The Mx Group

MAY 9, 2018

In this era of over-stimulation, people can smell a marketing message a mile away. We B2B marketers know to lead with an authentic marketing message that, frankly, doesn’t sound like marketing. Your SMEs already speak the language your audience knows and uses every day … they don’t smell like marketing.

SME 67

SME Copywriting Paid Search Agency Advertising Agencies 67

SmartBug Media

MARCH 25, 2022

Last year, I found myself ready to pivot from several years as a freelance writer to a full-time copywriter role at a marketing agency. But with some simple planning, I was able to avoid the panic-inducing “searching for networks” in the upper right-hand corner of my screen. Subject matter expert (SME) client call. POD meeting.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies SME 98

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. This calls for a fundamental understanding of who you’re marketing to and what they find most engaging. What is Content Curation?

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

ClearVoice

FEBRUARY 19, 2021

If you spend any time in marketing or PR groups, it’s been impossible to avoid curiosity and chatter about a new app called Clubhouse. Third, are you more of a believer in open or closed social networks? socialmedia #marketing Click To Tweet. There’s no text component, including DMs. Clubhouse cons.

SME 80

SME Social Media Cross-Selling Work Management 80

The Marketing Blender

JULY 13, 2022

6 Examples of Really Effective B2B Marketing Growth Hacks. B2B marketing can be a challenge, which is why there is such a high demand for B2B marketing growth hacks. You’re often competing against well-funded rivals with large marketing budgets and large internal teams. What Is a Marketing Growth Hack?

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

Onalytica B2B

DECEMBER 7, 2017

The reason for this excitement is that we no longer deem it necessary to sell the benefits or lecture brands on why they should be doing influencer marketing. If all that is between you and influencer marketing is knowing where to begin, then read on. 1) Do you know who your relevant influencers are? Competitor advocates.

Planning 198

Planning Work Management SME Budget Programs 198

nDash

AUGUST 6, 2020

No matter what marketing services a client came to you for, you know that content is likely a priority for them. They want to generate organic search traffic and bring in visitors from social media. They outsourced marketing to you and agreed to a specific pricing structure. Research processes that include SME interviews.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Service 52

BOP Design

DECEMBER 26, 2018

Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company? You are the subject matter expert (SME) and the marketing team will look to you to provide all the necessary information for a quality piece of content.

SME 48

SME Content Copywriting Paper 48

Savanta

MAY 18, 2011

SMEs are a potentially significant opportunity for many B2B marketers then, but how best to open a conversation? This was puzzling me so I asked 450 buyers of B2B services within SMEs to imagine a prospective supplier wanted to engage with them. Their answers provide clear guidance on where best to target marketing resources.

SME 120

SME Advertising Channels Telemarketing Multi-Channel 120

DivvyHQ

JULY 23, 2020

Most content marketing programs are delivered via your owned media properties (ex: your blog), but LinkedIn provides a unique medium to demonstrate brand thought leadership and the expertise of your executives and staff. Check out this practical guide to get the most out of this unique social network.

Linkedin 79

Linkedin Thought Leadership Content Marketing Advertising Mediums 79

Convince & Convert

MAY 26, 2010

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. Stelzner on Vimeo.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Hinge Marketing

OCTOBER 1, 2015

Your marketing strategy has to cover a lot of territory—messaging, lead generation, content development, PR, social media, events, campaigns, and more. As a business consultant, speaking engagements are a natural and important part of your content marketing toolbox. Social media. White papers.

Marketing Management 48

Marketing Management Consulting Advertising Agencies Marketing Strategy 48

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!).

Social Media 100

Social Media Communities Wiki Work Management 100

Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. Call it P2P (Person-to-Person) marketing if you will.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Integrated B2B

OCTOBER 8, 2012

Leveraging subject matter experts in your B2B marketing and communication can be a highly valuable way to improve your company’s credibility and build industry thought leadership by sharing real insights and forward thinking knowledge straight from the source. With the advent of social media this has never been easier, but where do you begin?

Thought Leadership 40

Thought Leadership B2B Thought Leadership SME Peer-to-peer 40

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). For example, let’s say you’re the head of marketing for a small, but growing consumer packaged goods product in the health niche. That’s for you to decide!

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife?

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Hinge Marketing

NOVEMBER 3, 2021

One of the best ways to build your visibility and authority while developing a market for you as a product is through speaking engagements. So what makes speaking engagements the most effective marketing technique in any professional services marketing strategy ? Generate new content for prospects, clients, and media.

Work Management 130

Work Management Consulting Marketing Management Webinar Metrics 130

SmartBug Media

APRIL 12, 2019

Here are six of my go-to tips: Tip 1: Do an SME Interview. If you’re writing technical content and the blog topic stumps you, start by talking to a subject matter expert (SME) who knows your industry inside and out. Slowly but surely, you’ll become the SME! This is where your marketing team’s persona research will come in handy.

SME 80

SME Paper Content Copywriting 80

Bluetext

JULY 28, 2023

Content Marketing Another critical strategy in today’s PR toolkit is content marketing. Speaking Engagements Speaking engagements offer a fantastic platform for your organization’s leaders to showcase their expertise, share thought leadership and network with key stakeholders.

Paid Search Agency 26

Paid Search Agency SME Thought Leadership Companies 26

nDash

JULY 21, 2021

If your company is serious about content marketing, then you’ve likely looked at how hiring freelances can supercharge those efforts. The quickest way to receive referrals is by posting on your networks—like Facebook, LinkedIn, and Twitter. You’ll find this is especially true if companies have small marketing teams.

SME 52

SME Advertising Agencies Paid Search Agency Ideal Customer Profiles 52

Webbiquity

JULY 12, 2010

Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Just as these questions are critical to solid journalism, so they can be invaluable to social media strategy development. Yet developing such a strategy can be challenging; where does one start?

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Convince & Convert

SEPTEMBER 13, 2013

Michael Stelzner, SME and My Kids’ Adventures @mike_stelzner. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File.

SME 124

SME Social Media Skype Paid Search Agency 124

Buzz Marketing for Technology

JUNE 27, 2008

In fact, poorly designed elearning was an art form years before the first rapid elearning course came to market. In fact, they now train their subject matter experts (SME) to use the tools. The SME are highly skilled and work in a very fast-paced environment. Only the people who have access to the network can see the pages.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Content4Demand

FEBRUARY 11, 2020

If you haven’t already booked your spot at the 2020 B2B Marketing Exchange , some of these sessions just might persuade you to book some last-minute travel. There’s much more than gorgeous surroundings and luxurious amenities at the year’s best B2B marketing conference. to 11:15 a.m. to 9:30 a.m. to 9:10 a.m.

Marketing AI 97

Marketing AI Top of Funnel Content Marketing Planning 97

Hinge Marketing

SEPTEMBER 9, 2020

As commonly used in the professional services context, BD includes major elements of traditional marketing and sales functions, such as lead generation, nurturing, opportunity qualification, proposal preparation and closing. Every team needs a leader, and in this model that role falls to marketing or business development.

Business 127

Business Lead Ranking Enterprise Management Work Management 127

EveryoneSocial

MARCH 9, 2017

Furthermore, employees often have a larger sphere of influence on social media than the business page of a startup or SME. These indications can directly measure the effectiveness of your social media content strategy. Today, you can choose from several social media monitoring tools that can help track these mentions.

Peer-to-peer 81

Peer-to-peer SME Social Networks Social Media 81

Convince & Convert

MARCH 16, 2010

But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience. That got me thinking that perhaps social media types aren’t fully recognizing Twitter’s limitations? A new Pew Research study shows only 8% of U.S.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Hubspot

FEBRUARY 15, 2017

That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. The Ultimate Directory of Marketing Awards. 3) B2B Marketing Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Hubspot

MARCH 13, 2015

Social media is one of those marketing channels that can be very powerful or very boring. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results. Blogs on Social Media.

Social Media 28

Social Media Resources Social Marketing SME 28

EveryoneSocial

APRIL 23, 2020

As the Head of Customer Success, I wanted to share how our updated platform can help your company find success whether used for specific solutions like marketing , sales , communications , and recruiting , or you want to roll-out company wide like a few customers have done. EveryoneSocial 2.0 ” ( Trade Press Services ).

Peer-to-peer 52

Peer-to-peer Paid Search Agency Lead Scoring Lead Ranking 52

Content Standard

AUGUST 9, 2023

Generative AI is all the buzz, but what is it, and how can marketers harness its potential to create and scale relevant, personalized, and data-driven content experiences? It’s a powerful tool that, when applied correctly, can expand the reach and relevance of your content marketing through a wide range of use cases.

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89

Online Marketing Institute

NOVEMBER 2, 2010

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Judging Categories Previous winners How can we help you? Theyre missing out on a hugely powerful asset.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Referral Rock

OCTOBER 30, 2019

What makes a good marketer? But in my opinion, it comes down to two things — their strategy and digital marketing software stack. But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Today’s marketers are expected to be in a million places at once.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Webbiquity

NOVEMBER 26, 2013

Google Panda And SEO: Updated Tips For Online Marketers by MediaPost. SEO Best Practices – 5 Tips to Get You Noticed by Masterful Marketing. by leaderswest Digital Marketing Journal. The Myth of Content Marketing, the New SEO & Penguin 2. Contending that “Content marketing isn’t new.

Resources 100

Resources SEO Best Practices Burn Rate 100

Webbiquity

NOVEMBER 26, 2013

Google Panda And SEO: Updated Tips For Online Marketers by MediaPost. SEO Best Practices – 5 Tips to Get You Noticed by Masterful Marketing. by leaderswest Digital Marketing Journal. The Myth of Content Marketing, the New SEO & Penguin 2. Contending that “Content marketing isn’t new.

Resources 100

Resources SEO Best Practices Burn Rate 100