It's All About Revenue

Trending Sources

Account Based Marketing and its Growing Interest Among B2B CMOs

It's All About Revenue

Newman believes that in order for account-based marketing to be truly successful, it’s vitally import to support the entire B2B buyers’ journey from acquisition and prospecting to closing new business while enabling B2B marketers to optimize targeting on paid media, more effectively engage target prospects and simplify data management and integration. Not all that impressive.

6 Social Media Publishing Best Practices

It's All About Revenue

It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. "It is 2016 and we are still talking about social media marketing. the social media platforms that work best for you and your brand. Metrics and social media can be complicated.

Still Wondering How to Get Started in Social Media in 2016?

It's All About Revenue

It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who could use a good refresher on how to use it well. Social media has gone from a check the boxes exercise to a critical component that is fully integrated into marketing campaigns and other business activities. Social Marketing

Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

It's All About Revenue

It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. Every year Social Media Examiner conducts a large survey to get a pulse on social media marketing and how marketers are using it.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Why a Single View of Your Customer is Vital for Success

It's All About Revenue

In The Guide to Building Your Marketing Technology Stack you'll learn how to build a marketing ecosystem with open platform integration across app, service, media, ad, and data partners. More than ever before, we have an opportunity to see and interact with our customers and prospects across the largest number of channels and platforms. Let Oracle help. Cross Channel Marketing

View 114

Does Paid Social Media Work?

It's All About Revenue

It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner. Social Marketing

Work 98

How To Run An Effective SMS Marketing Campaign

It's All About Revenue

Social media, foot traffic, television and radio ads, email newsletters, coupons, pop-up ads and more. SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. But marketers should be aware that SMS is not a DIY marketing plan. That’s where exclusivity comes in. Time It.

SMS 96

Best Practices For Social Media Publishing

It's All About Revenue

Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing. Here are some best practices and things to remember when it comes to social media publishing. Metrics and social media can be complicated. Forget them.

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.

7 Compelling Reasons to Invest in Mobile Marketing

It's All About Revenue

Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. These platforms combined now account for 60% of all digital media time, spent according to comScore. Up to 29% of consumer media time is now spent on mobile platforms. And not just the consumers!

Mobile 123

5 Simple Marketing Automation Tips to Improve Conversion

It's All About Revenue

And don’t forget to take advantage of other sources, including their social media activity and offline data, that can be layered into your marketing automation system. 3. But in the end, isn't it all about conversion? Marketing automation is definitely not a set-it and forget-it type of program, but often it’s the small things that make all the difference. VP of Marketing.

5 Tips For Improving Your Social Media ROI

It's All About Revenue

by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. Unfortunately the fact is that not everything related to social media is quantifiable. Align again!

Integrating Online Video with Your Marketing Tech Stack

It's All About Revenue

When video flows freely to web publishers via connectors and/or media management APIs from your OVP to your CMS, video becomes accessible to every person in your organization who publishes content. This integration is the third step in creating powerful digital 1:1 conversations with video: Step 1: “Who is it?” Step 2: “What should we talk about?” ” What a win.

Online 118

Evangelizing a Content Marketing Program

brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. could be Hollywood, could be Bollywood, could be the traditional media. The hotel giant.

Millennials Want to Identify with Brands and Their Content

It's All About Revenue

Looking at social media alone, there are tremendous opportunities for brands to take steps toward co-creation. Millennials are officially America’s largest generation. According to recently released population estimates from the U.S. Census Bureau , there are approximately 75.4 million Millennials, or citizens 18-34 years of age, in the United States as of 2015. Currently, U.S.

Census 104

5 Reasons You Need a DMP

It's All About Revenue

Streamline data: Rather than scattering data across email, e-commerce platforms, customer loyalty channels, and social media; you can bring all that data together into one place, providing a better picture and understanding of your audience, results, and overall marketing environment. This is the most efficient process for managing one-to-one relationships. Why Your Business Needs a DMP.

4 Simple Tips for Making the Most of Your Marketing Budget

It's All About Revenue

Despite the much-vaunted social media revolution and the move to digital, consumers are still present on non-digital platforms. New media coexists with broadcast and even print; consumers move seamlessly across channels depending on activity, time of day and many other factors. If the conversation is only about financial stats, you need to make a change. Consumer sentiment.

Budget 107

When It Comes To Social Media, CMOs Need To Get Visual

It's All About Revenue

While having nothing to do with social media, the reason I bring this piece up is it should be more than obvious by now that personalization in marketing is a good thing just as is the case when it comes to using video and pictures in social media. It is important, however to remember as the survey points out, there is no such thing as a one-size-fits all strategy for social media.

B2C 64

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. traditional media publishers, writing great articles or filming. little.

The Contextual Inbox: Moment-of-Open Email Marketing

It's All About Revenue

Advanced applications automatically use moment-of-open data to decide what type of media to deliver to each email provider. Are you one of the 40% of email marketers who don’t segment their email campaigns? There aren’t many reasons still available for sending an entire database the same email. Active vs. inactive subscriber filtering. Open vs. click campaign activity.

How Marketers Should Engage Their Mobile User

It's All About Revenue

These features can be used in marketing strategies such as email , social media, and content marketing to enhance engagement and increase retention of your mobile app: For instance, users will receive emails and social media posts that deep link users directly to content inside of your app. In our modern world, the average person has an attention span that lasts eight seconds.

How to Decide What Marketing Metrics to Track and Report

It's All About Revenue

For example, social media metrics like followers, likes, and comments are important to track within the team that is doing it. You need to understand the health of your social media channels through its growth and engagement, but those are not metrics to report up your management chain. Yesterday I was at a marketing event and the topic of metrics came up. And about that powerpoint.

Report 132

Content Not Getting Enough Love? Try These 5 Easy Fixes

It's All About Revenue

Studies show 40% of people respond more favorably to content that includes visual information rather than plain text, which means content containing images is much more likely to be shared across social media. It’s no secret that marketers are attention seekers, at least when it comes to content. However, many are falling short. Have Fun! Content Marketing

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers.

The Future Will Bring More Cross Channel Marketing Opportunities

It's All About Revenue

Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. As a digital marketer trying to optimize paid media efforts to maximize online conversions and sales to drive revenue growth, proper attribution is paramount to evaluating your success. This time, it's cross channel marketing.

10 Surprising Statistics About Marketing Technology

It's All About Revenue

Even more shocking is that hot topics like social media (both publishing and monitoring) were quoted by barely 40%. With the hot sector of marketing technology becoming better defined, insights are emerging from those using it - and the results are mixed. This blog explores the figures. Marketing technology benefits: hiding in plain sight. Nor should we. So should you be in the one-third?

5 Mobile Insights That Will Change How You Market to Millennials

It's All About Revenue

The top mobile activities may surprise you With Internet access in almost everyone’s pocket, it’s probably surprising that messaging and calling are still the top two smartphone activities, beating out social media, videos, pictures, and email. Everywhere you go, millennials are looking down at their phones. What are their views on privacy? How do they prefer to communicate?

Mobile 129

4 Ways to Battle the Content Marketing Paradox

It's All About Revenue

recent TrackMaven study found that the amount of branded content across social media increased by 35% in 2015, while content engagement decreased by 17%, a phenomenon called the content marketing paradox. As brands up the ante to churn out content at the breakneck speed of social media, consumers tend to retreat, too overwhelmed by choices to engage with anything. Content Marketing

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

4 Ways to Turn Marketing Ideas Into Engaged Customers

It's All About Revenue

Lisa Donohue, CEO of Starcom USA says they tag all the digital media used in each campaign, whether the channel is the Internet, mobile devices or television. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data. There is of course no shortage of data available. Enhance professional and personal skills. ” 4.

How To Build Up Social Media Marketing Like LEGO

It's All About Revenue

by Amanda Batista | Tweet this The new LEGO movie theme song declares, “Everything is awesome!” Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels. Keep social media management in house.

5 Ways Video will Transform Digital Marketing in 2016

It's All About Revenue

For many businesses, video marketing and video production are becoming a core competency, no different from writing, content marketing, PR, and social media. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. Now that marketers are getting comfortable with video as a content medium for both brand and demand, the real fun begins.

Video 127

4 Examples of Content Curation Done Right

It's All About Revenue

Verne Global began by taking advantage of free buzz generated through social media. More than 50% of Verne Global’s inbound requests for media and PR now come from Green Data Center News, and it usually only takes an hour a day to update — often from a mobile phone. In fact in 2014, CNBC listed at as the #1 most overused word of the year. Verne Global data center.

Content Marketing Playbook: Strategy and Roadmap

rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial. The media landscape is crowded and. digitally native media companies. publisher.”

Data In. Data Out. The Secret to Data Driven Marketing

It's All About Revenue

Whether it's tap, click, or even just read (for my media publisher friends), all our decision points need to be centralised around the customer and what they want and what we need to do to get them there. You've likely heard the old one-two punch from the digital marketer: "It's as easy as data in and data out.” So let's start with "data in." Data in.

SMS 82