KoMarketing Associates

MARCH 13, 2018

Or use a free tool or free trial like social mention , mention.com , or talkwalker to track brand mentions as well. The most common examples are social media platforms and blog comments. Network through LinkedIn. Build influential social media profiles designed to network with key influencers and industry-related publishers.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

OCTOBER 29, 2018

Marketers are turning to social media to reach out to their target audiences, and new research shows that it can pay off in the end to be transparent. That being said, 86 percent of customers say that they are more likely to take their business elsewhere if they see a lack of transparency from a company on social media.

Transparency 167

Transparency Social Media Media Brand Identity 167

KoMarketing Associates

JANUARY 8, 2019

Social media marketing continues to be a prominent tactic for marketers, but which social networks do customers turn to the most? To answer this question and others, The Manifest recently surveyed 627 social media users to learn more about their habits, which platforms they prefer, and how they access them.

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120

KoMarketing Associates

NOVEMBER 16, 2017

Paying Attention to Average Shares Per Social Network. Additionally, as you build out the calendar, consider the holidays or other general seasonal events to tie your content to – this will give the content a bump in terms of organic search and will make it more social share friendly. Assigning Quarters to Themes.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

JANUARY 25, 2019

There are several social media networks out there that marketers can use to resonate with their target audience. However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms. Marketers to Increase Spend on Social Media.

Customer Surveys 155

Customer Surveys Facebook Social Media Budget Programs 155

KoMarketing Associates

JUNE 19, 2018

Marketers are increasingly utilizing social media marketing – and specifically Facebook – to reach out to their target audience. Recently, Social Media Examiner conducted the “2018 Social Media Marketing Industry Report” to determine which social networks marketers are turning to most frequently to achieve their primary objectives.

Social Media 120

Social Media ROI Social Marketing Media 120

KoMarketing Associates

MAY 26, 2016

As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. As of last July, Pew Research Center found that 76% of online adults use social networking sites. So, Why Does Social Matter to B2B Companies?

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

NOVEMBER 12, 2018

ROI for Social Media Marketing also challenging. Social media is another area where marketers have struggled to show ROI, according to previous research. However, just 49 percent felt that their Facebook marketing efforts were effective.

Marketing Report 148

Marketing Report ROI Social Networks Social Media 148

KoMarketing Associates

NOVEMBER 15, 2018

Exhibiting an ROI from Social Media Marketing. Social media marketing, for instance, remains a pain point for many marketers. Out of all of the social networks utilized for marketing, 94 percent of marketers stated that they were using Facebook to reach out to their target market.

Marketing Report 151

Marketing Report ROI Activities Social Networks 151

KoMarketing Associates

JUNE 2, 2016

Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

AUGUST 9, 2019

Many marketers turn to social media to reach out to their target audiences, but is there a difference in terms of which social networks are best? This suggests that marketers may want to consider Instagram while crafting a social media marketing strategy. Finding Target Customers through Social Media Marketing.

Social Media 121

Social Media Customer Surveys Social Marketing Media 121

KoMarketing Associates

NOVEMBER 15, 2017

Social media (71 percent), YouTube (68 percent) and landing pages (62 percent) are also popular places for marketing video content. Video Marketers Grow More Confident in Social Content. In addition, approximately 61 percent of respondents stated that they were considering expanding their distribution networks.

ROI 182

ROI Video Marketing Content Landing Pages 182

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

SEPTEMBER 1, 2016

Instead, your new friends may ask if you have QQ, Qzone, WeChat, RenRen, Momo, or another social media platform popular in China. All these social media names may make you feel overwhelmed because there are so many, and many of them sound alike! Learning more about how social media is being used – and why – is a good start.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

MARCH 16, 2017

Snapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack? In an effort to gauge how marketers are utilizing social platforms, Ad Age and RBC Capital Markets recently surveyed 1,600 marketing professionals. Marketing and Social Network Engagement.

Customer Surveys 124

Customer Surveys Advertisements Advertising Social Networks 124

KoMarketing Associates

APRIL 25, 2017

While search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet. Wondering how to drive awareness and acquire B2B leads and customers with Facebook Ads?

Facebook 209

Facebook Paid Search Agency Ads B2B 209

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. percent of their marketing budget on social media, they expect to increase this percentage to 12.9 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 percent over the next 12 months.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

SEPTEMBER 8, 2020

It offers opportunities for lead generation , sales, audience building, networking, and yes – recruitment. Smile and look like you want to meet people, but avoid the open mouth gasp some social media pros use on other platforms. It evaluates photos for different conditions: business, dating, or social media.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

JANUARY 21, 2020

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. There are a few key trends to consider for your B2B social media strategy in 2020. Use Social Media Stories. Stories can be used both organically and as a component of social media advertising.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

DECEMBER 12, 2019

It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs. Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

AUGUST 6, 2019

In this post, we will define how buyer personas can be leveraged for building more effective programs in B2B SEO , PPC , content marketing , and social media. Social Media Marketing and Advertising. There are two direct benefits buyer personas provide for social media activities alongside a series of indirect benefits as well.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

FEBRUARY 2, 2015

Over the past few years, advertising on social media has grown in sophistication. What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience. This is a huge change for the social network that needs to be on the radar of all companies this year.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

SEPTEMBER 6, 2016

Social media is not a fad for the B2B marketer. According to a recently covered report from Clutch, 78 percent of enterprises consider social media to be more critical for business success compared to other digital marketing strategies. But, despite all of the perceived opportunity, social media can still be challenging to adopt.

Social Media 120

Social Media Marketing Budget Social Marketing Marketing Strategy 120

KoMarketing Associates

MAY 11, 2016

LinkedIn is a social networking platform, which, in fact, means you have to NETWORK. Bottom line: Network, network, network. After all, the point of social media platforms is to be well…SOCIAL. Bottom line: If you want to have a successful group, don’t be that person posting sales material.

Linkedin 120

Linkedin B2B Thought Leadership B2B Marketing Thought Leadership 120

KoMarketing Associates

FEBRUARY 13, 2020

Content also offers value by arming sales with a resource, educating potential buyers, generating social media shares, and more. Leverage social media as a conversational tool. Don’t forget about social media. To get the most out of social media, it should never be leveraged as a one-sided channel.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

NOVEMBER 25, 2014

There is a misconception for some that a social media strategy is easy to develop and implement. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth.

Social Media 120

Social Media Media Marketing & Strategy B2B 120

KoMarketing Associates

JUNE 14, 2017

B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. The “2017 Social Media Marketing Industry Report” from Social Media Examiner recently looked at which channels marketers are using to achieve their objectives.

Social Media 127

Social Media Linkedin Allocation Studies 127

KoMarketing Associates

JULY 31, 2014

Evaluate Your Competitors Twitter Network: By evaluating a competitor’s followers and following on Twitter, you can determine what their network is built on. For example, careful analysis of a Twitter network enables you to find users relevant to the industry. Follower Wonk for network analysis. Suggested Tools.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

KoMarketing Associates

JULY 10, 2017

B2B marketers use a wide array of social media channels, LinkedIn in particular, new research suggests that they are still hesitant to lean toward some outlets, such as Instagram. Recently, The Marketing Journal and Javed Matin and Associates surveyed about 500 North American marketing executives to gauge their use of social media.

Social Media 120

Social Media Linkedin Social Marketing B2B Marketing 120

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

JULY 23, 2018

Other practices that are a part of marketers’ email marketing efforts include optimizing email for mobile devices (70 percent), regular list cleansing (55 percent), and encouraging the sharing of content on social networks (52 percent). Marketers Now Planning Out More Email Content.

Segmentation 153

Segmentation Marketing Report Email Marketing Practices 153

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. eMarketing Association Network. B2B Sales, Marketing, Social Media & Lead Generation.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

JUNE 30, 2015

Social Media Research. Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. We leverage social media marketing as a mechanism for facilitating communication ahead of direct outreach. Build Relationships First.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

AUGUST 26, 2020

It’s no secret that video works, or that social media is one of the best places to use it. These, of course, are paid ads that run on LinkedIn or the LinkedIn Audience Network. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. Linkedin Native video.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. Social Signals and SEO: Results From 5 Case Studies.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

MAY 5, 2014

The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. million blog posts from more than 4,600 blogs, which garnered 2 billion social shares. The research covers 1.2

Social Networks 120

Social Networks Search Engine Marketing Network Marketing Social Media 120