Vidyard

NOVEMBER 1, 2013

I’m often asked to share my thoughts on the current state of the industry, so this week I put together a short SlideShare about both the current trends and a few of my predictions for the future: Trends in Video Marketing from Vidyard What’s very clear is that technology is changing the possibilities in our industry.

Trends 51

Trends Video Marketing Paid Search Agency Work Management 51

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Vidyard

NOVEMBER 15, 2018

More Information: Learn More: [link] Three Exciting B2B Video Trends for 2019: [link] Vidyard App Directory: [link] Personalized Video Inspiration Hub: [link] About Vidyard Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video.

Enterprise Management 56

Enterprise Management Video Marketing Trends Personalization 56

Vidyard

MAY 19, 2022

Key Findings from the 2022 Report Some of the key findings and year-over-year trends from the 2022 Video in Business Benchmark Report include: High Tech continues to be the leading industry for video creation, with publishing volume up 51% compared with the previous year and an average of nearly 900 videos created per organization in 2021.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Vidyard

MARCH 23, 2021

With where we see the trends taking us , that trajectory isn’t expected to slow down. User-Generated Video Trends by Month 1.2.1 Video Creation Trends by Industry 1.3.1 User-Generated Video Creation Trends by Industry 1.4.1 Produced Video Trends by Industry 1.5.1 Video Creation Trends by Company Size 1.6.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

MARCH 23, 2021

With where we see the trends taking us , that trajectory isn’t expected to slow down. User-Generated Video Trends by Month 1.2.1 Video Creation Trends by Industry 1.3.1 User-Generated Video Creation Trends by Industry 1.4.1 Produced Video Trends by Industry 1.5.1 Video Creation Trends by Company Size 1.6.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1 How to Take Advantage of Video Trend #1 2.1.1 Innovators Leading the Charge With Video Trends 2.2.1 Dig Deeper into Messaging 4.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Vidyard

APRIL 26, 2022

Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 How to Take Advantage of Video Trend #1 1.1.1 Innovators Leading the Charge With Video Trends 2. Video Trend #2: Post-Sale Teams Embrace Video 2.1 How to Take Advantage of Video Trend #2 2.1.1 Innovators Leading the Charge With Video Trends 3.

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

Vidyard

OCTOBER 28, 2022

Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Trends in Resources Used for Video Production 1.6.1 Trends for Different Types of Business Videos 2.1.1 Produced Videos 1.2

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Vidyard

SEPTEMBER 22, 2021

But video is helping to curb this trend. For more insights on video trends and to dive deeper into the data, please download the complete Vidyard State of Virtual Selling Report. As virtual and hybrid work has increased across industries, the response rates to text-only communication are decreasing.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

Vidyard

DECEMBER 17, 2019

What’s causing this trend? Social Media Scannable Videos 2.4 Can be shared on social media channels sparingly. Can be shared on social media channels sparingly. Social Media Scannable Videos. These micro-videos are meant to be viewed on social media channels directly. Social media channels.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1 How to Take Advantage of Video Trend #1 2.1.1 Innovators Leading the Charge With Video Trends 2.2.1 Dig Deeper into Messaging 4.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Vidyard

NOVEMBER 15, 2018

“Video has become the most effective way for our customers to engage with today’s audiences and build more personal connections, and we don’t see that trend slowing down anytime soon. technology, media and telecommunications leader. technology, media and telecommunications leader.

Companies 86

Companies Work Management Lead Scoring Lead Ranking 86

Vidyard

DECEMBER 20, 2019

With the accelerating trend of the world’s most innovative businesses turning to video to power their marketing, sales, and internal communications strategies–tomorrow, that number is on a trajectory to exceed 1 billion,” says Michael Litt , CEO, and Co-founder of Vidyard. Media Contact: Sandy Pell, Head of Corporate Communications, Vidyard.

Paid Search Agency 91

Paid Search Agency Press Linkedin Video Marketing 91

Vidyard

SEPTEMBER 22, 2021

But video is helping to curb this trend. For more insights on video trends and to dive deeper into the data, please download the complete Vidyard State of Virtual Selling Report. As virtual and hybrid work has increased across industries, the response rates to text-only communication are decreasing.

Response Rate 50

Response Rate Video Marketing Click Rate Public Relations 50

Vidyard

NOVEMBER 15, 2018

“Video has become the most effective way for our customers to engage with today’s audiences and build more personal connections, and we don’t see that trend slowing down anytime soon. technology, media and telecommunications leader.

Companies 65

Companies Work Management Lead Scoring Lead Ranking 65

Vidyard

DECEMBER 20, 2019

With the accelerating trend of the world’s most innovative businesses turning to video to power their marketing, sales, and internal communications strategies–tomorrow, that number is on a trajectory to exceed 1 billion,” says Michael Litt , CEO, and Co-founder of Vidyard.

Paid Search Agency 65

Paid Search Agency Press Linkedin Video Marketing 65

Vidyard

MARCH 1, 2016

Video offers endless new ways to connect with audiences on social media and engage them in a quick, captivating way. In a recent article by Forbes , it was noted that influencer marketing can function exactly as word of mouth (WOM) marketing with adjoining social media amplification. So what else draws audiences to an influencer?

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Vidyard

DECEMBER 17, 2019

What’s causing this trend? Social Media Scannable Videos 2.4 Can be shared on social media channels sparingly. Can be shared on social media channels sparingly. Social Media Scannable Videos These micro-videos are meant to be viewed on social media channels directly. Concrete Instructional Videos 2.2

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Vidyard

SEPTEMBER 27, 2018

(They must not have heard about De Beers…) Don’t let your company become one of the 4%, demand creation is on a lot of marketers’ maps—don’t fall behind on the trends that matter. When it comes to achieving lead gen goals, 54% of marketers rank social media marketing as an effective tactic. Enter video.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Vidyard

MARCH 24, 2016

Johnson will help Vidyard scale its video marketing platform as he did for Hootsuite’s social media platform. Johnson most recently held the role of chief revenue officer for Vancouver-based Hootsuite, where he helped the company capitalize on the huge rise of social media for business. He plans to help Vidyard make similar strides. “I

Marketing Automation Services 50

Marketing Automation Services Marketing Management Press Social Media 50

Vidyard

MARCH 24, 2016

Johnson will help Vidyard scale its video marketing platform as he did for Hootsuite’s social media platform. Johnson most recently held the role of chief revenue officer for Vancouver-based Hootsuite, where he helped the company capitalize on the huge rise of social media for business. Media Contact: Brad Hem.

Marketing Automation Services 50

Marketing Automation Services Marketing Management Press Social Media 50

Vidyard

NOVEMBER 19, 2020

Remote collaboration tools, social media, and professional social networks have been creating an environment where we do less and less face-to-face interacting. If your team isn’t on this trend, don’t worry. On social media: Many social networks want to encourage video use and give preferential treatment to video posts.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Vidyard

NOVEMBER 29, 2016

From the rise of personalized video to key trends in the ROI of video marketing, this report has all the data you need to understand the state of video marketing, and see how other marketers are using video analytics, measuring ROI, and more! Here’s a sample of what you’ll find – click on these to tweet!

Advertising Benchmark 50

Advertising Benchmark Demand Video Marketing Sample 50

Vidyard

DECEMBER 16, 2020

RSVP for Fast Forward: Discover 2021’s Top Trends for Remote Selling. Media Contact: Sandy Pell, Head of Corporate Communications, Vidyard . Sign up for the free Video Selling Master Class. Download the State of Video Report – 2020. Get Inspired by the 2020 Video in Business: Sales Award Winners. About Vidyard.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Vidyard

OCTOBER 14, 2015

It’s a fairly new trend in marketing, and it’s picking up steam because marketers are seeing that it definitely works. Well, UGC-based content has shown to be 20% more influential on purchasing decisions than other types of media. User-Generated Content is perfect for more than social media. Oh, you want some proof?

User-Generated Content 50

User-Generated Content Top of Funnel Generation Cost per Acquisition 50

Vidyard

NOVEMBER 29, 2016

It also investigates new trends around video personalization and use of video with account-based marketing strategy, as well as examining video’s spread beyond marketing departments. Other key findings: More than 90% of the study’s participants said video marketing content is becoming more important, a consistent three-year trend.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Vidyard

MARCH 11, 2016

This is just a normal signal when a trend gets out of infancy. Read on for solutions to the content funk such as: Putting content investment ahead of media and program choices. Don’t worry, it’s not all doom and gloom. When the bulk of marketers get into a new style, they are bound to struggle a little bit at first.

Forrester 50

Forrester Tactics Paid Search Agency Advertising Agencies 50

Vidyard

OCTOBER 27, 2019

The average internet user spends 88% more time on a website that contains video, according to data from Mist Media. Social video generates 1,200% more shares than text and images combined, according to Small Business Trends. But you don’t have to take their word for it. Basically, video is a powerful addition to your email marketing.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

MARCH 23, 2021

It analyzes each video player by channel, trends, traffic, and multi-touch ROI. Video is also powerful. It goes far deeper than clicks to track individuals by what they watched and rewatched, on what devices, and where. With this data, marketers and salespeople can see and automate practically everything.

Video Marketing 65

Video Marketing Work Management Trade Show Multi-Channel 65

Vidyard

JUNE 26, 2018

There is a clear trend towards going video-first throughout the customer experience. “Video content publishing in business has nearly doubled within the last 12 months as we all look to keep pace with the changing expectations of today’s buyers and employees,” says Michael Litt , Co-founder and CEO of Vidyard.

Video Marketing 65

Video Marketing Marketing Management Business Marketo 65

Vidyard

MARCH 24, 2014

This is one of the largest investments to-date that a traditional media company has made in their online digital strategy. I tend to think of them as “Media Production and Performance Optimization” groups that blend art and science to drive success. Yes indeed. How long should a video be to maximize engagement?

Acquisitions 51

Acquisitions Video Marketing Marketing & Strategy Paid Search Agency 51

Vidyard

OCTOBER 16, 2017

Use of video in the enterprise is on the rise, and Vidyard is helping to fuel this market trend. Vidyard has also seen rapid adoption of its Personalized Video solution to power innovative marketing campaigns for brands such as Boston University, Humongous Media, Lenovo, Media One Creative and Pennwell.

Enterprise Management 54

Enterprise Management Marketing Automation Services Video Marketing Co-Registration 54

Vidyard

SEPTEMBER 5, 2018

Once reserved for brand marketing and social media, video is now thriving as a better way to educate buyers, share customer stories and build more personal relationships throughout the entire customer lifecycle. Video is the New Norm for Today’s Business In recent years, the role of video has changed dramatically for many businesses.

Video Marketing 75

Video Marketing Paid Search Agency Business Top of Funnel 75

Vidyard

OCTOBER 19, 2016

Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. “Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

Viewtopia is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. During the past six years at SolarWinds, Lego’s video team has flourished into a multi-faceted internal video production, creative and media team with over 1,500 videos released.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

DECEMBER 16, 2020

Media Contact: Sandy Pell, Head of Corporate Communications, Vidyard press@vidyard.com The post B2B Sellers Report 200%+ Increases in Performance as Use of Video in Sales Skyrockets appeared first on Vidyard. Thousands of businesses and millions of people around the world rely on Vidyard for their video needs.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65