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2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

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Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this. The stat, (see chart below) which comes courtesy of comScore is yet another example of mobile finally delivering on the promise of keeping customers connected to the brand - anytime, anyplace. Elevated Expectations. Testing 1, 2, 3.

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Account Based Marketing and its Growing Interest Among B2B CMOs

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Newman believes that in order for account-based marketing to be truly successful, it’s vitally import to support the entire B2B buyers’ journey from acquisition and prospecting to closing new business while enabling B2B marketers to optimize targeting on paid media, more effectively engage target prospects and simplify data management and integration. Not all that impressive.

How Data Will Change Marketing in 2017

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Data will deliver more tailored recommendations related to each customer or segment that will enable more personalized content and interaction across social media and other channels. With such a high volume of data available, it comes as no surprise that the information it holds will change how we approach marketing in 2017 and beyond. Enhanced Content Relevance. Data-Driven Marketing

100 Things You Are Doing Wrong on Social Media

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You are not thinking of your blog as the hub of your social media efforts. You are not making your social media channels easy to find on your website. You are not including your social media channels in all prospect and customer communication touchpoints. You are tweeting press releases. You are not following ANYONE back on Twitter. You are not tweeting often enough.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. media, alignment with sales, collaboration, metrics and more, from 25 top influencers. B2B Marketing.

Still Wondering How to Get Started in Social Media in 2016?

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It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who could use a good refresher on how to use it well. Social media has gone from a check the boxes exercise to a critical component that is fully integrated into marketing campaigns and other business activities. Social Marketing

6 Social Media Publishing Best Practices

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It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. "It is 2016 and we are still talking about social media marketing. the social media platforms that work best for you and your brand. Metrics and social media can be complicated.

7 Engaging CMO Interviews From 2016

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You make the best media plan you can come up with.” As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. Below are 7 CMO interviews from 2016. Well, sort of. JetBlue’s Biggest Challenge Is to Keep Being Cool. Marty St.

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5 Tips For Improving Your Social Media ROI

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by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. Unfortunately the fact is that not everything related to social media is quantifiable. Align again!

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. media, alignment with sales, collaboration, metrics and more, from 25 top influencers. B2B Marketing.

Best Practices For Social Media Publishing

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Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing. Here are some best practices and things to remember when it comes to social media publishing. Metrics and social media can be complicated. Forget them.

Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

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“A data management platform (DMP) combines online and offline data from first-party proprietary systems, and second-party and third-party audiences to provide marketers with a central platform that stores and helps provide insight regarding audience and campaign data that is used for optimizing campaigns and media spend across channels.” Who are you really marketing to?

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

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80% of social media engagement happens on mobile ( comScore ). A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem. Mobile is the only game in town for rich-push and SMS. The chief reason for this is simple: outdated thinking. Social value.

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How 4 Brands Are Revolutionizing the Customer Experience

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And the company has done a phenomenal job of using social media to capitalize on the resurging popularity of Duck Boots among high school and college-age kids. As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good. It will either result in a sale or increased brand loyalty. Ideally, it does both.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. media, alignment with sales, collaboration, metrics and more, from 25 top influencers. B2B Marketing.

Does Paid Social Media Work?

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It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner. Social Marketing

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Accelerate Conversions with Clean Data and Relevant Content

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Mobile digital media time in the US is now significantly higher at 51% compared to desktop's 42%. B2B organizations are rethinking established processes to increase collaboration between marketing, sales, and other customer facing departments to create a more consistent, targeted customer experience. Let’s take a look at what these new features can do. Product News

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

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The reason why this approach seems to work so well is because consumers actually use multiple channels when they go through the purchase process, including search engines, brand websites, and customer reviews as well as social media, blog posts, and mobile channels. However, they also want you to talk to them on other channels, including digital and traditional channels.

How Social Media Can Impact Corporate Culture

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This go round it's Social Media. The key to improving your company culture with social media marketing. Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement. Marketers are often pegged with questions related to the future of social media such as: Is Facebook still relevant? Read the full story on Media Post. Friday Five time.

Using Link Targeting for Improved Inbox Personalization

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So far, the email world has survived being labeled as dead, the emergence of social media, the development of collaborative business tools like Slack, and continues to evolve as the marketing channel of choice for consumers all over the globe. For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses. None Of This Matters If.

Let’s Celebrate the 2017 Markie Awards Finalists!

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DLT - Using their ABM framework, DLT was able to increase quote requests year over year by 40% and decrease their cost per impression on account-based advertising by more than 50% over their traditional media campaigns in print, radio and bus ads. For finalists in this category, Social Media is more than just a buzz word. This is an exciting time for our customers and our employees.

The Power of Instagram in Email Marketing

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Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Email marketers began cross-channel marketing with social media icons to decrease the amount of content upkeep. Almost overnight, graphical social media icons became the standard for integrating social media into email consistently.

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To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This

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Through integrations with media providers, marketers can deliver paid media, search, social and display advertising to those customers that’s more aligned with the emails sent to those customers. Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life. Connect Identities Across Disparate Marketing Channels.

5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

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While it’s not always easy to pinpoint these positions, marketers turning to alternative media like interactive content are gleaming advanced insight into their buyer’s specific needs. Consider these two points: 67% of the buyer’s journey is now digital. Today’s buyer can be up to 90% of the way through their journey before they personally reach out to sales.

Using Data-Driven Marketing for Business Success

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The data has many sources like a company’s CRM or ERP system or its website and social media presence. Make sure the right type of data is available for use including data from channels like mobile, social media, email, web, SMS and print, and is comparable across those channels (such as using custom links, landing pages, etc). There is help. Data-Driven Marketing

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How To Build Up Social Media Marketing Like LEGO

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Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels. Here are 4 tips from Silberbauer on how to more efficiently maximize social media marketing efforts. Check your cost of ignorance.

3 Ways to Connect Video Advertising to the Customer Journey

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Video is the most effective type of media with sight, sound and motion, and when connected into all of your marketing channels, it creates more impactful customer journeys by re-engaging and driving them towards conversion. There’s more opportunity than ever to create engaging journeys that provide value to your customers. Leverage a variety of data to personalize your video creative.

How To Excel at Four Primary Types of Social Media Content

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Every single minute , social media sees: 2.4 The broad appeal of social media has made us all into content creators. How can marketers cut through all of the noise and make an impact with social media marketing? How To Excel at Four Primary Types of Social Media Content 1. In social media marketing, it’s not enough to simply publish content on your own channels.

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Machine Learning: Why the Most Effective Marketing Strategy is Invisible

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In the Facebook example above, the social media site does not ask you to choose whose content you prefer to see or which brand you prefer to interact with most. Innovative technology in the retail world doesn’t always mean flashy gadgets. In fact, most of the industry’s most effective form of digital disruption is invisible. The same goes for Netflix and Amazon.

The Biggest Mobile Marketing Trends of 2016

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Report: More than two-thirds of digital media time now mobile, apps 50 percent. According to July data from comScore, smartphone apps now constitute 50 percent of all digital media time. Overall, digital media time spent with mobile is now a whopping 68 percent. Read the full story on Media Post. This go round it's all about mobile marketing. Mobile Marketing

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7 Compelling Reasons to Invest in Mobile Marketing

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Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. These platforms combined now account for 60% of all digital media time, spent according to comScore. Up to 29% of consumer media time is now spent on mobile platforms. And not just the consumers!

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Lead Scoring Setup is Not a Set-It and Forget-It Activity

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Examples of these are what emails they opened, what pages they visited on your website or blog, what ebooks they downloaded, and even their social media activity. The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success. Specifically the MQL, or marketing-qualified leads. This is often an eye-opening experience.

How To Run An Effective SMS Marketing Campaign

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Social media, foot traffic, television and radio ads, email newsletters, coupons, pop-up ads and more. SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. But marketers should be aware that SMS is not a DIY marketing plan. That’s where exclusivity comes in. Time It.

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5 Simple Marketing Automation Tips to Improve Conversion

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And don’t forget to take advantage of other sources, including their social media activity and offline data, that can be layered into your marketing automation system. But in the end, isn't it all about conversion? Marketing automation is definitely not a set-it and forget-it type of program, but often it’s the small things that make all the difference. VP of Marketing.

5 Social Media Truths, and How To Manage Them

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by Lauren Harper | Tweet this While social media is still a channel that many organizations are striving to figure out how to strategically leverage and even monetize, authenticity and transparency are increasingly critical. These were among the key themes highlighted at the Media Post Social Media Insider Summit , last week in Lake Tahoe, CA. So what’s the trick? That’s OK!

Why Cross Channel Marketing Needs To Be Visual

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According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” ” In fact, “rich media, like videos and images are unparalleled in their ability to drive customer attention and create emotional connections.” Imagine you are working on building a cross-channel marketing campaign. Would you be able to do it?

What CMOs Can Learn From Eminem

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The martech solution you use must have the ability to stitch together a unified view of the consumer by connecting four times more identifiers across media environments and online/offline data to truly reach right person at the right place. For those who do not know me, I am not exactly the biggest Eminem fan. Nothing against him or his music - just not my cup of tea. And guess what?

How to Decide What Marketing Metrics to Track and Report

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For example, social media metrics like followers, likes, and comments are important to track within the team that is doing it. You need to understand the health of your social media channels through its growth and engagement, but those are not metrics to report up your management chain. Yesterday I was at a marketing event and the topic of metrics came up. And about that powerpoint.

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Why a Single View of Your Customer is Vital for Success

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In The Guide to Building Your Marketing Technology Stack you'll learn how to build a marketing ecosystem with open platform integration across app, service, media, ad, and data partners. More than ever before, we have an opportunity to see and interact with our customers and prospects across the largest number of channels and platforms. Let Oracle help. Cross Channel Marketing

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