Your Sales Management Guru

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Prospecting: Fill your sales pipelines now!

Your Sales Management Guru

This, by the way, is far higher than response rates with e-mail and light years higher than social media. The Telephone Is the Most Powerful Sales Prospecting Tool. By Jeb Blount, author of Fanatical Prospecting. KEN: This blog post is from my friend Jeb Blount, his new book is a must read for your sales book club: Fanatical Prospecting. Add it to your sales library today! It gets better.

Trade Shows Can Work!-new idea!

Your Sales Management Guru

Instead, I leverage a different strategy (and help my clients with it): leveraging one of the hottest media tactics around: podcasting. Todd Schnick is a writer, media and content strategist, and business talk radio host and producer. Trade Shows Can Work-new idea ! The blog below is Todd’s.  I hope you enjoy!  Shame. Your efforts will fail. Really? Yes really. Simple. The benefits?

4 Measures to Find Out if Your Prospecting is Effective

Your Sales Management Guru

So, you start using social media and work on creating a following by sharing content. inviting a larger list, posting more ads on social media or co-branding the event with another company). 4 Measures To Find Out If Your Prospecting is Effective. By Sean Burke. CEO, KiteDesk. Finding prospects and nurturing them into leads is an integral part of any sales cycle. How many attended?

Pick up the DAMN PHONE!

Your Sales Management Guru

These maybe personal or professional points of contact and to the title of the book, Joanne makes the point to Pick up the DAMN PHONE to build these relationships and not hide behind email and social media. Pick up the DAMN PHONE! When I saw the title of this book, by Joanne Black, I knew I would like the book- while I was reading it I loved it! The next sections go on to discuss Buyer 2.0

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Guest Post: Managing Salespeople: Compensation Survey!

Your Sales Management Guru

She is a web content writer for Business.com Media, Inc. Guest Posts  for Your Sales Management Guru. Ken: We have two posts today, first How to Manage  Manipulative Sales Employees and a BONUS Sales Compensation Survey to help you plan. How to Manage Manipulative Sales Employees. Employees come in all shapes, sizes and backgrounds. There is rarely smooth sailing in sales. Plan Ahead.

Top 50 Sales & Marketing Influencers for 2012

Your Sales Management Guru

Assessment criteria included: Social media presence; quality, regularity and popularity of written work; active engagement with recognized resource sites; commitment to continually advance selling and marketing practices. Top Sales Magazine Names Consultant to Cisco and Microsoft Partner Programs a Top 50 Sales/Marketing Influencer.  **revised Posting. KNOXVILLE , Tenn., The magazine describes this elite group as “resources that can assist companies in becoming the best that they can possibly be.” Full details appear in this month’s downloadable Top Sales magazine.

Top 50 Sales & Marketing Influencers for 2012

Your Sales Management Guru

Assessment criteria included: Social media presence; quality, regularity and popularity of written work; active engagement with recognized resource sites; commitment to continually advance selling and marketing practices. Top Sales Magazine Names Consultant to Cisco and Microsoft Partner Programs a Top 50 Sales/Marketing Influencer. this is a press release we just sent out). KNOXVILLE , Tenn., The magazine describes this elite group as “resources that can assist companies in becoming the best that they can possibly be.” About Ken Thoreson. Ken Thoreson, Acumen Management Group, Ltd.

Make 2012 Your Best Year EVER!

Your Sales Management Guru

Join a panel industry experts for a fast paced webinar where you will learn 50 great ideas on the following topics: • How to build a high performance sales team. • How to create long term profitable client relationships. • How to leverage the power of social media networks. • How to align your entire organizations sales and marketing initiatives with your customers’ needs. • How to set focus your business on success and profit. Make 2012 Your Best Year EVER! Is the market going to be better for your products/services in 2012? Ken@AcumenMgmt.com. Blog:  www.YourSalesManagementGuru.com.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

smart’ television -- cable vs. streaming media like Netflix or. on other data sets like their social media profiles. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. and value. post-production.

Sales and Social Media-3 Keys

Your Sales Management Guru

Three Key Social Media Tactics for Sales. This week I thought I would share with my readers a “guest blog” from Tom Pick on Sales and Social Media…I have known Tom for a few years and he is top SEO and Social Media consultant… read and enjoy… Although marketing departments tend to be the heaviest users of social media for business, sales groups aren’t far behind. There are myriad ways to incorporate social media into sales cycles, limited only by creativity. Stay current on what your company is doing with social media. Use LinkedIn.

Sales Leadership, Marketing and Social Media

Your Sales Management Guru

Sales Leadership, Marketing  and Social Media . Using social media?  Webbiquity: 1) The fusion of SEO, search marketing, social media, reputation management, content marketing and interactive PR. 2) Being omnipresent on the web for the search phrase that uniquely describes you or your organization. 3) The place to find help with all of this. Welcome to Webbiquity, a b2b marketing and social media blog. have found two quality sites that I would recommend you review on an ongoing basis-as I do- to keep current. Help Surface Content that Might Not be Found –. link].

CRM: 15 Years Later, now a friend

Your Sales Management Guru

We didn’t even hit on social media, which is a huge trend that some predict will have an even bigger impact on the enterprise than the cloud. SFA/CRM 15 Years Later: Now It’s Every Rep’s Best Friend. This week, I thought you might like to read someone else’s article and my comments regarding the article. My comments are first. As a Sales Leadership consultant, I think the article below hit on many valid points; the Cloud and CRM usability are key elements in the acceptance of CRM, as is the price/cost issue, especially for the SMB market. by Lauren Carlson. www.twitter.com/crmadvice  .

Recruiting High Performance Sales Teams

Your Sales Management Guru

Use social media to evaluate your sales candidates.  . What’s the number one challenge of sales management?  Recruiting and hiring top talent. Where organizations have focused on quality hiring sales and revenue problems don’t exist, customer satisfaction levels are high and morale/culture is terrific.   While most sales organizations focus on creating a sales process to increase sales performance, they yet fail to develop a recruiting and interviewing process that attracts ensures they Hire the Best, Not the Best Available.  How to create  a sales candidate funnel.

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.

Creativity… a Sales Thing!

Your Sales Management Guru

See our Press Release below: Acumen Management Group President Cited by Two Leading Sales Industry’s Online Organizations for Social Media Savvy and Blog Excellence.  . June XX, 2010— Ken Thoreson , Acumen Management Group president, has been cited by two of the sales industry’s leading online sales organizations for his social media savvy and blog excellence— InsideView’s IV50 list and BuyerZone’s All About Leads 20 Top Blogs. His collective social media involvement and leadership is helping usher in a new era of sales that meshes with the customer 2.0 The good news?

Changes in Sales & Sales Mgmt? What do you think?

Your Sales Management Guru

Change is always good word when attempting to gain interest in any subject and last week I was reading a LinkedIn discussion group that was discussing how social media has changed selling and sales management. There is no question social media has allowed salespeople greater insights into their prospects backgrounds and potential leveraged relationships, but the execution of that knowledge is still the important aspect of selling. While I may sound old school,   last week the SalesManagementGuru was recognized as one of Top 50 Sales Social Media  experts:  Here’s the  quote: .

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. But this is not just another social media book.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. 70% of the U.S.

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Evangelizing a Content Marketing Program

brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. could be Hollywood, could be Bollywood, could be the traditional media. The hotel giant.

How your personality aligns with social media content types

grow - Practical Marketing Solutions

The social media content form I love best is blogging. The post How your personality aligns with social media content types appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark W. Schaefer. However I do think there is something to this idea. To truly stand out in 10-second content chunks, you have to be part news anchor, part comedian. What do you think?

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” ” Building social media connections that work. By Mark Schaefer. It doesn’t. ” It’s like a handshake. Don’t believe me?

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Ignoring social media return on investment. ssets (free). Like-baiting.

Five Top-Rated Social Media Management Tools for 2016 [Infographic]

Webbiquity

What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance.

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Content Strategy for Marketing

pushing products through mass media has been upended, as consumers, empowered by information, are demanding. SOCIAL MEDIA, EMAIL, AND OTHER TRENDS. your reputation, earned media, sales or sales leads, and. In other words, we make your content work well for search engines, mobile devices, social media, and your content management or marketing. Content. Strategy for.

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Is deleting it the way to go? But still. Yikes!

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? Social Media Marketing Guides.

Why it takes so long to achieve social media success

grow - Practical Marketing Solutions

If you’re impatient, social media is probably the wrong marketing channel for you. This is data from the recent research released by  Social Media Examiner. Let’s take a close look at what we can learn from the feedback provided by these active social media marketers. Social media success takes time. But social media connections are weak relational links.

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. By Mark W. Schaefer. And then, it got crowded.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. traditional media publishers, writing great articles or filming. little.

Are you ready for the mega-shift from social media to private media?

grow - Practical Marketing Solutions

Social media won’t go away (Facebook isn’t dead!), but it may become less important to certain groups as this trend toward more intimate conversation rises. The world is transitioning from public social media to private media. The rise of private media. Conversational moments — Today a brand goal on social media is mass relevance. 98 percent.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media. Check out this post.

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12 Brilliant Ways To Save Time on Social Media

Act-On

How much time do you spend on social media every week? To give you an idea of what’s about normal for social media management time, consider the chart below. It’s from Social Media Examiner’s 2015 Social Media Marketing Industry Report. To help you free up some time, we researched how other marketers save time on social media. An hour? Four hours? Forty?

The first step in social media marketing is not social media

grow - Practical Marketing Solutions

“I’m kind of overwhelmed,” he wrote me, “I’m trying to get a social media program going and I really don’t know where to start.” Shouldn’t I dive into social media for them? Sometimes the first step in social media marketing … is NOT social media! Social media marketing doesn’t start with social media.

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers.

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. The problem is that while a whopping number of businesses have a social media team, the majority of them don’t know how to measure their efforts.