Convince & Convert

AUGUST 20, 2013

Over 80% of blogs stagnate with no traffic and few readers but, like Jillian’s birthday party, the problem often lies with how people are invited to participate. Sharing on social media. If you have a few hours to invest, here are 3 ways to transform your WordPress blog (or website) into a search-friendly traffic generator.

SEO 159

SEO Keywords RSS Adwords 159

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). The purpose of distributing a press release is to land coverage in media publications such as newspapers, radio, TV news bulletins, podcasts, or blogs. A press release can drive local foot traffic to your store.

Press 100

Press Distribution PR Public Relations 100

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

The Point

FEBRUARY 8, 2011

In addition to tips, ideas, and opinions from some of the brightest minds in social media, the report also includes links to more than 60 articles and blog posts about blogging strategy, tactics, and best practices for B2B Marketers. Provide options for RSS, Twitter, and email and place them prominently where the casual visitor can see them.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

B2B Marketing Savvy

AUGUST 25, 2009

If you like the read, please subscribe to my RSS feed. Resources, to be sure, are needed, but it’s not as cash-driven as traditional media. Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven. Traffic generator.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. The RSS feed is: [link].

Skype 118

Skype Social Media Communities Case Study 118

The Point

APRIL 21, 2010

Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. convert that search traffic to measurable sales leads.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

The Point

NOVEMBER 28, 2011

Use Google Alerts, social media, and your PR agency to help spot potential topics. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook. Then assign those categories to specific contributors, aligned by subject matter expertise. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Media kits. Newsletters. Interviews.

Public Relations 48

Public Relations Tips B2B RSS 48

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence? This makes no sense.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

MAY 26, 2010

Although brand awareness is certainly a measurement gauge for social media, its success should not only be measured by resulting brand awareness. Social media can offer some very accurate metrics for ROI. Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Online Marketing Institute

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. B2B: Business Media. Consumer Media. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. and the impact of those for our traffic.” MediaPRO Community. Careers Home.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

JULY 27, 2010

Instead, traffic here on Convince & Convert is actually UP since I went on vacation. RSS subscriptions are up. I couldn’t write Katie Van Domelan’s post about social media listening tools. Indra Gardiner covered social media law in a way that I cannot. You would be entirely wrong. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Hubspot

NOVEMBER 21, 2011

Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. Stop being sloppy, and make sure you're not making any of these 10 social media mistakes (+1 for good luck). 10 Sloppy Social Media Mistakes. 10 Sloppy Social Media Mistakes.

Social Media 28

Social Media Media RSS Click Rate 28

The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly. You can follow any responses to this entry through the RSS 2.0

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Convince & Convert

JUNE 17, 2010

Traffic to my blog. I once calculated time spent blogging vs. number of RSS subscribers. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Over the past 30 days, it was approximately 10%.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. Where it will go, no one knows…but I’ve heard from smarter people than me that content curation is the future (even present) of media.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

OCTOBER 5, 2010

In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. 7 Online Marketing Euphemisms to Help Sell Social Media. If you are reading this post, you are likely the former.

Paid Content 28

Paid Content Online Marketing RSS PPC 28

Online Marketing Institute

NOVEMBER 2, 2009

Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. What’s more, social media supports SEO and even branding activities. Virtually every b2b buying decision involves some level of research on the web. Ideally, do both.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Discover these answers and others here in more of the best posts from the past year on social media marketing and PR.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Hubspot

AUGUST 5, 2010

Data shows the more of these pages you have on your website, the more traffic, and inbound links and leads you're likely to attract. technologies and an Internet connection, you are the press and your own media outlet. The main components you need to set up an online newsroom on your website are a blog application and RSS Feed.

SEO 28

SEO Web 2.0 RSS Press 28

Hubspot

MARCH 20, 2012

I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. Blog RSS Feed. There's a very simple way to populate your LinkedIn company page with your business' content, and it's called your blog's RSS feed. Let's get a few low-hanging fruit features out of the way first. News Module.

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Hubspot

JULY 3, 2012

So you want to run a contest on social media, eh? Who knows -- it could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads ! Just take a look at how Dunkin' Donuts is doing it on their Timeline: Include CTAs to Drive Traffic to Your Website. Not sure where to start?

Social Media 28

Social Media Media Rules Landing Pages 28

Hubspot

SEPTEMBER 30, 2015

1) It helps drive traffic to your website. They know who you are, you're on their radar, and that doesn't help you get more traffic on top of what you're already getting. You could pay for traffic by buying an email list ( don't you dare! ), blasting them, and hoping some people open and click through on the emails.

Business 28

Business Work Management Lead Ranking Lead Scoring 28

Hubspot

NOVEMBER 9, 2011

Content marketers care too much about traffic. Don’t get me wrong, inbound marketers want to see those traffic numbers climb, and content marketing is one way to make that happen. But site traffic is just one measly metric. 5 Confessions of a Content Marketer. Content marketers can’t get butts in the seats.

Content Marketing 28

Content Marketing Viral Marketing Inbound Marketing Content 28

WebMarketCentral

AUGUST 5, 2008

Blogs are one of six broad types of social media. This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. Promote posts when you get coverage.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

SEPTEMBER 10, 2009

How can generate more targeted traffic to your blog? Blog Project: 30 Traffic Generation Tips by Daily Blog Tips Daniel Scocco invited 30 bloggers to provide a key traffic-building tip and posts the list here, including recommendations from Sridhar Katakam : " Keep track of blogs and leave comments on them.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JUNE 24, 2009

Everyone who writes a business blog ultimately wants the same thing—more traffic. All good ideas, though you'll need fairly substantial traffic to begin with for these techniques to be practical. But the payoff can be well worth it, in terms of new relationships, higher blog traffic and increased exposure for you and your blog.

RSS 20

RSS Best Practices Business Blogger 20

Hubspot

JUNE 7, 2010

The following is a guest blog post by Greg Digneo, founder of Cloud Marketing Labs , a marketing firm that helps business generate more sales leads using social media. When was the last time you had everything read in your RSS reader, or your inbox had 0 unread messages? You can follow him on Twitter and on his blog.

Paid Content 28

Paid Content Inbound Marketing Lead Ranking Lead Scoring 28

Hubspot

APRIL 26, 2012

1) Blog Traffic - We all want to know how many people are visiting our blog day-to-day or month-to-month. 2) Blog Subscribers - The number of people who are subscribing to your blog (via RSS or email) is an indicator of the value of your content. Is it because he has a larger social media following to promote his blog post to?

Lead Ranking 28

Lead Ranking Lead Scoring Click Rate Landing Pages 28

markempa

JUNE 7, 2005

« In defense of thought leadership | Main | Should blogs and RSS be a part of your lead generation strategy? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

WebMarketCentral

SEPTEMBER 8, 2008

How can you get the most out of your RSS feed(s)? Top 10 RSS Promotion Tips by SiteProNews Andy MacDonald , CEO of Swift Media UK , provides 10 tips for maximizing exposure to your RSS feeds, including registering with RSS feed directories, linking to your feed, and using auto-discovery. Aune del.icio.us

RSS 20

RSS Blogger Best Practices Business 20