For instance, I’ve seen several (way more than several, actually…) social media campaigns focused on “generating likes” This is not to denigrate likes, but they are not a metric unto themselves. Social Media Web AnalyticsIt’s really tempting to treat any measurable thing as a metric. How do those likes become the actions that matter? It is only measuring them in conjunction with other metrics that they begin to tell a story. As my “likes alone don’t matter” example I’d like to offer this shining example: Read it and weep. MORE >>

Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. Before making a purchase decision for a marketing automation platform, buyers should know the basics of email deliverability, as it will have a direct impact on the success or failure of their marketing programs and ROI. IP Segmentation and IP management by your vendor are the most important factor in email deliverability. MORE >>

Marketing Social Media Thought Leadership Customer Acquisition Hiten Shah Lead Management Marketing Automation SMB Lead Nurturing Best PracticesEntrepreneur Hiten Shah, co-founder of KISSmetrics, knows what it takes to launch and grow a successful B2B high tech startup. As part of the “5 from 5″ video series, Hiten shared what is the most important lesson he’s learned as an entrepreneur: “Don’t smoke your own crack – or so to speak.&#. In order to grow [.]. MORE >>

This is a guest p ost by Russell Sparkman, CEO of  FusionSpark Media, Inc., and Founder/Director of the  Langley Center for New Media. The truth is that, in this day and age of social media, there are no short cuts. The Content Marketing Cycle, ©Fusionspark Media, Inc. Analysis and insight comes from everything from customer surveys to listening to how your product, service or cause is discussed in social media channels. You have a multitude of options,  from eMail outreach and mobile apps, to sharing throughout the Social Media space. question. MORE >>

Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie buzz words March 26th, 2010 by Tom Elrod I’ve been asked a lot lately to talk about our solution platform and technology used here at LoopFuse, so figured it would be worth a blog… To start, LoopFuse OneView is an on-demand marketing automation software solution. In a nutshell, this means it is software hosted by a vendor on the internet that can be run using a web browser without having to install any software, so is ready for use immediately. Lately the term “Cloud” has replaced SaaS as the new buzz word. to be exact). MORE >>