How the famous marketing expert Guy Kawasaki Manages Social Media
JUNE 2, 2013
How I Post—A Social-Media Core Dump. Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). Perhaps you may find some of my methods useful to help you get the most out of social media , too. Google+ On Google+, I’m GuyKawasaki , and Google+ is the core of my social media existence.
10 Things Your CEO Needs to Know Now about B2B Demand Generation
MAY 20, 2013
For instance, Marketo invested over a quarter of a million dollars in a social media testing program. We love to read your comments and appreciate those who share our blog posts on social media. News: In just two days, Marketing Made Simple TV will do a LIVE show with @hubspot Social Media Scientist Dan Zarrella. 10 Things Your CEO Needs to Know Now about B2B Demand Generation.
Global social media leader at Ford @scottmonty on Marketing Made Simple TV at Social Media Camp NYC
APRIL 4, 2013
In this show, you will learn the innovative ways Ford leverages social media and we also take questions from the audience. Author : Buffer, Inc Website : [link] --> The post Global social media leader at Ford @scottmonty on Marketing Made Simple TV at Social Media Camp NYC appeared first on Fearless Competitor. Interviews & Guest Appearances Ford Motor Company Ford Social management-best-practices Marketing Made Simple TV sales lead generation Scott Monty social media camp Buffer. Hope you like it. Please let us know what you think. Scott Monty.
Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
MAY 16, 2013
We also thank our wonderful show sponsors, like Social Media Club, Social Ribbit. In this episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi sits down with host Jeff Ogden and shares key take-aways from The CMO Club Innovation Summit in NYC. Learn what’s on the minds of leading CMOs today in this highly engaging show. Who cares anymore?
Why You Shouldn’t Assume when Signing Employment Agreements
JULY 17, 2013
We love comments and those who share on social media. Also, based on a recommendation from Dan Zarrella, Hubspot’s Social Media Scientist, we now publish very early in the am. Employment agreements can come back to bite you, big time. learned that the hard way. Over that time, I also joined a couple of companies in senior marketing roles. Shame on me. Shame on me.
Meet @Hubspot Social Media Scientist @danzarrella LIVE On Marketing Made Simple TV!
MAY 15, 2013
Meet Hubspot Social Media Scientist Dan Zarralla LIVE on Marketing Made Simple TV on May 22nd! Here’s a great opportunity to watch a live TV broadcast interview of Dan Zarrella , H ubspot’s Social Media Scientist and author of the new book, The Science of Marketing. The post Meet @Hubspot Social Media Scientist @danzarrella LIVE On Marketing Made Simple TV!
5 Ways to Create Magnetic Content that Wow Your Buyers
JULY 8, 2013
We love comments and those who share on social media. Want to create truly magnetic content that has your prospects begging for more? The key to creating truly magnetic content for prospect is first understanding them – deeply – via a professional buyer persona initiative. Special promotion for July 2013. Winners will be notified via email in early August. Is it helpful or not?
Should You Do Buyer Personas In-House or Outsource Them?
JULY 20, 2013
We love comments and those who share on social media too. Adele Revella. Jeff Ogden , the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. When marketing leaders tell me they have buyer insights covered (buyer persona projects), I typically don’t believe then. One VP of Marketing referred me to an expert on website design as proof!
Content Methodology: A Best Practices Report
and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.
How Sales Should Deal with Receptionists – the NIZ area
JULY 2, 2013
We love comments and those who share on social media. How to Ensure Receptionists Don’t Stop You. Special promotion for July 2013. One of the persons who fills out the form on the top right of this blog will win a free $50 iTunes gift card. Winners will be notified via email in early August. One of these recent books is SOAR Selling by David and Marhnelle Hibbard. Is this a sales call?
Every single day is a gift for me
APRIL 9, 2015
“Social Media Marketing software to make YOU more successful.” We love people who share on social media, which we make as easy as we can for you. Unfortunately, I fell 10 feet to a concrete floor on April 1, 2014 and nearly died – until early June 2014. The photo is the halo I wore for weeks 24 hours a day and even slept in, which was no fun at all.)
Top Ten Guests on Marketing Made Simple TV
NOVEMBER 14, 2014
Dave Kerpen , CEO of Likeable Media. We’re experts in reaching your customers with likeable content on social media. What began as an idea for a wedding turned into a need for a company, and Likeable Media was born. Dave and Carrie continue to guide brands to the forefront of social media marketing. Chief evangelist of Canva. https://www. canva.com / .
B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council
JUNE 19, 2013
We love to read comments and appreciate those who share our updates on social media. Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute. But as this article shows, most companies truly suck at it. They’re sending out CRAP. ” – Jim Burns, CEO of Avitage. No Jim, I cannot. Content marketing is critical today.
Evangelizing a Content Marketing Program
brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. could be Hollywood, could be Bollywood, could be the traditional media. The hotel giant.
How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.
MARCH 11, 2013
We love comments and those who share on social media. Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Read on to see how you can get your personas graded by the experts. But most are not properly done. “Buyer personas are about messaging plus targeting, segmentation, prioritizing marketing investments, and sales enablement. What do you think?
Find New Customers ends 2014, ready to crank up 2015
DECEMBER 30, 2014
“ Social Media Marketing software to make your business more Likeable,” Signed up with the St. What do you think of this post and what are your plans for 2015? We love comments (No SPAM please) and those who share on social media. Visit our company website Find New Customers to set up your free 15 minute call with this award-winning marketing expert. Sorry, Best Buy.
How to Create Content Maps That Actually Work in Sales Lead Generation
JULY 26, 2013
What he just wrote are media types , not content messages. We love to read your comments and appreciate those who share on social media. How to Create Content Maps That Actually Work in B2B Demand Generation. Content is critical in B2B sales lead generation. Content MUST be relevant to buyers and the proper role of content is to MOVE the prospective buyer through the buying process.
Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
JULY 24, 2013
Experiential Marketing & Social Media. We love to read your comments and appreciate those who share our blog posts on social media. Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? This is a special guest post by Claire Pickup , Business Development Manager for Experiential at Cosine , a field & experiential marketing agency.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. traditional media publishers, writing great articles or filming. little.
The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV
JUNE 6, 2013
In this episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. Interviews & Guest Appearances blogging content marketing Dan Zarrella Jeff Ogden lead-generation Marketing Made Simple TV Science of Marketing social media How a blog is the center of your marketing.
Encore: Global social media leader at Ford @scottmonty on Marketing Made Simple TV at Social Media Camp NYC
APRIL 7, 2013
In this show, you will learn the innovative ways Ford leverages social media and we also take questions from the audience. Author : Buffer, Inc Website : [link] --> The post Encore: Global social media leader at Ford @scottmonty on Marketing Made Simple TV at Social Media Camp NYC appeared first on Fearless Competitor. Buffer. Hope you like it. Scott Monty.
Making the Social Connection an Emotional Connection – guest post by Jeffrey Hayzlett
JUNE 26, 2013
With the advent of social media and mobile marketing, we have an exceptional advantage to driving that connection. And remember, incorporating a social media policy is vital when your team is representing your business. We love to read your comments and appreciate those who share on social media too. Every CMO needs to read this post, as Jeffrey has tips for you. Use them!
How to Turn a White Paper into a Content Marketing Machine
MAY 22, 2013
Don’t miss a LIVE show with Hubspot’s Social Media Scientist Dan Zarrella TODAY on Marketing Made Simple TV, broadcasting live on Facebook at 2:00pm ET/11am PT today. We love to read your comments and appreciate those who share our blog posts on social media. How Do You Turn Your New White Paper into a Content Marketing Machine? Ask YOUR questions during the show.
Study: How Much of Your Content Marketing Is Effective?
Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers.
From Marketing Strategy to Revenues Through Automation and Social Media on SalesOp TV
APRIL 29, 2013
The post From Marketing Strategy to Revenues Through Automation and Social Media on SalesOp TV appeared first on Fearless Competitor. In this really fun and exciting show from SalesOpShop, join Gerhard Gschwandtner, Jeffrey Hayzlett , David Raab and Jeff Ogde n for a fun and engaging discussion of marketing today. And Jeffrey Hayzlett was a guest on Marketing Made Simple TV.
Infographics are great for Content Marketing
FEBRUARY 17, 2015
Likeable Local is Social Media Marketing Software to make YOU more Successful. (My favorite marketing word is YOU, because it’s all about you.). Jeff Ogden (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. Dave Kerpen of Likeable Local.
Where’s your marketing plan? The most important marketing tool.
APRIL 24, 2013
They can include a full media plan or a suggestion of what sites, publications and events need attention. company sites, , micro sites, social media sites (Facebook, Twitter, LinkedIn, FourSquare, Slideshare, etc. “Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. Income level and profession.
Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it
MARCH 5, 2013
Buffer A new study by BtoB finds that almost 1/2 of firms “are “very involved” or “fully integrated” with social marketing, up from 28% last year, and fully 96% of all marketers are engaging with social media in some fashion.” ” Read the original post at Social Media Marketing Reaches Maturity. However, social is still hard to measure. Twitter is too low too.).
B2B Marketing Trends for 2016
Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.
Won marketing awards and guest post but I’m a Notre Dame grad
MARCH 16, 2015
Love comments and those who share on social media. Jeffrey L. Ogden of Find New Customers may have won some awesome marketing awards and he may be getting published on the Ringlead blog by Amanda Nelson on March 23rd, which is a great honor. Happy to reconnect with Amanda who used to work for Salesforce.com.before she move to RingLead.com (see photo). Feel free to connect with me.
Email is Still King: Why Social Media Lags Behind for Marketing
AUGUST 7, 2013
There’s been a great obsession in businesses to acquire customer intelligence , and this is why we see those big numbers in digital media spending. The ongoing growth of the existing social media sites and the emergence of the new ones may get great love, but e-mail communication remains king when reaching prospects via your sales lead generation programs.
Sales and Marketing Co-Creation – The Power of a Cold Beer
MAY 6, 2013
We love to read comments and appreciate those who share our updates on social media. At the recent Sales and Marketing 2.0 Conference in San Francisco, Gerhard Gschwandtner, CEO of Selling Power told the attendees “ How can you build bridges between sales and marketing? Buy them a cold beer! ” Gerhard said to me “The audience LOVED it.” ” Gerhard Gschwandtner.
How Jeff Ogden grew GE revenue by 242% worldwide in 1990
DECEMBER 1, 2014
What do you think of this story? I’d love to hear your comments (Not SPAM please) and I appreciate those who share on social media. Jeff Ogden of Find New Customers has been in software sales and marketing for a very long time indeed. And my greatest sales success is a story I want to share with you. Did Business Objects have a management dashboard? However. ” Wow!
Content Marketing Playbook: Strategy and Roadmap
rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial. The media landscape is crowded and. digitally native media companies. publisher.”
The Awesome Power of Guest Posts in Content Marketing
MAY 17, 2013
Guest post for Marketo : Igniting Word of Mouth – How WOM Reduced Teen Smoking in South Carolina (722 social media shares already!). We love comments and those who share on social media. Also, based on a recommendation from Dan Zarrella, Hubspot’s Social Media Scientist (special LIVE show on Wednesday, May 22nd at 2:00pm ET), we are now publishing very early in the am.