Digital Body Language

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Cartoon: Who is creating content for your company?

Digital Body Language

First posted this morning on It's All About Revenue : Tags: Social media Content Today's my first attempt at cartooning (okay, not really, all the hard work was done by gifted cartoonist Brady Bonus ). hope you enjoy it!

Social Media and Revenue

Digital Body Language

When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. wanted to dig in a bit into where social media is in most of today’s businesses. In a lot of ways, social media today is like “digital” a decade ago. Social media today, in a lot of organizations is like that.

Marketing Dashboard: Passive Discovery

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One of the main ways in which people discover your message , of course, is coming across your messages "passively", through ads, content, and social media sharing. This is most crucial for earned media, as this follows a “fly-wheel” dynamic for growth. Tags: Advertising Social media Discovery marketing dashboards Content This view is instructive in two ways.

5 Things You Shouldn’t Expect from Marketing Automation

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Engage with others through social media. However, human interaction is vital to your success with social media. Although some aspects of social media can be automated (such as inserting sharable links into emails and landing pages), you still need to personally interact with your online communities. Define buyer personas. Create interesting and relevant content.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Four Reasons for an Information Concierge

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In many ways, this is what many of us are doing in social media, discovering conversations that relate to the topics of interest to us, and helping the people in those conversations through sharing data, perspective, anecdotes, and frameworks. Tags: lead nurturing Social media inbound marketing There is a role in modern sales and marketing that is just starting to form.

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Lead Scoring: Eight Critical Questions to Consider

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For example, if you are looking at the title to find an executive responsible for content strategy, you may give 10 points for "VP", "Content", "Digital", "Media" or "Production". However, would you want to give 50 points for a "VP of Digital Content and Media Production". Much of the conversation around how best to set up lead scoring tends to focus around the aspects of the buyer's digital body language that are most interesting. What whitepaper, excerpt, or download they last looked at, and what this means in terms of their propensity to purchase. who to nurture further?

Trust, Reputation, and Inside Sales

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Tags: Social media Buying Process Relationship Sales

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Is B2B Content "Likeable"?

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Tags: Facebook blogs Social media Awareness

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Buyer Roles, Buying Stages, and Perception Challenges

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The need to get this broad variety of messages out to buyers, now that buyers are in control of their own buying processes, is what has led to the growth in nurture marketing , as well as the business use of social media as a publishing platform. similar exercise needs to be done to assess where the need for content is greatest.

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Marketing Dashboards

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If you are making any search or social media investments, a measurement of the raw traffic being generated by source is also critical to understanding the success in each of these areas. The old adage of “you can’t manage what you can’t measure” is as true in marketing as in any other discipline, but in marketing there is often a challenge of defining what one wants to measure.

What is B2B Marketing?

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Social media becomes a critical part of this information exchange in a B2B environment as social media forms a great medium through which to educate, converse with, and build relationships with prospective buyers who may be interested at a point in the future. Over time, a great social media strategy in a B2B organization will improve market perceptions of your organization in ways that other brand investments never could. What exactly defines Business to Business (B2B) Marketing? It’s worth exploring what B2B marketing entails.

Social media analysis moves mainstream

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Facebook, as with almost all social media efforts, has a “flywheel” dynamic to it. This view is significantly different than the more direct campaign-to-lead model of typical marketing, but a much more accurate representation of the marketing realities of social media. Tags: marketing analysis Social media Email marketing What do you think?

6 Ways For Marketing to Help with Social Media

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I can almost hear the comments already - shouldn't Marketing be "doing" social media, not "helping" with social media? The problem is that in many marketing teams, there's "marketing" and then there's "social media". The "social media" person manages the Twitter handle, the Facebook page, and the blog. Sort of. But there's more to it than that. So what can be done?

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Social Media Buzz at a Live Event

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One of the aspects of the event that we were most excited about this year, however, was the concurrent online conversation and tremendous buzz that the event generated in social media. I was asked many times what we did to have that much social media buzz at a live event. Tags: Facebook Social media Twitter Event Marketing

Publishing vs Social Media; a Difference of Filters

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I’m sure we’ve all been in conversations around why social media is important to us as B2B marketers. definitely agree that those are important, and that social media in general is of significant importance, but I want to frame the issue in a different light. To understand what social media means in terms of marketing, we need to go all the way back to 1450.

The Longevity of Fun in B2B Social Media

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Tags: Social media lead management viral marketing B2B Marketing

Social Media, Demand Generation, and the Evolution of Marketing

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The relationship between Social Media and Demand Generation is a hot topic these days. Most B2B marketers are thinking about how Social Media fits into their strategies, what works, and how to measure it. Tags: Webinar Social media Funnelholic demand generation hope you enjoy viewing the webinar as much as we enjoyed the discussion.

Market Relationships, Social Relationships, and B2B Marketing in Social Media

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Social media, for all its promise, does not change the nature of the way we categorize relationships. One of the most common questions that comes up in discussions of B2B marketing is how social media can be used to drive revenue. What I mean by that is that each of our presences on social media needs to fit neatly into a relationship category, or it will seem awkward.

Social Media in B2B Marketing: The Importance of the Periphery

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The rising interest in social media in B2B marketing leads to an interesting and challenging question; what is the role of social media in lead scoring? We’ve talked a lot about lead scoring and how to approach it successfully, but the relevance of social media should be addressed. Tags: web activity Social media Digital Body Language Referrals Twitter

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SaaS, Social Media, and the Economics of Smart Buyers

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Brand Reputation Control Shifts to the Audience: Social media has taken brand reputation out of the control of marketers and into the control of the audience, both in terms of good reputations and bad reputations So, what is interesting about this? However, as anyone involved in social media knows, it is a significant investment in time and energy.

Employees, Social Media, and Superstar Economics

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Here’s one thought – what if Marketing begins to recruit and acquire employees who have established their domain expertise via all the tools within the social media realm, in the same way that sports teams recruit and acquire all star players? In social media, the audience sizes, and hence the influence, of the biggest names is many times that of the somewhat big names.

Decorative Cakes and Social Media Policy

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So why is it that getting into social media is so difficult for many companies. Luckily, we've seen recent leadership by Intel and Cisco among others, with some great examples of social media policies. If you're considering diving into social media, or thinking about marketing "getting involved" with existing bloggers at your company, read these policy statements first. link].

Strategy and Tactics in B2B Marketing with Social Media

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In my view, restricting strategic thinking to a defined outcome, instead of just a directional outcome leaves it almost useless for uncertain areas like social media. would be rather suspect of any marketer who felt comfortable setting out exactly what their 5 year (or even 2 year) goals were with their social media strategy, along with tactical milestones along the way.

Measuring the Unmeasurable: Influencers

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Whereas historically, there may have been only a few influencers (the major analysts and media outlets), and maintaining relationships with them was the purview of the PR and AR groups, now there are a broader set of influencers and maintaining those relationships is the purview of everyone on the team. Tags: marketing analysis Influencers Social media

Brand Choice: “vision of perfection” or “perfect visibility”

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A "Goof-up" can be a great social media marketing opportunity. The transparency required of us in a social-media led world causes a number of fairly wrenching paradoxes. One of the clearest of these is the difference between marketing’s goal of being a “vision of perfection” and social media transparency’s goal of “perfect visibility”. What is the Goal of Transparency?

A Logo is Not a Brand: B2B Marketing and Social Media

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One recurring topic, as you would expect, is social media and the role it plays in marketing and sales. common focus has been on the potential for using social media for demand generation and direct connection with sales. would argue instead, that social media is best thought of in the context of an organization’s brand. Tags: Social media Brand Twitter B2B Marketing

The Medium is the Message: B2B Marketing, Social Media, and Conversation Context

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Ever since Marshall McLuhan published his 1964 book Understanding Media: The Extensions of Man , we have been familiar with the phrase "The medium is the message". Today's world of social media needs to be viewed in a similar light. Social media sites are best compared to social functions in order to understand this effect of context. It is the same in social media.

Friends, Avatars, Countrymen, lend me your ears

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As you know we’ve been doing a lot of experimentation with the best way to apply social media in the B2B marketing realm , and David’s post hit on one of the biggest challenges we’re all facing – what to do about Facebook as B2B marketers. Tags: Facebook Social media Discovery B2B Marketing David Meerman Scott had a great post the other day on “ I do not friend logos ”.

LinkedIn as Facebook for the Business World

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Tags: Facebook LinkedIn Social media Discovery Content

The Next Transition in Communication

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Social Media Solving this discovery problem, of course, was social media. However, social media creates huge volumes of communications, most of which are not of interest. Filtering through this noise is a daunting challenge, and whereas most social media can be filtered by keywords or brand names, this still tends to result in an overwhelming volume of content. 5.

Discoverable Messages and Direct Marketing

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As marketers, we often think of there being a fundamental difference between the two ends of the media spectrum; on one end, direct, where an individual’s contact information is known and a message can be delivered directly, and on the other end mass media, where a broad audience is targeted based on demographics or audience characteristics. No longer are these purely mass audiences.

The Flywheel and the Lightning Strike

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The excitement and interest in social media, and all it can do, is palpable. However, the number of companies that are making significant hard dollar investments in social media as a marketing initiative is not as large as one might expect. However, with social media, investments follow a “flywheel” pattern. Tags: Budgets Social media Marketing Investment Why is this?

5 things to do to get ready for coming communication shift

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As they do that, it may become possible to have passive discovery of interesting conversations guided by the algorithms of Google and Bing and their analysis of vast amounts of social media data. Here are five things you can do to get ready: 1) Dive Into Social: Watch what the major search engines are doing to aggregate and understand social media activity.

The Flywheel Effect

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As I return to the world of work, now two weeks later, I realized that Sejal's surprising arrival gave me an accidental test-bed for one of the interesting aspects of social media, the fly-wheel effect. Tags: blogs Social media search I'm back to blogging after a rather spontaneous, two-week hiatus. Eloqua users, here's how to track your own blogs this way ).

Event Marketing and the Information Concierge Concept

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Tags: Social media Discovery Event Marketing

Message Delivery vs. Message Discovery

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There is no more obvious place where this transition is happening than in the worlds of search and social media. In the various social media channels, however, information is not pushed out directly, but rather it is published, and then discovered by an audience based on recommendations from their peers, content syndication, and chance.

Information Will Find Me

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Tags: lead nurturing Social media Discovery search