Biznology

MAY 2, 2017

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. And then there’s earned media marketing. When I do my earned media micro-influencer campaigns , I do get a lot of rejection, and I also get a lot of outstretched hands.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

MAY 19, 2015

Search will never be the same as it was as recently as a few years ago. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue. Social Media Marketing.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

OCTOBER 31, 2016

Whether you call it SEO or organic search, I’ve sure published a lot of articles on the subject here at Biznology. Below you can find a few of my favorite articles on organic search that still hold up today: Are you using social media for search keyword research? Do you use your website search to help your SEO?

Organization 80

Organization Link Building SEO Search Marketing 80

Biznology

NOVEMBER 15, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. The post Search + Social = Online Reputation Management appeared first on Biznology.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

SEPTEMBER 19, 2016

In the era of exciting social media and SEO, sometimes it’s good to go back to what’s boring. Here’s some of my best content on paid search: Why paid search is still frustrating for searchers. Are you frustrating buyers with your paid search ads? Global search marketing. Like this post?

Landing Pages 80

Landing Pages PPC SEO Search Marketing 80

Biznology

FEBRUARY 21, 2020

Mastering the art and science of acquiring customers via leading social media platforms is extremely valuable, given that all your potential customers, numbering billions, hang out on Facebook, Twitter, Instagram, and other social platforms. When engaging on social media, be open, friendly, and conversational. Make It Personal.

Social Media 118

Social Media Acquisitions Ideal Customer Profiles Media 118

Biznology

JUNE 2, 2021

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. This triggered new, immediate, and innovative developments in media production, media-streaming services, new entertainment, and remote- education offerings.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Biznology

MAY 6, 2019

Social media is a fantastic platform for promotion. You can engage with people on social media. However, navigating social media is no easy task. When a lot of people notice your social media pages, there’s more work to be done. To achieve that, you need to do more than merely post content on social media.

Social Media 99

Social Media Media Content High Quality Lead 99

Biznology

NOVEMBER 18, 2014

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. How do I suddenly know all of this?

Search Engine Marketing 80

Search Engine Marketing Search Marketing SEM Enterprise Management 80

Biznology

APRIL 25, 2017

Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! Please press play on the below media player embed and enjoy the signal through the noise!

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

MARCH 23, 2017

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. Should they restrict polarizing posts of their employees on social media, for example?

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

Biznology

FEBRUARY 15, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

APRIL 4, 2012

Yesterday’s monthly Biznology® Webinar was called “Global Search Marketing.” Lots of companies have products that can be sold outside their home country, but search marketing makes it easier than ever. In this Webinar, you’ll find out how to use social media to listen to your customers and gain insights into their interests.

Search Marketing 80

Search Marketing Paid Search Agency Webinar Metrics Keywords 80

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

APRIL 24, 2017

Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

APRIL 30, 2015

Last week was an interesting week in search marketing, with Google rolling out what pundits cheekily describe as “mobilegeddon”–Google’s update to their search ranking algorithm that boosts mobile-friendly sites while lowering the rankings for sites that don’t display well on small screens. in December.

Lead Scoring 80

Lead Scoring Lead Ranking Mobile Marketing Search Engine Marketing 80

Biznology

NOVEMBER 28, 2017

I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. Organic vs paid social media: 12 myths vs realities. 10 lessons on Walmart’s social media strategy. 11 inspiring case studies of digital transformation. Like this post?

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Biznology

JANUARY 30, 2017

Let me guess: your company has an outstanding social media presence. Collaborate with your Paid/Organic Search teams to get a list of terms. The post Don’t screw up your social media listening appeared first on Biznology. You do social listening every week. You have an 80% Share of Voice. Sound familiar? Like this post?

Social Media 80

Social Media Media Keywords Impressions 80

Biznology

OCTOBER 22, 2015

It was an interesting question, and I started my answer by noting that Facebook was the first really big thing in social media and that nothing has really threatened it since. Google Now already shows how search can start to anticipate what you need, rather than wait for you to ask for it. Like this post? Sign up for our emails here.

Social Media 80

Social Media Media Privacy Facebook 80

Biznology

NOVEMBER 12, 2014

My webinar yesterday was about the dangers of social media listening. You’re staring at the dashboard of that slick social media listening tool that everyone likes so much, and you have the gnawing feeling that the data just isn’t right. The post The 7 Challenges of Social Media Listening appeared first on Biznology.

Social Media 80

Social Media Peer-to-peer Media Aggregators 80

Biznology

JANUARY 26, 2017

Over the last ten years, there has been a profound change in the way business people make buying decisions, and social media is at the heart of this. In most B2B industries today buyers will check providers out on social media as part of their decision-making process. Expanding brand awareness.

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Biznology

AUGUST 8, 2016

90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working. Only 41% are able to measure their social activities.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Biznology

DECEMBER 21, 2016

Are you getting the most out of social media? We’ll safely assume that you and your business are using social media. Discover the following eight commonly overlooked ways to make social media work for you. Discover the following eight commonly overlooked ways to make social media work for you. Don’t oversell.

Social Media 80

Social Media Media Promotion Click Rate 80

Biznology

MAY 19, 2014

22% say social media. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way.

Social Media 80

Social Media SEO Media Youtube 80

Biznology

AUGUST 27, 2013

It’s the same thing with search engine optimization (SEO) and Google. . It includes an army of well-trained, savvy, human reviewers (10,000 as of 2007, surely legion by now), as well as us, the greater Internet, who are part of a very active social media attention economy. Good bye, Aloha, auf Wiedersehen, good night.

Google 80

Google Social Media PR CAN-SPAM 80

Biznology

MARCH 14, 2013

Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. How is your search marketing working? Your analytics are essential to your initial search marketing plan and improvement plans. Do you know how your Web analytics can drive your search improvement plan?

Search Marketing 80

Search Marketing Analytics Marketing Analytics Tools Planning 80

Biznology

JANUARY 2, 2015

I am working with more and more clients who are taking an approach to social media that few were doing even a year ago. It has to do with Boolean searches. Now, if you don’t know what a Boolean search is, we’ll catch you up. That’s where the power of Boolean search comes in.

Social Media 80

Social Media Media Work Management Marketing Management 80

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Search rankings dramatically improved. I could tell you how that works.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

MAY 5, 2011

I was honored to be asked to do a one-hour interview with Jake Johnson from Full Sail University , whose class is using Search Engine Marketing, Inc. as its textbook.

Search Marketing 80

Search Marketing Trends Marketing Analytics Tools Wikipedia 80

Biznology

JANUARY 16, 2014

One recent development within the SEO industry that could certainly impact link building efficacy is the increasing importance of social media. Links remain the primary ranking factor for determining where a site or page shows up in the search engine results pages (SERPs). Social media can help in this regard.

Link Building 80

Link Building Social Media Ad Building Lead Scoring 80

Biznology

JUNE 12, 2018

Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. The goal of ORM is to push down negative content in search results while pushing up positive content; to this end, we also often create new positive content.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

OCTOBER 23, 2017

If you switch the interface to user control, people will decide the fate of advertising and consumption, and your publishing or media company can grow from both advertising revenues and connected consumption transactions. How can threatened publishers and media companies take back advertising, rise to leadership, and re-open their future?

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Biznology

MARCH 29, 2011

We all love to talk about social media. But paid search just sits there, humming along, minding its own business. Sure, local search has changed the game, but what about boring old PPC? Sure, local search has changed the game, but what about boring old PPC? It's exciting and all breathtakingly new.

Paid Search Agency 80

Paid Search Agency Optimization PPC Class 80

Biznology

NOVEMBER 9, 2011

We know that there is a new social media opportunity every day, that now mobile is “an imperative” (finally), and that even in venerable search marketing, nothing ever stands still. Just look at all the changes in local search over the last few years as evidence. No, the tumult came from search marketers.

Google 80

Google Marketing Analytics Tools Search Marketing Analytics 80

Biznology

OCTOBER 29, 2013

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. Google Hummingbird is eHarmony for Search (biznology.com).

Google 80

Google Youtube Blogger Domain 80

Biznology

SEPTEMBER 12, 2013

Content marketing, SEO and social media are frequently mentioned at the same time during planning meetings and lumped together when people talk about “doing digital.” Social media should rightly be considered a tactic. The search engines reward efficient, fast-loading, standards-compliant sites. Simlarly with SEO.

Social Media 80

Social Media Social Marketing SEO Content Marketing 80

Biznology

APRIL 22, 2015

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media. Social Media Use.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80