Webbiquity

NOVEMBER 23, 2021

The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals. Guest post by Juno Yates. Final Thoughts.

Design 275

Design SEO Keywords Marketing Analytics Tools 275

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Great tips!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

DECEMBER 14, 2017

I’ve put together an overview of some of the biggest marketing trends from 2017 and offer some insight into how they should guide your B2B marketing in China for the coming year. . Mobile Usage Continues to Increase. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

KoMarketing Associates

NOVEMBER 8, 2016

The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site. The PPC version integrates Baidu advertising data, which requires a PPC account for access. Audience Insight Report.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Moz

NOVEMBER 13, 2018

You're likely reading this blog post because you noticed your organic traffic has dropped and you suspect it could be Google tanking you. If you have not already done a normal traffic drop analysis and ruled out the first three causes, then your time is better spent doing that first. Do you tend to generate a lot of blog traffic?

SERP 53

SERP Paid Content Traffic Features 53

Biznology

JULY 10, 2018

Take a look at these three digital marketing tactics that will enrich your upcoming marketing campaigns and boost your conversion rate at the same time. Optimize desktop and mobile marketing. Are you familiar with the differences between desktop and mobile marketing? If not, that’s okay.

Tactics 166

Tactics Conversion Mobile Advertising Television marketing 166

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. 51% of smartphone users have found a new company or product when searching on mobile. 85% of internet searches are conducted on the mobile phone. Video Advertisements. We’ve done the dirty work….

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? What is the source of the largest share of social traffic to websites? (It’s While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). The Atlantic ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

MAY 22, 2018

At the start of online advertising, there was a “one-size-fits-all” approach to generating clicks. Since then, thanks to the sheer amount of data now available, the world of online advertising has become more about the individual than the big group. Well, things have changed. Scroll Depth Targeting. Device Targeting.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

Stevens & Tate

JANUARY 6, 2023

No matter how big your business might be, whether it’s a small mom and pop store tucked away in a small town or a large corporation, advertising is an absolutely vital component of your success. If you do not invest in marketing your business, you’re unlikely to be able to spread any brand awareness. Reaching your audience.

Advertising Agencies 111

Advertising Agencies Planning Paid Search Agency Mobile Advertising 111

Digital Marketing World Forum

JANUARY 10, 2020

Private traffic is one of the biggest buzzwords in Chinese marketing right now, and figuring out how brands can apply it could make all the difference in 2020. What is “Private traffic”? Traffic that is generated in this way can be used and targeted repeatedly, free of charge. The logic of private traffic is simple.

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

KoMarketing Associates

AUGUST 30, 2016

Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. These devices include desktop, mobile, and tablet. This updated is big news for advertisers, as desktop and tablet traffic, which were previously tied together, can now be bid on individually.

Adwords 121

Adwords Optimization Mobile Advertising Cost Per Click 121

KoMarketing Associates

MARCH 1, 2018

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Tailor calls to action in a way that confuses users.

Display 184

Display Advertisements Advertising Adsense 184

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Two Structured snippet headers can appear on desktop, while on mobile and tablet devices will only show one header. Benefits of Structured Snippets.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

SEPTEMBER 5, 2017

According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Salesforce Marketing Cloud

OCTOBER 20, 2021

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. An effective alternative to paid advertising is search engine optimization (SEO) , which allows your small business to stay competitive and keep costs relatively low.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Stevens & Tate

JUNE 16, 2023

Advertising is an integral ingredient of building a successful business. You must devise creative advertising strategies if you want your customers to choose your products or services over the competitors’ While there are many ways to advertise, your chosen strategy must fit your brand objectives.

Advertising Agencies 69

Advertising Agencies Advertisements Advertising Marketing & Strategy 69

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. 51% of smartphone users have found a new company or product when searching on mobile. 85% of internet searches are conducted on the mobile phone. Video Advertisements. We’ve done the dirty work….

Paid Content 78

Paid Content SEO Paid Search Agency Mobile Advertising 78

KoMarketing Associates

FEBRUARY 10, 2021

Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. So how much of an effect is this having on organic search traffic? Feature takes over the first half of the page on Google when searching on desktop, and is even more predominant on mobile.

SERP 295

SERP Features Google Top of Funnel 295

The Marketing Blender

APRIL 22, 2022

Digital marketing involves the promotion of brands and products through digital forms of communication, including email, social media, text messaging, online advertising, and dedicated online marketing channels. You will need to develop a complete digital marketing plan if you are to meet your business goals.

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

KoMarketing Associates

AUGUST 11, 2016

Earlier last month, Pokémon Go, a free-to-play location-based , augmented reality (AR) mobile game, developed by Nitanic and published by The Pokémon Company, was released for IOS and Android devices. While scuba diving has only a niche market, they: Promote their business using a Pokémon Go advertisement. Mixed Marketing.

Advertisements 120

Advertisements Advertising Mobile Advertising Paid Search Agency 120

Adobe Experience Cloud Blog

JANUARY 15, 2020

Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. On average, these people spend 2 hours and 22 minutes on social media networks per day, 80% of the time is on mobile. 73% of marketers believe their social media marketing efforts are somewhat working for their business.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Stevens & Tate

JULY 25, 2022

If you do any online marketing, then the odds are you have some basic understanding of SEO. Additionally, should make sure that your website is mobile-friendly so that your site is easy to use on mobile devices. For example, you can track your website’s traffic, conversion rate, bounce rate, and more.

SEO 131

SEO Optimization Tips Lead Scoring 131

Biznology

SEPTEMBER 27, 2012

The major broadcast TV networks sell huge blocks of advertising time for the current TV season (usually around 75%-80%), well in advance of the actual start of the TV season. Of course, if the shows those broadcast networks sell fail to hit, the advertiser is out a healthy chunk of change. This is no trivial exercise.

Allocation 80

Allocation Online Marketing Planning Paid Search Agency 80

KoMarketing Associates

DECEMBER 1, 2014

The answer would be to look towards Facebook Advertising. Before jumping into to Facebook Advertising, however, it is important to understand what goals can be achieved with Facebook ads. Increasing website traffic. Getting mobile application downloads. If the answer is yes, “Mobile App Ads” are the way to go.

Promotion 120

Promotion Mobile Advertising Paid Search Agency Mobile Marketing 120

KoMarketing Associates

JUNE 26, 2018

Branded AdWords listings provide an opportunity for the applicable B2B organization to more specifically manage copy associated with priority results as well as drive advertising visibility to key lead generation assets. Brand-based keyword search traffic may lead to the highest quality site visitor, outside of direct traffic referrals.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

DECEMBER 30, 2013

Our continued client success allowed us to undertake new initiatives in the Asian market, specifically through Baidu search engine advertising. Today, we’re providing internet marketing solutions across the United States, Europe, and Asia, and we’re hoping to expand our presence in the new year.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Salesforce Marketing Cloud

JANUARY 24, 2022

Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online. Is most of your traffic going from the homepage to your lead form, then exiting? To maximize your marketing, information and tracking must get to sales.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Optinmonster

NOVEMBER 20, 2023

Discount coupons have transitioned from the ancient days of newspaper advertising to today’s cut-throat world of online marketing. From incentivizing first-time buyers to purchase to improving mobile app downloads, there are plenty of promo code examples you can use to improve conversion rates.

Examples 57

Examples Urgency Marketing Loyalty Mobile Advertising 57

Brightedge

APRIL 7, 2020

As brick and mortar stores continue to find themselves forced to shut their doors, digital advertising and ecommerce has become more important than ever. Customers are increasingly shifting their buying activity towards online options, and brands need to be present for these consumers.

Paid Content 126

Paid Content Top of Funnel SEO Digital Marketing Funnels 126

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). How performance marketing can help marketers succeed.

Marketing Attribution 96

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 96

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. This is as true in the U.S. as it is in China. Final Thoughts.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. This is as true in the U.S. as it is in China. Final Thoughts.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Contently

MAY 17, 2017

“You’d have to be living under a rock with the Geico guy not to notice that videos are taking over the online marketing world. Every marketing and SEO blog is talking about online video marketing and every third company exec you talk to is planning to shift marketing dollars to an online video campaign.”

Customer Surveys 148

Customer Surveys Video Marketing Planning Work Management 148