Email marketing versus social media – once more
DECEMBER 28, 2014
If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Email marketing Integrated marketing Social media marketing content marketing Email Delivered Social Media Today social versus email
Content marketing strategy beyond the first degree(s): value chains
MAY 1, 2014
Each successful content marketing strategy is a social and connected content marketing strategy by definition. I’m not just talking about the areas where social media marketing and even social business overlap with content marketing. I’m even not just talking about the need to work with audiences of audiences in an era where everything is (getting) […].
Why We Still Fight Over Social Media and Content Marketing
FEBRUARY 4, 2013
And the same goes for social media (marketing). If you follow a bit what’s going on, you’ll even find genuine fights over who’s right and who’s wrong about this or that in content marketing or social media marketing. Social media teams. You need content as a social object in social media. Bloggers with a PR or media background are no sales experts. Guess not.
B2B buyers and professional social networks in the purchase decision
SEPTEMBER 16, 2014
In case you believed we can forget about social media in marketing and business, here’s a wake-up call: according to the latest Social Buying Study from IDC, 75% (!) of B2B buyers “studied social media” to SUPPORT purchase decisions. Even more impressive: 84% of C-level/VP executives in the research also use social media for the […].
150 Content Marketing Tips
Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
The state of digital marketing optimization 2015 – challenges and solutions
JANUARY 23, 2015
The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. Dave Chaffey on the lack of optimization in digital marketing and the actions to take, based upon 2015 digital marketing research in the UK. The conversation amongst digital marketing thought-leaders […]. Email marketing Marketing optimization Research Dave Chaffey Managing Digital Marketing Managing Digital Marketing 2015 SmartInsights Smartinsights.com
Gartner: the Growing Role of the Social Customer Experience
APRIL 24, 2012
They also understand that a new strategy is needed to embrace social and media trends.” Providing great customer experiences and optimizing touchpoints in a consistent way equals successful marketing. It’s as simple as that. We are shifting to a more customer-centric marketing view. The result of doing so is ROI. Let’s hope these insights remain once things go better again. Guess why?
Altimeter Report: the Convergence of Paid, Owned and Earned Media
JULY 18, 2012
Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are. You probably also know that the number of media and channels has been growing for years now, often at adoption speeds we never witnessed before. Easy, although media proliferation made it look harder. Furthermore, it’s even not so much about channel or media integration.
The Big Content Marketing Fail: How Much Content Do You Need?
NOVEMBER 27, 2012
My employer and the original founders of the company, who still had a stake in it, asked me to come up with a plan. I was active in media, online publishing and digital marketing strategies at that time and didn’t have to think long about the way forward of that small business. I had them redesign the logo so the first ‘W’ looked like a crown and the baseline simply became ‘content is king’.
Stop Killing Your Content: 3 Reasons Your Content Falls Flat
smart’ television -- cable vs. streaming media like Netflix or. on other data sets like their social media profiles. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. and value. post-production.
Social Business Failure Is a Choice: Speaking a Common Language
FEBRUARY 3, 2013
Just look at other umbrella terms such as social media marketing or at the incapability within many organizations to properly measure across silos due to non-standardized metrics and Key Performance Indicators. We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates.
What You Really Must Know To Succeed in Social Media Marketing
JUNE 1, 2011
Social media and networks have been part of many internet users’s life for the last six to seven years, with services popping up and falling down at an astonishing pace. And, yet, social media marketing is still a very “hot topic. Blog Connected marketing Social media marketing social media marketingFrom forums to blogs: online conversations are happening since years and the success of [.].
Social Media ROI: Check Before You Start
FEBRUARY 25, 2012
An army of social media thinkers has deemed it useful to redefine ROI. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIIn 2010, Brian Solis introduced it in his book Engage! as Return on Influence (and also as Return on Investment, Return on Involvement, Return on Innovation and Relevance of Interaction). The term Return on Influence (now Realization of Influence as well) [.].
Five Customer Empowerment Tips: the Days of Intuition are Over
JANUARY 28, 2013
The fact that consumers are more empowered is one of the reasons why businesses adopt a cross-channel touchpoint approach and use social media, for instance. We all talk about the empowered consumer and it’s safe to say that consumers indeed dispose of more ways to inform themselves, interact and buy when, where and how they want. You don’t really need studies to notice customer empowerment.
Content Methodology: A Best Practices Report
and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.
By: Week 8: Online Communities, Communities of Practice | alh.meshari
JUNE 1, 2016
[…] of the main reasons people succeed with social media marketing where others fail is that they think of those with whom they’re communicating not as pixels on a […
The Ultimate Truth About Klout and Influence
SEPTEMBER 11, 2011
Opinion Social media marketing Eloqua influence Joe Fernandez K+ Klout Klout score PeerIndexAn analysis of Klout, the use of it and the concept of influence from the Klout and social network perspective. Let me start by disappointing you. I do not know the ultimate truth. just wanted to grab your attention. That’s what you do with a post title now and then. However, now that you’re [.].
Social Media Metrics: Jim Sterne on why, what and how to measure
JULY 3, 2011
In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. Blog Connected marketing Social CRM Social media marketing Jim Sterne social media metrics social media ROI web analyticsAnd he’s right where he writes that the Internet is the first many-to-many communication channel. The Internet is nothing more than a [.].
Most Employees Have No Idea if Their Company Has a Social Media Policy
AUGUST 6, 2011
Social media marketingA company is a legal entity. It does not produce anything. It does not communicate, and it has no activities. Production, communication and all other activities are done by the people within the company and within businesses that collaborate with it. That’s obvious, right? The people in the company operate within a market environment. A [.].
Evangelizing a Content Marketing Program
brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. could be Hollywood, could be Bollywood, could be the traditional media. The hotel giant.
Five Cultural Reasons Marketers Fail to Keep Up with Consumers
APRIL 28, 2012
The alienation between organizations and consumers Different reasons stand in the way of solving the continuing disconnect – social media or not – between organizations and customers /consumers. Consumers are becoming channel-agnostic. They are effortlessly switching from one channel to the other. These discussions have a huge impact on buying decisions. The shift is clear.
Content Marketing: What Content People Share And Why They Do It
MAY 22, 2011
However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. But – let’s be honest – we especially want to know why sharing of content happens because everyone dreams of their content being “tweeted” massively, appearing on social media bookmarking sites thousands of times and getting shared via all possible channels with viral options, including email. Why do people share content? Thus context.
The Rise of Digital Influence: From Persuasion and Passion to Action
MAY 28, 2012
Blog Research Social media marketing Altimeter Group Brian Solis digital influence infliuencer marketing influencers persuasion relevance Robert B. (Digital) influence is the capacity to affect others to take actions and/or change opinions or behavior. It can happen directly (persuasion) and indirectly. However, it is always characterized by the resulting actions and changes. Cialdini.
Optimize: a Holistic View of Content and Marketing Optimization
APRIL 18, 2012
Think about search engine optimization and social media optimization, for instance. Lee Odden's Optimize: Discover - Consumer - Share Obviously, we optimize for media as well. Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. That’s optimization. Check out the whole interview with Lee here.
Content Strategy for Marketing
pushing products through mass media has been upended, as consumers, empowered by information, are demanding. SOCIAL MEDIA, EMAIL, AND OTHER TRENDS. your reputation, earned media, sales or sales leads, and. In other words, we make your content work well for search engines, mobile devices, social media, and your content management or marketing. Content. Strategy for.
B2B: Involve Your Sales People in Social Media Marketing and CRM Now
JULY 21, 2011
Divisions such as sales, can be involved much better in social CRM and social media processes. No matter how your organization is structured: it’s crucial to involve your sales people in cross-channel interactions and in your social media strategy as well. Social media monitoring and other measuring systems are not your only “ears and eyes” in the social space.
Brian Solis on Digital Darwinism and Customer-Centricity
DECEMBER 29, 2011
Blog Connected marketing Customer-centricity Interview Social media marketing Brian Solis customer-centricity Digital Darwinism new consumerism The End of Business As UsualAs you probably know, Brian Solis published a new book a while back, called ‘The End of Business as Usual’. Since it’s an ideal time to catch up with my reading before going underground for the end of the year, I asked Brian some questions that are related to the ideas he develops in it. [.].
Great Content Marketing Case: the Vocus Social Media Strategy Tool
SEPTEMBER 15, 2011
Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app VocusContent is a social object. By that I mean it is defined by what people want and how they interact, not the other way around. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper, a presentation, a video, the [.].
The Cross-Channel Customer Experience Must and How to Achieve It
AUGUST 1, 2011
That much is clear: customer experience and conversion transcend all media channels and activities, because people use various ways to find information and interact. They are truly media agnostic in doing this. Actually, I don’t like the word customer-centric too much, I prefer the term ‘people-centric’. Why is the customer experience so important? Succeeding. How far are you?
Content Marketing 2016: Staffing, Measurement, and Effectiveness
fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. traditional media publishers, writing great articles or filming. little.
Is Touchpoint Marketing the Only Marketing Left?
APRIL 3, 2012
In that regard, it looks a lot like social media, which seemed necessary for businesses to realize that marketing is not a one-way street. The same philosophy is often heard when it boils down to social media, inbound marketing, integrated marketing and more. Content marketers like to use Seth Godin’s famous saying that ‘Content marketing is the only marketing left’.
Context Marketing in Context: Beyond Inbound and Content
DECEMBER 10, 2012
Or better (in my definition): finding what they are looking for. A few reasons behind it: the changing behavior of people when preparing to buy, less trust, decreasing impact of interruption, disgust of marketing BS and monologues, media proliferation, etc. Marketing is not about social media. It isn’t combining channels such as social media and email. It’s not about content.
Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?
APRIL 24, 2013
Am I a social media strategist? Because, guess what: IT, management, collaboration, social media, digital business, technology, etc., it’s all connected. And your social media team (that often drives the demand for content marketing). No matter how you look at it: no business can succeed if it doesn’t make sure that its customers can make their customers succeed. Some examples.
Recruitment and Social: the Shift in Control Employers Forget
JUNE 3, 2012
When it boils down to the future of your business, your workforce is essential. I was completely stunned when reading recent findings by Gartner , stating that “monitoring employee behavior in digital environments is on the rise, with 60 percent of corporations expected to implement formal programs for monitoring external social media for security breaches and incidents by 2015.”
Study: How Much of Your Content Marketing Is Effective?
Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers.
Building Your Internal Social Media Expert Team
JANUARY 28, 2012
An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Blog Connected marketing Management Social media marketing Christopher Barger personal branding social media strategy social media team The Social Media StrategistTips and considerations. Let’s agree on terminology first. [.].