| | | Marketing Genius Blog | |  Media + PR | 8 articles |
| Page 1 of 1 | Previous | Next | MARKETING GENIUS BLOG MAY 25, 2010 Do I Really Need a Content Strategy? External web : website, social media, partner sites, email, webinars. Traditional : PR, print, events, outdoor, direct mail. With the current proliferation of social media, and web based tools–including your website, it’s impossible to even consider not having a content strategy. Tags: best practices content Ardath Albee content creation content development content plan content strategy Kristina Halvorson personas social media web If you want to make your life easier, yes. Content Touches Everything. Drives action. Builds loyalty. On time. One budget. ”. Tweet This! | MARKETING GENIUS BLOG JUNE 13, 2011 4 Rules for Being Your Own CMO/CIO In those days, that meant hire a PR firm and an ad agency and pump out press releases, print ads and glossy slicks for the sales guys. That’s the everyday reality for CMO’s today as technologies including marketing automation and social media engagement/measurement platforms often fall in the realm of the CMO. Branding Cloud Computing Email Marketing Genius.com Marketing Automation Metrics PR Sales 2.0 It’s amazing how a role can be redefined in just over a decade. Take the role of Chief Marketing Officer. Web analytics, email marketing, and content management). | | | | | |
| MARKETING GENIUS BLOG FEBRUARY 16, 2011 Will Facebook Messages Replace Email Marketing? Sharon Suetos over at the Social Media Examiner has a good piece describing the basics of Facebook messages here: [link]. But in the meantime, you should be actively pursuing a complete social media engagement strategy which that fully integrates into your marketing automation and email marketing system. Being able to track all your touch points in social media to and through your web site and into your lead management system are critical in order to justify the investent in social media. The short answer is, it’s too early to tell. But sign up for it, of course! | MARKETING GENIUS BLOG DECEMBER 17, 2012  World’s Greatest #SocialCRM @Lead_Rocket Goes Public #Beta LeadRocket makes it easier for you to grow your business network, track email & social conversations, realize measurable value from your social media investments, and actually monetize the social sales process through improved engagement. Social media, and particularly LinkedIn and Twitter, help transform the sales process into something more engaging and interactive. In the week. | MARKETING GENIUS BLOG JUNE 13, 2011 4 Rules for Being Your Own CMO/CIO In those days, that meant hire a PR firm and an ad agency and pump out press releases, print ads and glossy slicks for the sales guys. That’s the everyday reality for CMO’s today as technologies including marketing automation and social media engagement/measurement platforms often fall in the realm of the CMO. best practices Branding Cloud Computing demand generation Email Marketing Genius.com marketing Marketing Automation Metrics PR Sales 2.0It’s amazing how a role can be redefined in just over a decade. Take the role of Chief Marketing Officer. Sound familiar? | MARKETING GENIUS BLOG JANUARY 28, 2010 Reconnecting with the PR Customer A lot has changed in the world of PR. In November of 2009 Adam Singer posted these stats on the Online Marketing Blog which underscores the direction we are all heading: …a majority agree that knowledge of social networks (80%), blogging, podcasting and RSS (87%), and micro-blogging (72%) is either important or very important when it comes to PR and marketing hiring. But too often we think about how PR has changed from the PR and Marketing professional’s POV which I think limits how effective we can be. I’ve adapted to and now embraced social media. | | | | | | | |
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MARKETING GENIUS BLOG | FRIDAY, DECEMBER 4, 2009 The Relevance of Social Marketing
There was a lot of buzz around the event especially when it came to social media. While that’s no surprise, it was interesting to see the various takes on how to integrate, measure, and participate in it, but also how dominant the fundamental ideals of social media engagement have become, and how they are really changing the perspective of business to business marketers. In my opinion, aside from the obvious B2B lead generation, funneling, nurturing, and social media the main theme that really resonated with me throughout the entire show was “relevance.” More on that later. MORE >> -
MARKETING GENIUS BLOG | MONDAY, AUGUST 31, 2009 Pointers for the New World of Social Marketing
Last week I presented at the MDV -sponsored, and Horn Group- facilitated, Social Media Boot camp. So, suffice it to say she’s been around the social media world a long, long, long time and got it all going on. The first was the “participatory Web&# versus the “social Web&# or “social media&#. It rang true because I think the momentum around this social media stuff is all about the contributions of each member whether answering a LinkedIn question or contributing content to your Twitter stream. Lots of bright people attended. Deb Schultz. MORE >>
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