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Tech Talk with Talon.One: Managing your promotion stack with ease and efficiency

ClickZ

Marketing and development discord can cause bottlenecks with time to market. He highlights how Talon.One is helping leading brands such as Ticketmaster, ZipCar, and Burger King to run flexible promotion marketing campaigns that perform without wasting development time and marketing money. The Talon.One Solution.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Business Goal.

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Should You Test That? When to Engage in SEO Split Tests

Moz

Jenny Halasz , President at JLH Marketing , talks about using SEO split-tests to prove out concepts or ideas that haven’t gotten buy-in: "What I have found many times is that suggesting to a client they try something on a smaller subset of pages or categories as a ‘proof of concept’ is extremely effective.

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Should You Test That? When to Engage in SEO Split Tests

Moz

Jenny Halasz , President at JLH Marketing , talks about using SEO split-tests to prove out concepts or ideas that haven’t gotten buy-in: "What I have found many times is that suggesting to a client they try something on a smaller subset of pages or categories as a ‘proof of concept’ is extremely effective.

SEO 64
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The 20 Best SEO Rank Tracker Tools

Webbiquity

Management guru Peter Drucker famously said “You can’t manage what you don’t measure.” For the latter, SEO practitioners and digital marketers turn to rank tracker (a.k.a. Sample review: “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers.

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Web 2.0, Secondary Orality, and the Gutenberg Parenthesis

Buzz Marketing for Technology

Sampling & remixing; borrowing & reshaping; appropriating & recontextualizing," in the words of the call for papers for the conference. The Myth and Reality of Risk The hackneyed advice from IT consultants and columnists is that security is all about risk management. Data/Document Management. Solution Centers.

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The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Google Review Count: 346.

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