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6 Times When Case Studies Can Help You Win New Business

ClearVoice

When I wanted to get a new client, I would send a clever cover letter, writing samples, and ideas of what I could write for the business I was approaching. Sending links to samples is also not a great presentation. Agencies use proposals to present the services or concepts they’d execute for a prospective client.

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6 Times When Case Studies Can Help You Win New Business

ClearVoice

When I wanted to get a new client, I would send a clever cover letter, writing samples, and ideas of what I could write for the business I was approaching. Sending links to samples is also not a great presentation. Agencies use proposals to present the services or concepts they’d execute for a prospective client.

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Crafting Great Personas Can Inspire Potential Customers to Say ‘Yes’

Salesforce Marketing Cloud

The most persuasive proposals win over business prospects by demonstrating empathy for an organization’s needs and goals. Also, we can share values and marketing messages through personas. Personas are crucial to just about any role—sales, marketing, product, design, and more. A sample persona. Sign up now. First Draft.

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Should You Test That? When to Engage in SEO Split Tests

Moz

Jenny Halasz , President at JLH Marketing , talks about using SEO split-tests to prove out concepts or ideas that haven’t gotten buy-in: "What I have found many times is that suggesting to a client they try something on a smaller subset of pages or categories as a ‘proof of concept’ is extremely effective.

SEO 64
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Should You Test That? When to Engage in SEO Split Tests

Moz

Jenny Halasz , President at JLH Marketing , talks about using SEO split-tests to prove out concepts or ideas that haven’t gotten buy-in: "What I have found many times is that suggesting to a client they try something on a smaller subset of pages or categories as a ‘proof of concept’ is extremely effective.

SEO 64
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Amazing Marketing Contests And Giveaways Examples

Outgrow

Amazing Marketing Contests And Giveaways Examples . Amazing Marketing Contests And Giveaways ExamplesWe’re always looking for the ‘golden ticket’. Well, years before now, marketers realized the same thing. They then created a Facebook page that allowed users to participate by submitting a proposal for a new potato chip flavor.

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. The result?