The Point

FEBRUARY 10, 2010

USB INSERT can be used to drive traffic to exclusive Web content (say, a customer-only site) or a campaign-specific microsite. I’m still waiting for my sample – I’ll report later in the comments with the live experience.). Just insert Direct Mail A into Slot B. Each key is coded to enable precise campaign tracking.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

Moz

JUNE 10, 2020

In turn, the higher the MDE (lift), the less sample size you will need. Expectation 3: You need a large enough sample size. Without a large enough sample size, you shouldn’t even entertain the idea of running an SEO split test unless your stakeholders are patient enough to wait several months for results.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

In turn, the higher the MDE (lift), the less sample size you will need. Expectation 3: You need a large enough sample size. Without a large enough sample size, you shouldn’t even entertain the idea of running an SEO split test unless your stakeholders are patient enough to wait several months for results.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Convince & Convert

JANUARY 14, 2016

Test your stuff on a sample audience of your ideal customers. T Rowe Price – This company created a microsite with an illustrated video-storybook to help people set up college funds for their kids. When you connect at a human level with even a little fun, you show that you are different. Design for your ideal market.

Content Marketing 95

Content Marketing Content Microsite Differentiation 95

Content Standard

MAY 8, 2018

This is the business goal at work: Heineken is using an interactive microsite to engage prospective employees and fill their well with prospective talent. They also have a CTA to send their LinkedIn CV to Heineken to be considered for jobs with the company. Too many choices can actually de-motivate consumers to take action.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Anything Goes Marketing

FEBRUARY 24, 2008

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Here are a few samples (click on these - they're great!): Bob is one of those crazy co-workers that has a few screws loose. Get the Cat by Lawson Software. This is a good laugh.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Hinge Marketing

AUGUST 16, 2017

How to take action: Plan to interview a representative sample of clients and prospects to learn about their biggest challenges, how they view your firm, who they think your competitors are, and other issues critical to your business. Do you have a section, or microsite, that creatively promotes your culture and work environment?

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

NuSpark Consulting

MARCH 9, 2013

These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). This sample report measures visits, new visitor percentage, total conversions and conversion rate again, plus also bounce rate to see which terms aren’t relevant.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Webbiquity

DECEMBER 19, 2016

Sample review: “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers. 2) Microsite Masters. Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. 1) SerpBook. 5) AccuRanker.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Tools 100

Content4Demand

FEBRUARY 5, 2021

It’s gotten much more sophisticated and includes a much broader spectrum of formats—from blogs, GIFs and videos to microsites, interactive experiences and highly targeted content for ABM campaigns. Put together an E-book or a white paper, and you were ready to roll. One common denominator remains the same: effectively written copy.

Paid Search Agency 74

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 74

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Forms Registration forms can be placed on landing pages, microsites, and the corporate website. That’s why many marketing automation systems include the ability to build WYSIWYG pages with a graphical interface, without help from IT of the Web department.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Outgrow

MARCH 4, 2020

The three flavors were then supplied in stores for customers to buy and sample. They also created a microsite for the campaign that aggregated and displayed submissions and enabled consumers to upload photos and their stories directly to the Dove #InMyOwnSkin microsite and photo gallery. How Did The Campaign Do? .

Examples 52

Examples Outgrow Advertising Agencies Microsite 52

SnapApp

SEPTEMBER 26, 2017

Do you use tools outside of Google Apps and Microsite Office to track projects and payroll? (p. If you can’t find your brand guidelines, download a browser plug in like ColorZilla that can take color samples from web pages, then you can add those colors to your content. . . We’ll take anyone. . 24, plus qualifying question ).

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Microsite 48

EMagine B2B Blog

NOVEMBER 13, 2012

Below is a sampling of some new website launches, and the services eMagine provided: NJM Packaging. eMagine created a microsite to highlight their new product offerings and is providing hosting. eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more.

Marketing Websites 40

Marketing Websites Elasticity Microsite Sample 40

Hinge Marketing

MAY 5, 2016

Videos overviewing your expertise or sampling speaking skills. Dedicated website or microsite. And you may need outside professional help you develop some of these tools. Here are a few important ones to have at the ready: Bios in various lengths. Professional photography. Blog posts. Position papers/ white papers. Media kits.

Ad Building 48

Ad Building Thought Leadership Peer-to-peer Microsite 48

SnapApp

JULY 24, 2017

Instead of gating the results, they bait the user with a sample benchmark metric and make them enter information to access the full report: . . Believe it or not, the following interactive microsite is a B2B example. The content lived on a microsite, greatyieldmystery.com , and was promoted through social channels.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Hubspot

AUGUST 16, 2015

Rather, in 1947, a man named Hilary Fisher Page who worked at a London-based company called Kiddicraft sent over drawings and samples of his interlocking blocks idea. They also built separate microsites dedicated to specific product story lines, such as the Lord of the Rings , Disney Princesses , Super Heroes , and Star Wars.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Building Brand Identity 28

Webbiquity

FEBRUARY 21, 2017

Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized. Create and source user-generated content fast with simultaneous collaboration.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Buzz Marketing for Technology

JULY 28, 2008

Sampling & remixing; borrowing & reshaping; appropriating & recontextualizing," in the words of the call for papers for the conference. Visit this microsite to learn how some institutions are transforming their campuses with wireless solutions. Wireless Technologies for the Campus Enterprise. Newsletters. Contact Us.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Hinge Marketing

OCTOBER 10, 2016

And because they have sampled your expertise over time and come to trust your advice, they will reach out to you — and in some case already prefer you. Consider building a section that speaks directly to them — whether it’s a single page or a full microsite. How does a content download turn into a lead or a client?

CMS Development 48

CMS Development Marketing Websites Practices Marketing & Strategy 48

SnapApp

JULY 7, 2017

Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. Along with a website facelift — we also introduced a series of interactive microsites and a funky, business calculator tool.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

JULY 21, 2015

You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. We require work samples to apply for this position.). What do these people do?

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Convince & Convert

JUNE 6, 2012

You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me. This is real, random sample, tightly controlled research from the same company that is the exclusive provider of Presidential exit polls in the USA. Two quick notes: This is not data dredging.

Statistics 167

Statistics Social Media Media Social Networks 167