Oktopost

FEBRUARY 19, 2024

And increasingly, people are seeing LinkedIn as the place to go for industry insights, connecting with like-minded individuals, networking, and honing their craft. Are you ready to make 2024 the most successful year for your employee advocacy program? This is where employee advocacy comes in. This is where employee advocacy comes in.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

ViewPoint

JUNE 16, 2015

These are questions stirring in the minds of executives everywhere. Just google them.) The problem is they’re not so easy to answer; few have found success; and for that matter, are they even the right questions? I have been in this business since 1991 and things have not changed dramatically over the past almost twenty-five years.

Lead Scoring 120

Lead Scoring Lead Ranking Cost per Lead PointClear 120

Envy

AUGUST 2, 2022

When you think of TikTok, what comes to mind first? Dance challenges? Cute animal videos? With 1 billion monthly users and being the 4th most-used social media platform in the world, it is not to be underestimated. If you have brushed a TikTok marketing strategy off as not for you or too much effort, you could be missing out.

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

Valasys

MAY 27, 2021

The marketers leverage this gap by designing relevant content. The marketers leverage this gap by designing relevant content. For example, Valasys Media , being a service-based B2B organization, assisted a reputed firm in software technology to generate leads using whitepapers. What is Demand Generation? What is Lead Generation?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. Expect timeless tips and strategies, as well as new insights into the future of search. We think advertising and a great product are the only ways. See Google or Apple, for example.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Marketing Insider Group

AUGUST 24, 2015

Step # 3 : Define Your Audience & Content Gaps. Once you have your buyer personas, conduct a content audit and look at where the content gaps are in the buying cycle for each audience. Consistency is helpful but not required for content types like videos, whitepapers, eBooks, online presentations, and webinars.

Planning 100

Planning Marketing Plans Content Marketing Buyer Personas 100

SnapApp

SEPTEMBER 21, 2016

Translation : They bridge the gap between the marketing and sales department so that content and campaigns actually bring in marketing qualified leads (MQLs) who are ready to buy. Content-enabled campaigns bridge the difficult gap between marketing and sales goals. Pretty interesting, right? Let’s get started. How do you do that?

Lead Ranking 48

Lead Ranking Top of Funnel Campaigns Marketing Qualified Leads 48

Scoop.it

MARCH 26, 2019

Ebooks and whitepapers. Gathering insights from your reps can uncover any content gaps, questions to be answered and objections that could be handled. When marketing and sales work together in close alignment, they can help companies close 38% more deals. Marketing teams provide sales organizations with tools and curated information.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Moz

MAY 20, 2019

Posted by KameronJenkins “Let’s hop on a call to go over this report.”. Did you hear that? That was the collective sigh of SEOs everywhere. If we’re being honest, most of us probably view reporting the same way we view taking out the trash or folding the laundry. In the words of Mama Boucher, reporting is the devil. Definitely check it out!

SEO 64

SEO Practices Lead Ranking Lead Scoring 64

Oktopost

APRIL 18, 2022

Did you know that while podcasting seems new, it’s been around for nearly 40 years? Audio blogging”, the ancestor of podcasts, dates back to the 1980s. T oday, 28% of the US population regularly listen to podcasts—that’s 80 million people! B2B podcasts are a powerful form of outbound marketing. But the question is, who’s listening to that content?

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Lead Liaison

AUGUST 13, 2019

These findings suggest that while the digital space provides essential platforms for customer interaction, physical media is better suited to close the marketing-sales loop, or the gap between interaction and action.”. You and your team had fun. The event helped you capture a lot of leads. But your journey is just beginning. Why didn’t we?

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

PureB2B

AUGUST 28, 2018

Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task. You’ve most likely experienced a call that went from bad to worse in an instant, where you seemingly fail to impress your prospect no matter how hard you try to sweeten the deal. More so, get even close to selling anything. Connect the Dots.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

ClearVoice

MARCH 9, 2020

You create mindful content. After all, you’ve embraced the results of a detailed content marketing audit, hired a branding firm to polish your messaging and discovered hundreds of attributes about your target audience. Now, go one step further. What is the customer journey?

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Inbox Insight

AUGUST 30, 2020

Combining survey data and marketing technology readership stats, we can deep dive into the mind of your buyers and teach you how to reach, engage and convert Marketing technology buyers. If you want to reach the right people , generate leads and convert these leads into sales , it’s crucial to know how your audience think. Survey sample.

Work Management 98

Work Management Marketing Management Research Allocation 98

PureB2B

AUGUST 27, 2017

Telling and listening to stories comes naturally to people across the globe. From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. Collaboration and Connection.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

PureB2B

AUGUST 27, 2017

Telling and listening to stories comes naturally to people across the globe. From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. Collaboration and Connection.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Marketing Insider Group

OCTOBER 6, 2021

Looking at your content through the lens of the sales funnel also makes you better able to pinpoint where you have gaps in your content, where potential buyers are more or less engaged, and where you need to put more focus in order to optimize your content strategy. Quick Takeaways. Image Source. Funnel Marketing Strategy. Image Source.

Top of Funnel 61

Top of Funnel Lead Scoring Lead Ranking SEO 61

PureB2B

FEBRUARY 15, 2017

When done right, it can eventually turn prospects into loyal customers who can contribute to sustainable revenue for the long run. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact. Determining Lead Nurturing Timeframes.

Top of Funnel 90

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 90

Vidyard

OCTOBER 29, 2014

Set Goals and Define Success First Before you even create your video … no wait, before you even decide to create a video, you should have a goal in mind for its creation and use. So you’ve created a video, shared it online, sat back, and watched the views climb. Success, right? Not so fast.

Video Marketing 52

Video Marketing Sales Qualified Leads Click Rate High Quality Lead 52

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Give data-driven examples! Leverage the Top Marketing Channels with Your Content. The reason?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Martech

MARCH 18, 2024

For instance, an in-depth, chunky whitepaper on cybersecurity can be reframed to highlight financial implications for CFOs, operational efficiencies for CTOs and compliance concerns for legal advisors. ChatGPT has solidified its position within the marketing community, and the mass adoption proves it’s not going anywhere but up.

Marketing AI 117

Marketing AI Allocation Marketing & Strategy SME 117

Adobe Experience Cloud Blog

JUNE 3, 2010

It’s about nurturing them the right way in real-time to stay top of mind with qualified prospects. All the while, you become categorized in their mind as a trustworthy and credible source. What do you do when you don’t have the names or e-mails of qualified prospects? Do you hinder relationship building due to these circumstances?

Lead Nurturing 48

Lead Nurturing Social Media Sales Qualified Leads Lead Scoring 48

PureB2B

FEBRUARY 15, 2017

When done right, it can eventually turn prospects into loyal customers who can contribute to sustainable revenue for the long run. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact. Determining Lead Nurturing Timeframes.

Top of Funnel 62

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 62

Hubspot

JUNE 16, 2020

One of my favorite ways to learn new skills is by reading an ebook or whitepaper. If I want to know all there is to know about a specific topic, like email list strategy, I source a whitepaper. If you're a marketer, there's no doubt you've come across at least one ebook or whitepaper offer. So, what’s a whitepaper?

Thought Leadership 98

Thought Leadership Landing Pages Youtube Paid Search Agency 98

Heinz Marketing

JANUARY 23, 2023

You want to include some important information for each content asset such as: Target audience Funnel stage (top, middle, bottom) Content format Content title Topic or focus area Once you’ve completed this, you’ll want to conduct an audit of the content to see where you have gaps. What is a content strategy? And that’s okay.

Top of Funnel 101

Top of Funnel Marketing & Strategy Content Lead Scoring 101

Industrial Marketing Today

SEPTEMBER 27, 2010

I read a blog post by Robert Lesser of Acquiring Minds where he talks about the ways that digital marketing has changed complex B2B sales. I read a blog post by Robert Lesser of Acquiring Minds where he talks about the ways that digital marketing has changed complex B2B sales.

Social Media 60

Social Media Social Marketing Media Planning 60

SnapApp

APRIL 4, 2018

. “In God we trust. All others must bring data.” – W. Edwards Deming. . Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Definitely! Do you know what roles to fill and how to find the best man for the job? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. So how do you get this killer line-up? Have you heard?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

KoMarketing Associates

MAY 19, 2020

Where are you excelling, and where are there gaps that are an opportunity to fill? Don’t forget about webinars and podcasts, gated resources like eBooks and whitepapers, and even infographics. . The healthcare technology space is fast-growing and über competitive. In comes the importance of competitive research.

Paid Search Agency 156

Paid Search Agency Research Planning Content Marketing 156

Hubspot

DECEMBER 3, 2010

Keep in mind that a product sold on a marketplace will have an additional fee on it. Whitepapers, ebooks, and podcasts can be leveraged for years. We received several great questions, but unfortunately we were not able to answer every one during the webinar. Feel free to contribute your own questions and tips in the comments below!

eCommerce 28

eCommerce Screencast Domain Lead Nurturing 28

Marketing Insider Group

SEPTEMBER 30, 2020

However, before developing marketing strategies and tactics around messaging, it’s helpful to analyze how the human mind processes information through a psychology and neuromarketing lens. Quick Takeaways : Bridging the gap between marketing and psychology is the best way to anticipate your consumer’s buying behaviors.

Urgency Marketing 265

Urgency Marketing Paid Search Agency B2B Thought Leadership Marketing & Strategy 265

Adobe Experience Cloud Blog

JULY 17, 2017

As sales people, it’s hard to not talk about your product but keep in mind, the final sale comes down to one thing: how can your product solve the needs of your customer? And keep in mind, not everyone knows what their pain is. Or even try walking through their process start to finish to uncover bottlenecks and gaps along the way.

Marketing Proposals 134

Marketing Proposals Marketo Sales Cycle Urgency Marketing 134

FMG Suite

APRIL 8, 2021

Here is a six-step client journey that uses content to bridge the gap between investigator and prospect, so you can find more qualified leads for your financial advisory. When an interested party investigates a financial service professional, they start a “client journey” consisting of different “touch-points.” Social Posts.

Sales Qualified Leads 98

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 98

Litmus

JUNE 17, 2021

Let’s clear the air first: There’s no perfect subject line. Yes, I said it. What works for one brand may not work for yours. And what does work may not always. The world is changing. People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. But not just any email opens. Let’s find out.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

ClearVoice

AUGUST 14, 2023

Ebooks and whitepapers: Share whitepapers and ebooks that share in-depth information about data privacy and compliance while showcasing your expertise. For example, post weekly or bi-monthly how-to guides on assessing an IT infrastructure for security gaps. Share industry updates and news. Regularly publish valuable content.

Marketing Management 52

Marketing Management Privacy Promotion Paid Search Agency 52

ClearVoice

JULY 12, 2023

And in Tech and SaaS, it’s also about bridging the gap between complex technologies and potential users. Businesses need to cultivate trust and understand their clients’ needs to break the ice. And that’s where content marketing can be your secret weapon. And it’s one of the most essential tools to drive adoption.

Work Management 98

Work Management Marketing Management Content Marketing Multi-Channel 98

Brandpoint

MARCH 24, 2020

As marketers, we must find ways to fill the gaps. Are your events canceled? As marketers , the strategies that normally help us bring in opportunities and new business for our company no longer are viable. They are also key opportunities for driving brand awareness and building relationships.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105