KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. In late November Google released the entire Search Quality Rater’s Guidelines , following an analysis of a leaked copy by The SEM Post.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

QuanticMind

SEPTEMBER 27, 2016

We close out a jam-packed Day 1 at SMX East 2016 with a variety of SEM insights from every corner of the paid search strategy playbook. The 2016 Search Marketing Expo is underway in New York City, offering a snapshot of digital advertising trends in paid search engine marketing.

SEM 40

SEM Paid Search Agency Adwords Ads 40

KEO Marketing

DECEMBER 21, 2017

What can you expect to see in digital advertising trends that will affect your marketing strategies in 2018? KEO Marketing presents The State of Digital Advertising: Trends to Watch in 2018, where we detail the top 4 digital advertising predictions for the upcoming year. More Digital Advertising. Conclusion.

Advertisements 48

Advertisements Advertising Trends Top of Funnel 48

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. She is also a SEM speaker and columnist.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Navigate the Channel

DECEMBER 20, 2023

Optimizing Keyword Selection In the world of paid search advertising, the importance of keyword selection cannot be overstated. Adapt to Trends: Stay up-to-date with industry trends and changes in consumer behavior. Adjust your keyword strategy to align with emerging trends and shifts in search queries.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

ClickZ

OCTOBER 4, 2019

Courtney has built her career in search engine optimization, including previous roles as Global SEO Specialist at Anthropologie and SEM & SEO Specialist at Nasty Gal. Video traffic as a whole is predicted to account for 75% of all mobile traffic by 2020. What’s an interesting trend you’re seeing in the market right now?

Youtube 101

Youtube Intent Optimization Merchandising 101

KEO Marketing

OCTOBER 23, 2017

By keeping pace with trends, you can fine-tune your content marketing program to deliver the best results. The following ten trends illustrate where content marketing is going for the rest of this year and into 2018. Because you cannot afford to create content few targets will see, the trend is less content and more promotion.

Marketing AI 48

Marketing AI Trends Content Marketing Planning 48

KEO Marketing

NOVEMBER 11, 2016

An effective digital marketing agency stays on top of the current marketing trends at all times. Their employees are aware of any new trends and make changes to how they will implement their strategies in order to optimize the results of their campaigns. Mobile marketing ; both responsive website design and mobile device advertising.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies SEM 76

ClearVoice

JUNE 17, 2021

Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. Businesses are paying attention, too; 62% of businesses used YouTube for content marketing, advertising or some mix of both.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Zoominfo

FEBRUARY 1, 2018

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). Keep reading.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). Ready to learn more?

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Webbiquity

AUGUST 7, 2018

Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions?

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Navigate the Channel

JUNE 2, 2023

To start, we’re going to assume your website has a robust mobile version. Because more than five billion unique mobile internet users logged online in 2022, which means that over 60 percent of the global internet population used—and probably still does—a mobile device to go online, according to Statista.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Conductor

MAY 10, 2021

With the boom of online shopping, companies jumping onto e-commerce and more people spending time browsing on their mobile devices, getting found through search engines is more important than ever for businesses that want to succeed. SEM: Search engine marketing. That in itself is good news for the digital marketing industry.

SEO 80

SEO SEM Outgrow PPC 80

ClickZ

JUNE 11, 2020

The bigger issue is analyzing and identifying key trends from these channels and their data. The bigger issue is analyzing and identifying key trends from these channels and their data. Data collection, aggregation, and warehousing is not a problem that marketers need to solve – leave this to the software companies.

Marketing AI 121

Marketing AI Enterprise Management Optimization Marketing Management 121

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Salesforce Marketing Cloud

JANUARY 24, 2022

These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Bannerflow

JUNE 17, 2019

Display advertising is undergoing a revival! But what is it marketers need to know to stay at the forefront of an evolving digital advertising landscape? We discuss the crucial roles which creativity, relevancy, and technology, will have on the future of display advertising. Why is display advertising having a revival?

Display 75

Display Advertisements Advertising Mobile Advertising 75

QuanticMind

JULY 10, 2019

Google’s mobile search has a new look. They have rolled out a mobile search redesign with a black ad label replacing the previous green ad label. What Mobile Ads Will Look Like. Search results for “Visit San Francisco” taken on 6/6/19 on both mobile and desktop. Mobile Search Results. Desktop Search Results.

Paid Search Agency 40

Paid Search Agency Mobile Advertising SEM Guidelines 40

TrustRadius Marketing

JANUARY 17, 2023

Vendors like SimilarWeb and Owler are great sources of information on competitors and market trends. These sites are also optimized for mobile, catering to those who do their online shopping from a cellphone or tablet. The Importance of Digital Marketing and SEM. This approach can save you a ton of money and a lot of effort. .

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

sagefrog

NOVEMBER 14, 2023

Market Research: Gain insights into market trends and emerging needs within your target industries. To harness the full potential of these channels, consider the following tactics: Search Engine Marketing (SEM) Harness the power of search engines to target and capture high-intent leads.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Content Marketing Institute

NOVEMBER 16, 2018

As part of CMI’s new Mastering Content Marketing video series, we asked Courtney Cox Wakefield , digital marketing manager at Children’s Health, to share her view on trends shaping the search landscape, and the challenges and opportunities they hold for content marketing. What are you doing on mobile, on your mobile site?’

SEO 92

SEO SERP Mobile Advertising SEM 92

Webbiquity

MARCH 8, 2016

But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward. Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. Video is vital.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

KEO Marketing

NOVEMBER 15, 2016

The digital marketing world is constantly changing due to the emergence of new trends and technologies that are fundamentally changing the way brands reach out to potential customers. It can also extend to non-Internet channels that provide digital media such as mobile phones and text messages (SMS).

Advertising Agencies 48

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 48

Outgrow

MARCH 9, 2021

Quizzes targeting local marketing would be on topics that are related to a local trend or festival. Simply put, website optimization is making sure that your company website is set up properly for mobiles, tablets, and PCs. SEO and SEM. You can put SEO and SEM into practice in many ways. So, start optimizing!

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 52

TrustRadius Marketing

JANUARY 17, 2023

Vendors like SimilarWeb and Owler are great sources of information on competitors and market trends. These sites are also optimized for mobile, catering to those who do their online shopping from a cellphone or tablet. With search engine marketing (SEM), also referred to as paid search, you can also do the same on search engines.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

TrustRadius Marketing

JANUARY 17, 2023

Vendors like SimilarWeb and Owler are great sources of information on competitors and market trends. These sites are also optimized for mobile, catering to those who do their online shopping from a cellphone or tablet. With search engine marketing (SEM), also referred to as paid search, you can also do the same on search engines.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

QuanticMind

FEBRUARY 15, 2017

Now that we’ve learned from the Best and Worst of Paid Search in 2016 , let’s look ahead to the year’s biggest SEM trends. Please join QuanticMind at SMX West 2017 at booth #204 to discuss the most important developments in PPC marketing and enter to win an Apple Watch.

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Adwords 40

QuanticMind

JUNE 14, 2017

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. Featuring: @jdischler.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

BenchmarkONE

MARCH 25, 2022

They’re also in charge of managing a social media budget for PPC (pay-per-click) advertising and tracking and analyzing social engagement, conversions, and other key metrics. If your site is slow or not optimized for mobile, visitors are likely to leave before they even look around. . billion active social media users around the world.

Paid Content 76

Paid Content Enterprise Management Work Management Budget Programs 76

Inbox Insight

APRIL 11, 2022

With over 10 years’ experience at Inbox Insight, Dan has worked on demand generation campaigns for B2B advertisers across content amplification, lead generation, email marketing, programmatic display, paid social and paid search. What are the key elements of digital multi channel campaign planning?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Digilant

JANUARY 19, 2021

Data-driven marketing solutions are transforming the way brands advertise. Data-driven solutions allow advertisers to reach an engaged audience at the right time and with the right message. Rather than playing guessing games, testing different advertising techniques, it’s time to invest in solutions that are backed by data.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Management 52

KoMarketing Associates

DECEMBER 19, 2013

This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. Mike Pickowicz (PPC/SEM Analyst). Mobile SEO: 5 Ways to Ensure Your Brand’s Content is Optimized – Krista LaRiviere, SearchEngineWatch. Who doesn’t love stats?

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KEO Marketing

AUGUST 30, 2017

B2B technology marketing agencies exist to bridge this gap by providing advertising, branding, social media management, and a broad range of other capabilities that support growth. This blog post highlights several key factors technology companies should consider as part of their marketing program. Looking for More?

Paid Search Agency 48

Paid Search Agency Budget Programs Advertising Agencies Companies 48

Marketing Insider Group

FEBRUARY 27, 2024

In a world saturated with marketing campaigns, especially in advertising—a subset emphasizing creative and persuasive messages—the public is inundated, presenting a significant challenge to stand out. Consider the seasonality and industry trends that might impact your timeline. 1] “Thinking vs Feeling: The Psychology of Advertising.”

Planning 252

Planning Campaigns Advertising Agencies Paid Search Agency 252

Directive Agency

SEPTEMBER 15, 2023

It entails identifying their strengths and weaknesses and vigilantly monitoring shifts in their advertising strategies—all of which can be efficiently executed using SpyFu. On the other hand, your biggest PPC competitors are the advertisers whose ads show most frequently for the keywords that your campaign is targeting.

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

QuanticMind

DECEMBER 20, 2018

As a digital advertiser, you know by now that SEM is a fast-paced, rapidly evolving industry — and that the amount of change that happens in one year can easily equal more than a decade of development in another industry. More advertisers will start using Bing PPC. More cross-channel marketing.

PPC 40

PPC Marketing AI Multi-Channel Funnel Advertising 40