The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

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Social Media Media Work Management Marketing Automation Services 100

ClickZ

JULY 2, 2020

There are several AI chatbot software and services you can add on your website or Facebook page, letting customers access instant information based on a pre-loaded set of options or questions or even with advanced keywords. Social media management is perhaps one of the most useful ways a company can use AI in their marketing strategy.

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Marketing AI Digital Asset Management Marketing Management Banner Ads 142

The Effective Marketer

AUGUST 2, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. This entry was posted on Monday, August 2nd, 2010 at 12:00 pm and is filed under Social Media.

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Hubspot

MARCH 31, 2020

Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. Whatever the objective is, Facebook Insights can let you know how much your reach has grown, or you can invest in closed-loop marketing software to track the number of leads generated and the growth of your reach.

Social Media 101

Social Media Media Rules Guidelines 101

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Email marketing trends to watch in 2021. Every year, it seems there are new trends, features, and best practices for email marketers. Here are the top trends in email marketing for 2021.

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Budget Programs Work Management Marketing Management Email Marketing 136

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

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Marketing Automation Services Work Management Marketing Management Social Media 120

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

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The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. United States License.

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Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

EveryoneSocial

SEPTEMBER 12, 2022

If you’re active on social media, especially LinkedIn, then you’ve likely seen more people talking about the power of employees sharing and engaging on social media. Currently, the three common main ways are: Manually LinkedIn Company Pages Employee Advocacy Software. Employee Advocacy Software.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. Return on media impact.

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Chris Koch

DECEMBER 23, 2009

If you read this blog regularly, you know that I think that monitoring social media is one of four key aspects of a social media engagement strategy. Social media monitoring is a way to figure out what’s being said about your brand and reveals opportunities for engaging in conversations with customers and influencers.

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Scoop.it

JANUARY 10, 2023

This can be done manually or with the help of artificial intelligence and software. Over time, this can help position you and your newsletter as a go-to resource for anyone who wants to stay up-to-date on the latest news and trends. This includes blogs, websites, podcasts, and social media accounts. Better deliverability.

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Curation Newsletter Content Deliverability 78

The Effective Marketer

APRIL 6, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Selecting the Right Email Marketing Provider You either have or will have to evaluate and select an email marketing software provider at some point in your marketing career. Like Be the first to like this post.

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The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

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The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions.

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Scoop.it

MARCH 26, 2020

Collaboration with your social media team. Arranging interviews and responding to media inquiries. Many people still see content curation just as an act of sharing third-party content to social media. With Content Monitoring, you can create content feeds based on: RSS feeds. Creating press releases. Crisis preparation.

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Curation Press Paid Search Agency Content 74

Webbiquity

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Promote events through social media? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools.

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Social Media Tools Buzz Media 100

The Effective Marketer

SEPTEMBER 29, 2010

A method of selling hot-dog on the street can be used to sell software, but I wouldn’t follow it by the letter. If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

EveryoneSocial

APRIL 26, 2021

Trending posts from employees. One cool feature I like with LinkedIn company pages is the ability to see trending posts from employees. Easily add Content and find trending content. EveryoneSocial employees do not even need a social media account to get connected, informed, and internally active. Reach every employee.

Linkedin 72

Linkedin Paid Search Agency Enterprise Management Work Management 72

Chris Koch

MARCH 26, 2010

One of the biggest challenges for B2B social media marketers isn’t creating content, it’s helping others create content. Marketing is the default head of social media management in most companies. Set up an RSS feed of key news sources and bloggers and forward the good stuff to your SMEs. Get ideas from customers.

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B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

SmartBug Media

MARCH 19, 2020

Listen to episodes about how to get views on your videos, video marketing trends, and how to get started in video marketing. Magnet Media. Magnet Media is a video production, optimization, and strategy agency. Magnet Media’s blog is a combination of written copy and actual video. Shakr is a DIY video creation software.

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Video Marketing Practices Top of Funnel Work Management 115

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

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The Effective Marketer

AUGUST 23, 2010

This entry was posted on Monday, August 23rd, 2010 at 8:30 am and is filed under Communication , Social Media. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Work Management 100

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Hubspot

JANUARY 3, 2011

But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options. 11 Key Blog Software Features for Businesses. Enables Subscriptions Via RSS and Email: Your blogging platform shouldn't limit subscriptions to RSS. Blog Functionality. Analytics Functionality.

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Business Blogging Marketing Management Software Features 28

The Effective Marketer

JANUARY 7, 2011

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning.

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The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. United States License.

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Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools.

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The Effective Marketer

OCTOBER 21, 2009

Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Software vendors like to boast when they are placed in a specific position on Gartner’s famous Magic Quadrant report. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Work Management 100

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Scoop.it

JULY 7, 2020

One of my favorite “start here” blog pages is the one from Orbit Media. Customer support team can use it to keep an eye on current industry trends around topics most important to your customers. Marketing software: content marketing, social media, project management, email marketing. Detailed segmentation: Tags.

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Curation Top of Funnel Organization Marketing Analytics Tools 89

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. You can follow any responses to this entry through the RSS 2.0 Our open rates average 30%. Is this good?

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Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

MARCH 24, 2011

Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You? You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 22, 2011

This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media. You can follow any responses to this entry through the RSS 2.0 Let us know! You can leave a response , or trackback from your own site. Like Be the first to like this post. United States License.

Planning 100

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The Effective Marketer

FEBRUARY 7, 2011

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! This entry was posted on Monday, February 7th, 2011 at 10:05 am and is filed under Online Marketing , Webinars. United States License.

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Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

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The Effective Marketer

NOVEMBER 16, 2009

I recently attended the Business of Software conference where I participated in a Pecha Kucha competition. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Work Management 100

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The Effective Marketer

JANUARY 13, 2011

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post. United States License.

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The Effective Marketer

SEPTEMBER 20, 2010

After being picked up by local media and sports commentators, fans raved about the new jersey. This entry was posted on Monday, September 20th, 2010 at 9:00 am and is filed under Communication , Marketing Strategy , Social Media. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

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