newsletters or YouTube channels. source ) 🔐 The unlock : There is no path to bring publishers back to former glory.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Outbrain

JULY 14, 2020

As business owners work to strengthen their presence in the digital landscape, they continue to adopt digital marketing strategies that aim to improve their search engine results page (SERP) rankings. When your SEO focuses solely on your discoverability and ranking on SERPs, you will likely fail to convert valuable leads into loyal customers.

Conversion Rate 33

Conversion Rate SEO Conversion Optimization 33

Valasys

FEBRUARY 13, 2020

Writing useful blogs referencing the pain-points of the customers, coming-up with landing pages with dynamic content & impactful CTAs & drafting newsletters are amongst numerous ways to build brand authority with content marketing. Either you are highly relevant to your target audiences or you stand no ground to compete.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Content Standard

NOVEMBER 13, 2015

The most common examples of this are content newsletters. There are many referral sources to analyze, which will depend on how many channels you have—newsletters, mobile, Twitter paid—and others. Where is it listed in the SERPs? What competitive content exists in those SERPs? Subscribe to the Content Standard Newsletter.

Analytics 40

Analytics Content SERP Distribution 40

Outbrain

DECEMBER 19, 2022

Besides optimizing your email for readability, pick the right day and time to send out the newsletter. Winning a higher search ranking and organic traffic promises excellent ROI for your marketing efforts. Approach brands for a newsletter swap. A newsletter swap is a less popular yet effective content promotion strategy.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

RebelMouse

APRIL 3, 2018

Unlike traditional infinite scrolling, once you reach the bottom of the mobile SERP, you need to click a "More results" button to load, well, more results. But it could mean that sites ranking on pages two and three of the SERP will see a marginal uptick in traffic depending on how overall user behavior takes to the change.

Google 70

Google Lead Ranking SERP Lead Scoring 70

Content Standard

NOVEMBER 13, 2015

The most common examples of this are content newsletters. There are many referral sources to analyze, which will depend on how many channels you have—newsletters, mobile, Twitter paid—and others. Where is it listed in the SERPs? What competitive content exists in those SERPs? Subscribe to the Content Standard Newsletter.

Analytics 40

Analytics Content SERP Distribution 40

The Lead Agency

APRIL 14, 2024

Tools like Google Analytics and Tag Manager allow marketers to measure virtually every aspect of their campaigns, providing insights that can drive better decision-making and optimise marketing spend for the best ROI. Win the E-E-A-T game, and you win in the search engine results pages (SERPs).

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Content Standard

OCTOBER 23, 2014

According to the BrightEdge Industry SERP Report , a key differentiator for those businesses will be figuring out how to use content to respond directly to consumer demands. Register for the Content Standard Newsletter for more content marketing news and insights.

Brand Identity 40

Brand Identity Branding Paid Search Agency SERP 40

SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . These folks usually download a whitepaper, fill out a form or sign up for a newsletter. 10: Return on Investment (ROI). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Marketing Insider Group

JANUARY 31, 2022

Having a defined content strategy is critical to this effort and one of the surest ways to maximize content ROI. If you don’t rank on s earch engine results pages (SERPs) for keywords and phrases that your customers are searching for, you’re essentially invisible to your audience. Image Source. Content strategy vs. content marketing.

Top of Funnel 280

Top of Funnel Examples Marketing & Strategy Paid Search Agency 280

Hubspot

MARCH 6, 2017

Small business owners looking for a way to track ROI and brand awareness need digital marketing. There are a lot of factors that play into why a certain site or page appears in the top spots on the Google (or other search engine) search engine results page ( SERP ). or "How can I improve my Google ranking?".

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Outgrow

FEBRUARY 14, 2023

Adding newsletter signup bars also helps in collecting leads. For example- An ROI calculator will help the user understand the worth of his investment before committing. How and when your website appears in SERPs, highly depends on the keywords you utilize. Blogs are a classic when it comes to long-form content.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Subscribing to your newsletter. The people who signed up for your email newsletter from your blog are warm leads. Friday afternoon is a good time to send out your newsletter.

Top of Funnel 299

Top of Funnel Paid Search Agency Companies Marketing Automation Services 299

Marketing Insider Group

JANUARY 19, 2021

Grow my newsletter subscription list by 500 contacts by June 1, 2021. Build a foundation of quality, authoritative content to rank higher on SERPs. Keep track of which efforts have the most significant ROI for your business, and then spend more of your budget there. Capture your target audience’s attention. Boost conversions.

Lead Ranking 363

Lead Ranking Content Marketing Planning Paid Search Agency 363

seo.co

OCTOBER 25, 2021

Measuring the return on investment (ROI) of an SEO campaign is even more daunting, especially when direct results cannot always easily be tied to specific inputs. In this guide we discuss the specifics of measuring the ROI of your SEO campaigns, particularly your off-page SEO in building links and promoting content.

Paid Content 98

Paid Content SEO ROI Lead Ranking 98

Top Rank Marketing

APRIL 10, 2024

Marketers of every stripe are feeling the pressure to prove the ROI of their efforts. SERP (Search Engine Results Page) Features: Search engine results used to be a set of links ranked in order of relevance, with a text ad or two on top. In B2B marketing, this proof is even more important — and harder to quantify.

Paid Content 96

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 96

Marketing Insider Group

SEPTEMBER 27, 2021

Start with what’s most important, and build on each step until you’re ready to launch an intentional, strategic plan that will drive ROI for your brand. Test, measure, and focus on the things that work to drive marketing ROI. Creating email newsletters can help drive your subscriber base. Our advice: take it one step at a time.

Top of Funnel 341

Top of Funnel Marketing & Strategy Content Lead Scoring 341

Marketing Insider Group

JANUARY 23, 2023

Encourages Conversion A quality content experience generates more newsletter subscribers, downloads of free offerings, sales inquiries, and more – all of which lead to growth in revenue. The more content you have, the more likely it is that your audience will find you on SERPs.

B2B Thought Leadership 263

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 263

SalesGrape

NOVEMBER 5, 2023

Search Engine Optimization (SEO) plays a crucial role in boosting the visibility of your content by improving its ranking on search engine results pages (SERPs). Subscribe to our weekly newsletter. Additionally, optimizing meta tags, headers, URLs, and alt text for images can further enhance the discoverability of your content.

Lead Generation 91

Lead Generation Lead Scoring Lead Ranking Generation 91

Marketing Insider Group

OCTOBER 21, 2020

With the right strategies and channels in place, you can get on the fast track to growing brand awareness and earning ROI. However, the below strategies can help small businesses earn high ROI. Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language. Don’t worry!

Marketing Budget 346

Marketing Budget Small Business Marketing Paid Content Marketing Strategy 346

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) 49% of marketers believe organic search yields the best ROI. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. Backlinko) 49% of marketers agree that organic search offers the best ROI among all marketing channels.

Paid Content 210

Paid Content Stats Marketing Budget Webinar Metrics 210