Social Media B2B b2b marketing brandglue Eloqua Facebook fan pages JESS3 social media marketingby Joe Chernov | Tweet this Have you ever been the only one dining in a restaurant? If you have, and if you are anything like me, I’m sure it took a while to shake off the depression. It’s pretty grim when the kitchen is as quiet as the dining room. For B2B marketing professionals, Facebook can be just as bleak. Fan pages so empty the only conversation is between colleagues. But it doesn’t have to be that way. Even a marketing automation provider can inspire a vibrant Facebook community. MORE >>

If you’re charged with developing a brand’s social media strategy, creating Twitter chats can be tempting. Before you put another chat out into the Twitterverse, look into whether the topic is already covered and whether you can attract a social media savvy audience on a regular basis. Like content marketing , a worthwhile social media strategy can’t waste people’s lives. I recently did a Social Media Strategy Audit for a client that’s trying to get a monthly Twitter chat off the ground,” Collier told me. But it’s not that easy. Sundays 9PM-10PM ET. MORE >>

Integrate these words into your blog and social media posts, your market proposition plan and anything going out on the web, really. Content Marketing b2b content marketing b2b marketing modern marketing seo social media marketingby Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer. Have you flawlessly planned and executed white paper campaigns? Maybe even driven real results by garnering click-throughs and page views galore? Tap the wisdom of your company’s own crowd. CMO, sales person, etc.) MORE >>

Jay Baer is fond of reminding brands that whether you want to talk with your customers on social media, they’re going to talk about you. Social Media B2B b2b marketing Content Marketing digital marketing Facebook Instagram Instagram b2b social media marketingby Jesse Noyes | Tweet this $1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue. But who uses Instagram? Teenagers and nostalgia-starved hipsters, right? That’s too bad. Curate Your Fans Work. Host a Contest. MORE >>

But even if another team “owns” the executional aspects of some tactics, a winning strategy should anticipate opportunities for social media and demand generation tactics to play nicely together. Early Stage: Drive traffic to demand gen content via social media. Social media exposes your content to potential buyers who are not yet in your database. For more tips on how to incorporate social media with demand generation, download our free Grande Guide to Social Demand Generation by clicking below. Tip: Make it easy to share. What’s working and what’s not? MORE >>