Your Sales Management Guru

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Prospecting: Fill your sales pipelines now!

Your Sales Management Guru

This, by the way, is far higher than response rates with e-mail and light years higher than social media. The Telephone Is the Most Powerful Sales Prospecting Tool. By Jeb Blount, author of Fanatical Prospecting. KEN: This blog post is from my friend Jeb Blount, his new book is a must read for your sales book club: Fanatical Prospecting. Add it to your sales library today! It gets better.

Trade Shows Can Work!-new idea!

Your Sales Management Guru

Instead, I leverage a different strategy (and help my clients with it): leveraging one of the hottest media tactics around: podcasting. Todd Schnick is a writer, media and content strategist, and business talk radio host and producer. Trade Shows Can Work-new idea ! The blog below is Todd’s.  I hope you enjoy!  Shame. Your efforts will fail. Really? Yes really. Simple. The benefits?

4 Measures to Find Out if Your Prospecting is Effective

Your Sales Management Guru

So, you start using social media and work on creating a following by sharing content. inviting a larger list, posting more ads on social media or co-branding the event with another company). 4 Measures To Find Out If Your Prospecting is Effective. By Sean Burke. CEO, KiteDesk. Finding prospects and nurturing them into leads is an integral part of any sales cycle. How many attended?

Pick up the DAMN PHONE!

Your Sales Management Guru

These maybe personal or professional points of contact and to the title of the book, Joanne makes the point to Pick up the DAMN PHONE to build these relationships and not hide behind email and social media. Pick up the DAMN PHONE! When I saw the title of this book, by Joanne Black, I knew I would like the book- while I was reading it I loved it! The next sections go on to discuss Buyer 2.0

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Top 50 Sales & Marketing Influencers for 2012

Your Sales Management Guru

Assessment criteria included: Social media presence; quality, regularity and popularity of written work; active engagement with recognized resource sites; commitment to continually advance selling and marketing practices. Top Sales Magazine Names Consultant to Cisco and Microsoft Partner Programs a Top 50 Sales/Marketing Influencer.  **revised Posting. KNOXVILLE , Tenn., The magazine describes this elite group as “resources that can assist companies in becoming the best that they can possibly be.” Full details appear in this month’s downloadable Top Sales magazine.

Top 50 Sales & Marketing Influencers for 2012

Your Sales Management Guru

Assessment criteria included: Social media presence; quality, regularity and popularity of written work; active engagement with recognized resource sites; commitment to continually advance selling and marketing practices. Top Sales Magazine Names Consultant to Cisco and Microsoft Partner Programs a Top 50 Sales/Marketing Influencer. this is a press release we just sent out). KNOXVILLE , Tenn., The magazine describes this elite group as “resources that can assist companies in becoming the best that they can possibly be.” About Ken Thoreson. Ken Thoreson, Acumen Management Group, Ltd.

Make 2012 Your Best Year EVER!

Your Sales Management Guru

Join a panel industry experts for a fast paced webinar where you will learn 50 great ideas on the following topics: • How to build a high performance sales team. • How to create long term profitable client relationships. • How to leverage the power of social media networks. • How to align your entire organizations sales and marketing initiatives with your customers’ needs. • How to set focus your business on success and profit. Make 2012 Your Best Year EVER! Is the market going to be better for your products/services in 2012? Ken@AcumenMgmt.com. Blog:  www.YourSalesManagementGuru.com.

Sales Leadership, Marketing and Social Media

Your Sales Management Guru

Sales Leadership, Marketing  and Social Media . Using social media?  Webbiquity: 1) The fusion of SEO, search marketing, social media, reputation management, content marketing and interactive PR. 2) Being omnipresent on the web for the search phrase that uniquely describes you or your organization. 3) The place to find help with all of this. Welcome to Webbiquity, a b2b marketing and social media blog. have found two quality sites that I would recommend you review on an ongoing basis-as I do- to keep current. Help Surface Content that Might Not be Found –. link].

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

CRM: 15 Years Later, now a friend

Your Sales Management Guru

We didn’t even hit on social media, which is a huge trend that some predict will have an even bigger impact on the enterprise than the cloud. SFA/CRM 15 Years Later: Now It’s Every Rep’s Best Friend. This week, I thought you might like to read someone else’s article and my comments regarding the article. My comments are first. As a Sales Leadership consultant, I think the article below hit on many valid points; the Cloud and CRM usability are key elements in the acceptance of CRM, as is the price/cost issue, especially for the SMB market. by Lauren Carlson. www.twitter.com/crmadvice  .

Recruiting High Performance Sales Teams

Your Sales Management Guru

Use social media to evaluate your sales candidates.  . What’s the number one challenge of sales management?  Recruiting and hiring top talent. Where organizations have focused on quality hiring sales and revenue problems don’t exist, customer satisfaction levels are high and morale/culture is terrific.   While most sales organizations focus on creating a sales process to increase sales performance, they yet fail to develop a recruiting and interviewing process that attracts ensures they Hire the Best, Not the Best Available.  How to create  a sales candidate funnel.

Sales and Social Media-3 Keys

Your Sales Management Guru

Three Key Social Media Tactics for Sales. This week I thought I would share with my readers a “guest blog” from Tom Pick on Sales and Social Media…I have known Tom for a few years and he is top SEO and Social Media consultant… read and enjoy… Although marketing departments tend to be the heaviest users of social media for business, sales groups aren’t far behind. There are myriad ways to incorporate social media into sales cycles, limited only by creativity. Stay current on what your company is doing with social media. Use LinkedIn.

Creativity… a Sales Thing!

Your Sales Management Guru

See our Press Release below: Acumen Management Group President Cited by Two Leading Sales Industry’s Online Organizations for Social Media Savvy and Blog Excellence.  . June XX, 2010— Ken Thoreson , Acumen Management Group president, has been cited by two of the sales industry’s leading online sales organizations for his social media savvy and blog excellence— InsideView’s IV50 list and BuyerZone’s All About Leads 20 Top Blogs. His collective social media involvement and leadership is helping usher in a new era of sales that meshes with the customer 2.0 The good news?

Changes in Sales & Sales Mgmt? What do you think?

Your Sales Management Guru

Change is always good word when attempting to gain interest in any subject and last week I was reading a LinkedIn discussion group that was discussing how social media has changed selling and sales management. There is no question social media has allowed salespeople greater insights into their prospects backgrounds and potential leveraged relationships, but the execution of that knowledge is still the important aspect of selling. While I may sound old school,   last week the SalesManagementGuru was recognized as one of Top 50 Sales Social Media  experts:  Here’s the  quote: .

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media. Guest post by Josh Wardini. It is. You’re Hired.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. 70% of the U.S.

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How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure social media profitability.

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4 Ways to really engage your customers on social media

Biznology

Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Contests on social media are a dime a dozen today, so do something atypical to make your brand stand out. If your business supports a cause, it’s even easier to craft a campaign and share the details about it via your social media pages.

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? Social Media Marketing Guides.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Ignoring social media return on investment. ssets (free). Like-baiting.

Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

For social media marketers, spring-cleaning takes on an entirely new meaning. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. Here is a guide to social media spring-cleaning, including tips and tricks to better organize your accounts. Reevaluate Your Social Media Goals. Enjoy!

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. The problem is that while a whopping number of businesses have a social media team, the majority of them don’t know how to measure their efforts.

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5 Ways User-Generated Content Amplifies Your Social Media Strategy

B2B Marketing Insider

Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. And with social media, content emerges. The post 5 Ways User-Generated Content Amplifies Your Social Media Strategy appeared first on Marketing Insider Group. Social Media Social Media CampaignsConsumers are sharing […].

What is Social Media Marketing?

Biznology

Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? The onus is on me because I am the expert in communications.

Email marketing versus social media – once more

Conversionation

If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Email marketing Integrated marketing Social media marketing content marketing Email Delivered Social Media Today social versus email

36 Sensational Social Media Stats and Facts

Webbiquity

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics.

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30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

KoMarketing Associates

While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. More importantly, as detailed in my presentation for Supply Chain Management teams this past October, social media is an increasingly important tool for defining marketing ROI. Social Media Strategy and Budgeting. source ). source ).

6 Tools for Automating B2B Social Media Marketing

KoMarketing Associates

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company. The author has just used them in the past.

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Social media strategy leaders: Hester Tinti-Kane

Biznology

So far, I have done one interview in the Leaders in Social Media Strategies series. How has your education and workplace learning brought you to where you are now, a leader in social media strategy? My professional background and life passions all track back to the field of communication, where social media sits. Yes, I am going to interview myself! Should be interesting.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 Lead generation is still a challenge. eMarketer ). 2.

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media. Check out this post.

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Five Top-Rated Social Media Management Tools for 2016 [Infographic]

Webbiquity

What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance.

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Social media marketing isn’t a popularity contest

Biznology

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less. Advertising the same way to all of your social media followers is akin to the pray and spray techniques of the past. Like this post?

Social Media Tweetable Facts

PWB Marketing Blog

Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange. Twitter devours 12x more.

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. But this is not just another social media book.

Social Media is Complicated [Infographic]

Puzzle Marketer

As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.” So what does this mean to companies and marketers who want to break into the social media space and start utilizing this industry without getting overwhelmed?

Social media strategy leaders: Tory Starr

Biznology

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Tory Starr has been involved in media of all sorts for most of her adult life, including working on an Academy Award-winning documentary. ROLE OF SOCIAL MEDIA. IMPACT OF SOCIAL MEDIA.

10 Social media metrics every marketer needs to know

Biznology

Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored? 92% of marketers say social media is important to their business ( Social Media Examiner ). Thanks to all our sponsors!