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10 Things Your CEO Needs to Know Now about B2B Demand Generation

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For instance, Marketo invested over a quarter of a million dollars in a social media testing program. We love to read your comments and appreciate those who share our blog posts on social media. News: In just two days, Marketing Made Simple TV will do a LIVE show with @hubspot Social Media Scientist Dan Zarrella. 10 Things Your CEO Needs to Know Now about B2B Demand Generation.

How the famous marketing expert Guy Kawasaki Manages Social Media

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How I Post—A Social-Media Core Dump. Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). Perhaps you may find some of my methods useful to help you  get the most out of social media , too. Google+ On Google+, I’m  GuyKawasaki ,   and Google+ is the core of my social media existence.

Every single day is a gift for me

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“Social Media Marketing software to make YOU more successful.” We love people who share on social media, which we make as easy as we can for you. Unfortunately, I fell 10 feet to a concrete floor on April 1, 2014 and nearly died – until early June 2014. The photo is the halo I wore for weeks 24 hours a day and even slept in, which was no fun at all.)

Find New Customers ends 2014, ready to crank up 2015

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“ Social Media Marketing software to make your business more Likeable,” Signed up with the St. What do you think of this post and what are your plans for 2015?  We love comments (No SPAM please) and those who share on social media. Visit our company website Find New Customers to set up your free 15 minute call with this award-winning marketing expert. Sorry, Best Buy.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Should You Do Buyer Personas In-House or Outsource Them?

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We love comments and those who share on social media too. Adele Revella. Jeff Ogden , the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. When marketing leaders tell me they have buyer insights covered (buyer persona projects), I typically don’t believe then. One VP of Marketing referred me to an expert on website design as proof!

Top Ten Guests on Marketing Made Simple TV

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Dave Kerpen , CEO of Likeable Media. We’re experts in reaching your customers with likeable content on social media. What began as an  idea for a wedding   turned into a need for a company, and Likeable Media was born. Dave and Carrie continue to guide brands to the forefront of social media marketing. Chief evangelist of Canva. https://www. canva.com /  .

Won marketing awards and guest post but I’m a Notre Dame grad

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Love comments and those who share on social media. Jeffrey L. Ogden of Find New Customers may have won some awesome marketing awards and he may be getting published on the Ringlead blog by Amanda Nelson on March 23rd, which is a great honor. Happy to reconnect with Amanda who used to work for Salesforce.com.before she move to RingLead.com  (see photo). Feel free to connect with me.

Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV

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We also thank our wonderful show sponsors, like Social Media Club, Social Ribbit. In this episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi  sits down with host Jeff Ogden  and shares key take-aways from The CMO Club Innovation Summit in NYC. Learn what’s on the minds of leading CMOs today in this highly engaging show. Who cares anymore?

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Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.

The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!

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show like Dr. Jonah Berger of The Wharton School on Why Some Things Go Viral was shared on social media over 2,300 times! And social media support grew and grew as well. We love comments and those who share on social media. Self Education Find New Customers Jeff Ogden Marketing Made Simple TV social media TV on the Web This is the true story of Marketing Made Simple TV.

How to Organize a Digital Marketing Team – Lessons from Hubspot

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And a bit of news: Dan Zarrella is the Social Media Scientist at Hubspot. search marketing, social media activity, and other attraction strategies. We love to read your comments and appreciate those who share on social media. Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. They’ve grown extemely fast.

How Sales Should Deal with Receptionists – the NIZ area

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We love comments and those who share on social media. How to Ensure Receptionists Don’t Stop You. Special promotion for July 2013. One of the persons who fills out the form on the top right of this blog will win a free $50 iTunes gift card. Winners will be notified via email in early August. One of these recent books is SOAR Selling by David and Marhnelle Hibbard. Is this a sales call?

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5 Ways to Create Magnetic Content that Wow Your Buyers

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We love comments and those who share on social media. Want to create truly magnetic content that has your prospects begging for more? The key to creating truly magnetic content for prospect is first understanding them – deeply – via a professional buyer persona initiative. Special promotion for July 2013. Winners will be notified via email in early August. Is it helpful or not?

Why You Shouldn’t Assume when Signing Employment Agreements

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We love comments and those who share on social media. Also, based on a recommendation from Dan Zarrella, Hubspot’s Social Media Scientist, we now publish very early in the am. Employment agreements can come back to bite you, big time. learned that the hard way. Over that time, I also joined a couple of companies in senior marketing roles. Shame on me. Shame on me.

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Evangelizing a Content Marketing Program

brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. could be Hollywood, could be Bollywood, could be the traditional media. The hotel giant.

How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.

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We love comments and those who share on social media. Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Read on to see how you can get your personas graded by the experts. But most are not properly done. “Buyer personas are about messaging plus targeting, segmentation, prioritizing marketing investments, and sales enablement. What do you think?

B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council

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We love to read comments and appreciate those who share our updates on social media. Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute. But as this article shows, most companies truly suck at it. They’re sending out CRAP. ” – Jim Burns, CEO of Avitage.  No Jim, I cannot. Content marketing is critical today.

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How Jeff Ogden grew GE revenue by 242% worldwide in 1990

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What do you think of this story? I’d love to hear your comments (Not SPAM please) and I appreciate those who share on social media. Jeff Ogden of Find New Customers has been in software sales and marketing for a very long time indeed. And my greatest sales success is a story I want to share with you. Did Business Objects have a management dashboard? However. ”  Wow!

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Meet @Hubspot Social Media Scientist @danzarrella LIVE On Marketing Made Simple TV!

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Meet Hubspot Social Media Scientist Dan Zarralla LIVE on Marketing Made Simple TV on May 22nd! Here’s a great opportunity to watch a live TV broadcast interview of Dan Zarrella , H ubspot’s Social Media Scientist and author of the new book, The Science of Marketing. The post Meet @Hubspot Social Media Scientist @danzarrella LIVE On Marketing Made Simple TV!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. traditional media publishers, writing great articles or filming. little.

How to Turn a White Paper into a Content Marketing Machine

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Don’t miss a LIVE show with Hubspot’s Social Media Scientist Dan Zarrella TODAY on Marketing Made Simple TV, broadcasting live on Facebook at 2:00pm ET/11am PT  today. We love to read your comments and appreciate those who share our blog posts on social media. How Do You Turn Your New White Paper into a Content Marketing Machine? Ask YOUR questions during the show.

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What Social Media Can and Can’t Do by @davekerpen

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Find New Customers is now a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.). Social media won’t lead to overnight sales success. Amen, Dave.

Top 10 Guests on Marketing Made Simple TV

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Dave Kerpen , CEO of Likeable Media. We’re experts in reaching your customers with likeable content on social media. What began as an  idea for a wedding   turned into a need for a company, and Likeable Media was born. Dave and Carrie continue to guide brands to the forefront of social media marketing. ” with them. Jim said “Jeff, you created the show.

How to Create Content Maps That Actually Work in Sales Lead Generation

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What he just wrote are media types , not content messages. We love to read your comments and appreciate those who share on social media. How to Create Content Maps That Actually Work in B2B Demand Generation. Content is critical in B2B sales lead generation. Content MUST be relevant to buyers and the proper role of content is to MOVE the prospective buyer through the buying process.

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers.

Being Active on Social Media does NOT make you a Marketing Company!

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In the recent week, I started researching company websites and calling companies.  On the vast majority of websites I found invitations to follow them on social media sites like Twitter, LinkedIn and Facebook – but no content, landing pages or offers which smart marketing firms have. Recently, Jeff Ogden, President of Find New Customers moved down to St. Love comments here.

Where’s your marketing plan? The most important marketing tool.

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They can include a full media plan or a suggestion of what sites, publications and events need attention. company sites, , micro sites, social media sites (Facebook, Twitter, LinkedIn, FourSquare, Slideshare, etc. “Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. Income level and profession.

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Encore: Global social media leader at Ford @scottmonty on Marketing Made Simple TV at Social Media Camp NYC

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In this show, you will learn the innovative ways Ford leverages social media and we also take questions from the audience. Author : Buffer, Inc Website : [link] --> The post Encore: Global social media leader at Ford @scottmonty on Marketing Made Simple TV at Social Media Camp NYC appeared first on Fearless Competitor. Buffer. Hope you like it. Scott Monty.

From Marketing Strategy to Revenues Through Automation and Social Media on SalesOp TV

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The post From Marketing Strategy to Revenues Through Automation and Social Media on SalesOp TV appeared first on Fearless Competitor. In this really fun and exciting show from SalesOpShop, join Gerhard Gschwandtner, Jeffrey Hayzlett , David Raab and Jeff Ogde n for a fun and engaging discussion of marketing today. And Jeffrey Hayzlett was a guest on Marketing Made Simple TV.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Fixing my 2 biggest business problems – Locally unknown and a great product to offer

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We love comments (Not SPAM) and those who share on social media too. Jeff Ogden , President of Find New Customers and winner of many marketing awards is very well known nationally, but unknown locally. Since I was the Creator and Host of Marketing Made Simple TV and I interviewed so may famous people, the world knows Jeff Ogden, but Tampa area does not. My current community of Tampa/St.

Happy St. Patrick’s Day from Find New Customers!

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Patrick’s Day! (We call ourselves Likeable because Find New Customers is partnered with Likeable Local , which is Social Media Marketing Software to make YOU more Successful.). As you can see below, social media advertising is a much less expensive way to reach a lot of people, and Facebook is the cheapest and best for all. Despite our slow connection.) Newspaper     $32.00.

Sales and Marketing Co-Creation – The Power of a Cold Beer

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We love to read comments and appreciate those who share our updates on social media. At the recent Sales and Marketing 2.0 Conference in San Francisco, Gerhard Gschwandtner, CEO of Selling Power told the attendees “ How can you build bridges between sales and marketing? Buy them a cold beer! ”  Gerhard said to me “The audience LOVED it.” ” Gerhard Gschwandtner.

The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV

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In this episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. Interviews & Guest Appearances blogging content marketing Dan Zarrella Jeff Ogden lead-generation Marketing Made Simple TV Science of Marketing social media How a blog is the center of your marketing.

Content Marketing Playbook: Strategy and Roadmap

rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial. The media landscape is crowded and. digitally native media companies. publisher.”

Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it

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Buffer A new study by BtoB finds that almost 1/2 of firms “are “very involved” or “fully integrated” with social marketing, up from 28% last year, and fully 96% of all marketers are engaging with social media in some fashion.” ” Read the original post at Social Media Marketing Reaches Maturity. However, social is still hard to measure. Twitter is too low too.).

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“A Promise Made is a Promise Kept” – a Motto of Find New Customers

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We love comments (not SPAM) and those who share on social media. That is one of the key mottos of the Tampa based marketing company Find New Customers , the best name of any company on Earth. After all, what business is not looking for new customers?  . As Gary from Vistage told me “ Marketing is universal. ” Marketing is the life blood of business today. Amanda. Amanda F.

BrandYourself is rocking now!

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We love comments and those who share on social media. I’ve been using BrandYourself.com for years to ensure my name, which is now  Jeffrey L. Ogden , ranks high in Google. Two weeks ago I got a call from Tom at BrandYourself and his advice was this “ Stop competing with the former NFL player Jeff Ogden and start using Jeffrey L. Ogden, your full name. Ogden everywhere. Jeffrey L.

Making the Social Connection an Emotional Connection – guest post by Jeffrey Hayzlett

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With the advent of social media and mobile marketing, we have an exceptional advantage to driving that connection. And remember, incorporating a social media policy is vital when your team is representing your business. We love to read your comments and appreciate those who share on social media too. Every CMO needs to read this post, as Jeffrey has tips for you. Use them! 

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.