ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Sending links to samples is also not a great presentation. What channels were your focus, and what markets?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Registration forms (gated content downloads). A conversion is the completion of a defined goal or a transaction.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Sending links to samples is also not a great presentation. What channels were your focus, and what markets?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Anything Goes Marketing

FEBRUARY 24, 2008

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Ok, that last one may be a bit extreme but it may also be part of the long tail of search. Here are a few samples (click on these - they're great!): This is a good laugh.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Webbiquity

DECEMBER 19, 2016

” Search engine optimization offers a broad array of measurable elements. But two of the most basic are website visits from organic search and target keyword rank. For the latter, SEO practitioners and digital marketers turn to rank tracker (a.k.a. 2) Microsite Masters. rank checking or rank monitoring) tools.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Tools 100

Hinge Marketing

OCTOBER 10, 2016

Offers free or paid educational material to the public. But marketing expertise is very different from promoting a tangible product. Keep adding fresh content: blog posts, juicy news items, videos, and educational guides — to name just a few ways. How does a content download turn into a lead or a client?

CMS Development 48

CMS Development Marketing Websites Practices Marketing & Strategy 48

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118