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Buzz Marketing for Technology
NOVEMBER 6, 2008
There is no doubt the speed of change in the media space is blinding. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Paul is an accomplished speaker and media spokesman.
Buzz Marketing for Technology
JANUARY 28, 2009
Listen to our podcast and advice on how to be more sincere in your marketing efforts. Link to Original Audio Source Signup for this Podcast Series About Romi Romi Mahajan, Chief Marketing Officer. To explore this topic further I interviewed Romi Mahajan who recently wrote a piece in Internet Evolution on this topic.
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Buzz Marketing for Technology
FEBRUARY 2, 2009
As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. He has founded and successfully sold 3 startups before BuzzGain.
Buzz Marketing for Technology
DECEMBER 2, 2008
After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget? The cost of the technology used for social media is rather low. So unlike traditional media – Print, TV and Radio - which can cost big money.
Buzz Marketing for Technology
MARCH 9, 2010
The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right.
Buzz Marketing for Technology
JUNE 15, 2010
But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Send this page to Print Friendly. Email this to a friend?
Buzz Marketing for Technology
FEBRUARY 25, 2009
But what is really interesting to me is the fact that beyond Tier 3 tactics (according to the chart) you start to see the social media tactics. Tags: social media Buying Cycle. It’s a little like social networking in the sense that – success breeds success! So try to map your tactics more to the buying cycle when you deploy them.
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