PWB Marketing Blog

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Does Your Content Have Superpowers?

PWB Marketing Blog

A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. In order to succeed, your content marketing needs superpowers. Powerful Stickiness.

Social Media Tweetable Facts

PWB Marketing Blog

Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange. Twitter devours 12x more.

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. We wanted a variety of different sources – not just from digital marketing agencies with a vested interest in promoting social media.

B2B Social Media On The Rise [Infographic]

PWB Marketing Blog

Are you one of the 86% of B2B companies using social media? B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic. And remember, social media isn’t the ownership of the marketing department. Is your company using social media?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

LinkedIn Changes for Your Company Page

PWB Marketing Blog

Do you need help managing your social media profile? I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. Ultimately though, I think it is more likely to be about the almighty dollar. Running out of time to post updates? LinkedIn

Social Media Image Size Guide [INFOGRAPHIC]

PWB Marketing Blog

I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide. The size of social media images changes from time to time, so having the most current data available is paramount. Having trouble managing your social media? Perhaps a social media audit is necessary.

Three Dangerous B2B Social Media Mistakes

PWB Marketing Blog

Social media is more effective when you’re not making mistakes. The worst case scenario is you get fired for making a social media mistake. Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). The lack of competency in three areas is preventing companies from truly getting the most from their social media programs.

Is Your Business Ready for a Google+ Page?

PWB Marketing Blog

After all it has the equal potential to spin-out into the next big thing in social media, or the potential to tank into the depths of past failed attempts – think Google Buzz. B2B Marketing B2B Social Media MediaWhen Google+ Pages for businesses was launched last week, I began to reason through and consider if it was a good or bad thing. They look really great.

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.

Top Ten Reasons You Know You’re a Social Media Expert [Humor]

PWB Marketing Blog

How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare. Have you noticed anything you do that is a tell-tale sign of social media addiction – er, expertise? B2B Social Media Facebook Media Twitter

Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Are your B2B social media efforts failing? We know the biggest reasons B2B social media efforts fail and what to do about it. What to do about it:  Develop a social media strategy that aligns with buyer personas and their buying process. Remember, Facebook, Twitter, and YouTube are tools, not a social media strategy. Do Social Media B2B the Right Way.

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. Eleven Different Ways to Integrate B2B Social Media. This includes having your company’s social media links included in every employee’s email signature line. Now you’re taking advantage of social media’s viral effect.

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Social media has reached prime time. Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. We rounded up three stats that prove B2B social media is not only here, it’s set to explode.

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Evangelizing a Content Marketing Program

brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. could be Hollywood, could be Bollywood, could be the traditional media. The hotel giant.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Is social media the new “company newsletter”? B2B Internet Marketing B2B Marketing B2B Social Media Facebook Media TwitterAnd has the added benefit of instant conversation.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Is social media the new “company newsletter”? B2B Internet Marketing B2B Marketing B2B Social Media Facebook Media TwitterAnd has the added benefit of instant conversation.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. The study found that  social media activity is correlated with higher Google rankings. Social media activity influences Google rankings.

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Recent Research Reveals Best Time to Post on Social Media

PWB Marketing Blog

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. traditional media publishers, writing great articles or filming. little.

Social Media Size Guide 2016

PWB Marketing Blog

To help our social media clients, we created this handy infographic. If you need help with social media management or social media listening, PWB is here to help. social media social media imagesPrint it out and hang it up somewhere handy. Contact us at 734-995-5000 or at dialogue@pwb.com.

11 Twitter Tips for Building Business Relationships

PWB Marketing Blog

Social media is, after all, about sharing and being social. B2B Internet Marketing B2B Social Media Facebook Media TwitterMore and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. Twitter has unwritten rules of engagement. Know the norms on Twitter.

Five FREE B2B Social Media White Papers

PWB Marketing Blog

This has been a pivotal year in the world of B2B social media. Because of that, we thought we’d round up five of the best B2B social media white papers from industry thought leaders. Case studies from successful B2B Facebook pages. . 3. “ 5 Easy Ways to Apply Social Media Strategies to B2B Display Advertising” by Bizo. Neat ways to integrate paid search and social media. . 5.

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. B2B Social Media Content Marketing Demand Generation Facebook MediaFrustrated. Let us know in the comments below.

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers.

What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

B2B Marketing Social Media Facebook Twitter VideoIt’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. Google+ is outpacing Facebook and Twitter by leaps and bounds. To put that number in perspective, it took Twitter and Facebook nearly three years to reach 20 million users. Will all the hype live up to expectation?

Image Sizes for Social Media Branding [Infographic]

PWB Marketing Blog

“Upgrades” or changes often mean the creative needs to be edited when branding a social media site like YouTube. What I discovered though is that as part of the process, you are “encouraged” to edit your Google+ page.For my personal reference, that is why I had one of our art directors create a new Social Media branding Infographic. Again. One word of caution.

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LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

Social media is all about being social, right? Some photos are best left out social media profiles, and some photos should never be used as an avatar. B2B Social Media Branding Blogging Facebook Media PWBLinkedIn profile photos: How do they reflect on your company? However, as in many instances in life, there is a time and place for everything. There sure is! You should.

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

Social media is all about being social, right? Some photos are best left out social media profiles, and some photos should never be used as an avatar. B2B Social Media Branding Blogging Facebook Media PWBLinkedIn profile photos: How do they reflect on your company? However, as in many instances in life, there is a time and place for everything. There sure is! You should.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Like Looking at Montana through a Keyhole

PWB Marketing Blog

One WordPress theme we’ve explored even builds an your entire site feeding from your social media streams. Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole? Last year mobile devices finally outsold more traditional computers. So, in light of that, how’s your web site? Does everything work? Is it readable? And more.

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Quick Tip: Change Your “Voice” When Posting on Facebook

PWB Marketing Blog

No I wasn’t supposed to be working, but really as a social media person, it’s a challenge to ignore the phone ringing, text messages or when I see something on Facebook. B2B Marketing B2B Social Media Facebook MediaHow many Facebook Pages do you manage? Last week when I was on vacation with the family I saw the little icon at the top of the page. “Voice.”

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Companies like INXPO have platforms to power virtual trade shows for organizations large and small such as Forbes, Hilton, United Business Media, and TechTarget. Breathe new life into old content by reimagining it in different forms and presenting it to buyers (via social media and other channels) at the right stage of the buying cycle for maximum impact. Do not pitch your products.

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Don’t “Blow” It – Plan Ahead on Marketing Campaigns

PWB Marketing Blog

While I was checking out, I noticed this flier: Being into social media, I thought it was an interesting idea. Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. That is why I decided to hop over to Running Fit today at lunch. know I abhor them.

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Content Marketing Playbook: Strategy and Roadmap

rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial. The media landscape is crowded and. digitally native media companies. publisher.”

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

We have calls-to-action to subscribe to our blog, download our whitepapers, and sign up for our e-newsletter. 5.     Integrate Social Media. Integration means more than putting your social media logos on every page. B2B Internet Marketing Web Design B2B Social Media Facebook Google Analytics Media SEO TwitterDon’t make a mess out of it. Take a deep breath and relax.