SmartBug Media

JANUARY 18, 2023

However, in reality, PR is essential to facing these headwinds and successfully responding to any crisis that comes your way. PR strives to gain earned media exposure, often in the form of expert quotes and articles in relevant publications. How to Leverage PR During a Recession. What Is Public Relations?

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Sprout Social

MAY 31, 2023

At Sprout, our communications team employs generative AI to develop creative titles for press releases and media pitches. With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. That said, not using AI also presents risks of its own.

Marketing AI 123

Marketing AI PR Work Management Marketing Management 123

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Some of those media scars have been self-inflicted; others were caused by journalists who often play by their own set of rules. A misquote can sink a company’s stock price.

Media 147

Media PR Press Advertising Agencies 147

Contently

JULY 10, 2019

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. And there’s nothing wrong with this approach! Take Spotify, for example.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Webbiquity

MARCH 6, 2013

Has social media ruined public relations? Can PR keep up in this online social world? The notion that social media can have a larger impact than public relations is fairly new. The notion that social media can have a larger impact than public relations is fairly new. Is your business ready for this new PR battle?

PR 100

PR Social Media Media Public Relations 100

ClearVoice

AUGUST 13, 2020

All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. Many PR agencies were lightning fast to switch to new models of conducting their endless business, but not everything pans out.

PR 100

PR Paid Search Agency Advertising Agencies Budget Programs 100

Biznology

MAY 4, 2017

It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. Find out what they do right and what too many PR pros still do wrong. Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media.

PR 135

PR Practices B2B Blogger 135

SmartBug Media

MARCH 23, 2023

As a leading provider of digital marketing solutions, SmartBug Media has done it again! In the past 14 years, we've expanded our services beyond inbound marketing to include e-commerce marketing, content creation, SEO, PR, social media management, and more.

Hubspot 98

Hubspot Enterprise Management Work Management Advertising Agencies 98

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. Below we’ve broken down some of the best social media monitoring tools and how to pick one that makes sense. Thing is, those engagements are invaluable to your brand.

Social Media 125

Social Media Tools Campaigns Media 125

Webbiquity

MARCH 26, 2024

Who It’s For This book is a valuable guide for: Journalists PR professionals Marketers Bloggers Executives Speakers Non-fiction authors Basically, it will improve effectiveness for anyone whose job is to communicate to audiences, particularly anyone who writes for a living. But it’s not just about writing.

Newsletter 170

Newsletter Blogger PR Paper 170

Brandpoint

MARCH 14, 2024

In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. Discover how branded content can transform your PR and marketing initiatives and provide multiple benefits for your brand. Create branded content today! Why use branded content?

Branding 62

Branding Brand Identity PR Distribution 62

Convince & Convert

NOVEMBER 16, 2015

When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. Since start-ups are usually strapped for cash and time, they have to get scrappy with their PR initiatives and maximize everything they do to the nth degree. Here are some tips to do this.

PR 137

PR Marketing & Strategy Practices Business 137

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

ClickZ

FEBRUARY 6, 2024

‘Less Social Media, More SnapChat’ Launched on February 2, 2024, this was the title of Snapchat’s latest campaign aimed at distancing the platform from the traditional social media tag and presenting it as an antidote to the issues plaguing other social media platforms.

Social Media 52

Social Media Media Differentiation Validation 52

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. For these aspirations to come true, it starts with CEOs proactively asking for a social media scorecard to review on a regular basis.

Social Media 79

Social Media Media Customer Satisfaction Lead Scoring 79

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Since many (most?)

PR 100

PR Social Media Media Blogger 100

Brandpoint

JUNE 9, 2021

Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. But just as newspapers and the PR industry have changed over the last few decades, the MAT release has changed, too. Light branding is best.

Media 122

Media PR Paid Search Agency Distribution 122

Hubspot

APRIL 20, 2018

What is PR? Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. The positive, storytelling side of PR. Hang with me -- let’s break it down.

Public Relations 100

Public Relations PR Storytelling Press 100

KoMarketing Associates

SEPTEMBER 28, 2016

That content can then be shared on social media channels. What to Expect: The panel features Maggie Malek , Head of PR and Social, MMI Agency and Prashant Puri , Co-Founder, AdLift.com and myself. A few tools that will be covered in my presentation include BuzzSumo , SEMRush , and Answer the Public.

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

SmartBug Media

FEBRUARY 22, 2023

In large organizations, public relations (PR) and marketing often operate as separate functions. When coordinated correctly, integration of PR and marketing can lead a company to improve the bottom line, increasing efficiency and effectiveness. What all three of those elements have in common is media exposure.

Public Relations 98

Public Relations Planning PR Press 98

Webbiquity

NOVEMBER 9, 2021

Affiliate sales support independent media. That, along with PR contact information and your website URL. Presentations and Podcasts. Social Media Account Profiles (Especially LinkedIn). Media Quotes (Carefully). But broadly speaking, here are seven different places to use your UVP in some form.

Ideal Customer Profiles 351

Ideal Customer Profiles Branding Brand Identity Differentiation 351

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Done right, both social media engagement and influencer outreach are personal, person-to-person. every day. Drawing out the hands are hard!

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Champion Communications

APRIL 30, 2020

Due to mass cancellations and postponements, these events no longer present a viable marketing option for the immediate future. On the other hand, during this crisis, media consumption is soaring. Providing a unique perspective on a common business issue in an industry media outlet creates third-party endorsement, validation and trust.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation PR Demand 48

Webbiquity

MARCH 8, 2012

But my love of writing and storytelling eventually drew me into marketing and PR, where I could bring true customer stories to life and help people understand the transformative potential of technology. But consider incorporating the elements of classic fiction to add life to your PR and social business stories. Simultaneously.

Storytelling 100

Storytelling PR Social Media Media 100

Webbiquity

OCTOBER 14, 2014

How can you get and keep a roomful of people engaged with your presentation? 15 Presentation & Public Speaking Tips that Rock by Content Marketing Institute. Dino Dogan presents a video interview with speaker, writer and standup comic Brendan Fitzgibbons about how to be funny (rather than intense) when presenting.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner – intermediate.

Social Media 118

Social Media Training Course Resources 118

BenchmarkONE

AUGUST 15, 2019

You’re going along with daily operations as usual, and then someone makes a mistake, or there’s an unfortunate misunderstanding or miscommunication and all of the sudden you’re plunged into a PR crisis, no lifeboat in sight. . The longer you’re in business, the more it becomes apparent that no one is impervious to a PR nightmare.

PR 68

PR Paid Search Agency Companies Work Management 68

Navigate the Channel

DECEMBER 28, 2017

Integrate PR to understand multiple business goals. Few other tools are as effective as getting the word out about a company than PR. Whether it’s time for your company to recruit for new talent, market a new service or communicate the latest news to investors, PR is structured to do so efficiently. PR needs to specialize.

PR 70

PR Trends Public Relations Thought Leadership 70

Biznology

MARCH 2, 2016

I thought this was just something that happens with video, but I was actually at a museum exhibit recently that showed that video is just the latest example of emotionally-charged media. What this means is that we are living in a period where this new media of candid video is reaching emotions that the old media did not arouse.

PR 80

PR Public Relations Video Marketing Press 80

The Point

JULY 30, 2020

Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. But it doesn’t necessarily take all new content or a massive blog redesign (read: time and money) to have even the most PR-centric blog start generating real value. from your Blog ”.

Demand 221

Demand Lead Ranking Lead Scoring Marketing Budget 221

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. It can lead to faster response times, PR crisis prevention and identification of brand advocates.

Social Media 136

Social Media Branding Brand Identity Media 136

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool. I’m not saying we fire all PR people. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. retail brands must be present, helpful and authentic online. Let’s dive into how to ensure your brand is present when and where it matters most. They must provide real value in the right place at the right time.

Trust Marketing 106

Trust Marketing Loyalty Ad Building Planning 106

Marketing Craftmanship

MARCH 11, 2019

Nearly 5 years ago, I wrote a LinkedIn blog post ( The PR Industry’s Dirty Little Secret ) that called out PR practitioners who use their “close relationships” with journalists – along with the implication that those relationships will generate media coverage – to sell their services to prospective clients.

PR 100

PR Linkedin Media Contacts 100

Sprout Social

OCTOBER 18, 2018

Social media is officially part of the business environment. Giving your staff free reign over their social media presence puts your entire company at risk. Yet, while Pew Research Center suggests that 74% of adults are on social media, it also indicates that 73% of companies lack a social media policy.

Social Media 111

Social Media Media Guidelines PR 111