Conversionation

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Email marketing versus social media – once more

Conversionation

If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Email marketing Integrated marketing Social media marketing content marketing Email Delivered Social Media Today social versus email

Content marketing strategy beyond the first degree(s): value chains

Conversionation

Each successful content marketing strategy is a social and connected content marketing strategy by definition. I’m not just talking about the areas where social media marketing and even social business overlap with content marketing. I’m even not just talking about the need to work with audiences of audiences in an era where everything is (getting) […].

Why We Still Fight Over Social Media and Content Marketing

Conversionation

And the same goes for social media (marketing). If you follow a bit what’s going on, you’ll even find genuine fights over who’s right and who’s wrong about this or that in content marketing or social media marketing. Social media teams. You need content as a social object in social media. Bloggers with a PR or media background are no sales experts. Guess not.

The Future of Social Media: Identifying the Drivers

Conversionation

Recently, I was asked to write a chapter in a book on digital marketing and business about what’s coming next in social: the future of social media, both from a business and consumer perspective. Predicting what’s coming next for social media is easy if you look at the underlying changes and evolutions. His preferences shape the future of social media and of social business.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Defining Social Business: a Call for Clarity and Collaboration

Conversionation

It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” Although we like to say social media is “passé”  and it’s time for social business, we still focus a lot on the technologies and forget it’s about business , while it’s not about the technologies. Business is business. Social is social.

Social Business Failure Is a Choice: Speaking a Common Language

Conversionation

Just look at other umbrella terms such as social media marketing or at the incapability within many organizations to properly measure across silos due to non-standardized metrics and Key Performance Indicators. We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates.

Social Media ROI: Check Before You Start

Conversionation

An army of social media thinkers has deemed it useful to redefine ROI. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIIn 2010, Brian Solis introduced it in his book Engage! as Return on Influence (and also as Return on Investment, Return on Involvement, Return on Innovation and Relevance of Interaction). The term Return on Influence (now Realization of Influence as well) [.].

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By: Week 8: Online Communities, Communities of Practice | alh.meshari

Conversionation

[…] of the main reasons people succeed with social media marketing where others fail is that they think of those with whom they’re communicating not as pixels on a […

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Gartner: the Growing Role of the Social Customer Experience

Conversionation

They also understand that a new strategy is needed to embrace social and media trends.” Providing great customer experiences and optimizing touchpoints in a consistent way equals successful marketing. It’s as simple as that. We are shifting to a more customer-centric marketing view. The result of doing so is ROI. Let’s hope these insights remain once things go better again. Guess why?

Five Customer Empowerment Tips: the Days of Intuition are Over

Conversionation

The fact that consumers are more empowered is one of the reasons why businesses adopt a cross-channel touchpoint approach and use social media, for instance. We all talk about the empowered consumer and it’s safe to say that consumers indeed dispose of more ways to inform themselves, interact and buy when, where and how they want. You don’t really need studies to notice customer empowerment.

The state of digital marketing optimization 2015 – challenges and solutions

Conversionation

The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. Dave Chaffey on the lack of optimization in digital marketing and the actions to take, based upon 2015 digital marketing research in the UK. The conversation amongst digital marketing thought-leaders […]. Email marketing Marketing optimization Research Dave Chaffey Managing Digital Marketing Managing Digital Marketing 2015 SmartInsights Smartinsights.com

What You Really Must Know To Succeed in Social Media Marketing

Conversionation

Social media and networks have been part of many internet users’s life for the last six to seven years, with services popping up and falling down at an astonishing pace. And, yet,  social media marketing is still a very “hot&# topic. Blog Connected marketing Social media marketing social media marketingFrom forums to blogs: online conversations are happening since years and the success of [.].

The Ultimate Truth About Klout and Influence

Conversionation

Opinion Social media marketing Eloqua influence Joe Fernandez K+ Klout Klout score PeerIndexAn analysis of Klout, the use of it and the concept of influence from the Klout and social network perspective. Let me start by disappointing you. I do not know the ultimate truth. just wanted to grab your attention. That’s what you do with a post title now and then. However, now that you’re [.].

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

The Rise of Digital Influence: From Persuasion and Passion to Action

Conversionation

Blog Research Social media marketing Altimeter Group Brian Solis digital influence infliuencer marketing influencers persuasion relevance Robert B. (Digital) influence is the capacity to affect others to take actions and/or change opinions or behavior. It can happen directly (persuasion) and indirectly. However, it is always characterized by the resulting actions and changes. Cialdini.

Social Media Metrics: Jim Sterne on why, what and how to measure

Conversionation

In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. Blog Connected marketing Social CRM Social media marketing Jim Sterne social media metrics social media ROI web analyticsAnd he’s right where he writes that the Internet is the first many-to-many communication channel. The Internet is nothing more than a [.].

Content Marketing: What Content People Share And Why They Do It

Conversionation

However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. But – let’s be honest – we especially want to know why sharing of content happens because everyone dreams of their content being “tweeted” massively, appearing on social media bookmarking sites thousands of times and getting shared via all possible channels with viral options, including email. Why do people share content? Thus context.

Most Employees Have No Idea if Their Company Has a Social Media Policy

Conversionation

Social media marketingA company is a legal entity. It does not produce anything. It does not communicate, and it has no activities. Production, communication and all other activities are done by the people within the company and within businesses that collaborate with it. That’s obvious, right? The people in the company operate within a market environment. A [.].

Optimize: a Holistic View of Content and Marketing Optimization

Conversionation

Think about search engine optimization and social media optimization, for instance. Lee Odden's Optimize: Discover - Consumer - Share Obviously, we optimize for media as well. Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. That’s optimization. Check out the whole interview with Lee here.

The Cross-Channel Customer Experience Must and How to Achieve It

Conversionation

That much is clear: customer experience and conversion transcend all media channels and activities, because people use various ways to find information and interact. They are truly media agnostic in doing this. Actually, I don’t like the word customer-centric too much, I prefer the term ‘people-centric’. Why is the customer experience so important? Succeeding. How far are you?

Five Cultural Reasons Marketers Fail to Keep Up with Consumers

Conversionation

The alienation between organizations and consumers Different reasons stand in the way of solving the continuing disconnect – social media or not – between organizations and customers /consumers. Consumers are becoming channel-agnostic. They are effortlessly switching from one channel to the other. These discussions have a huge impact on buying decisions. The shift is clear.

B2B: Involve Your Sales People in Social Media Marketing and CRM Now

Conversionation

Divisions such as sales, can be involved much better in social CRM and social media processes. No matter how your organization is structured: it’s crucial to involve your sales people in cross-channel interactions and in your social media strategy as well. Social media monitoring and other measuring systems are not your only “ears and eyes” in the social space.

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Great Content Marketing Case: the Vocus Social Media Strategy Tool

Conversionation

Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app VocusContent is a social object. By that I mean it is defined by what people want and how they interact, not the other way around. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper, a presentation, a video, the [.].

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Brian Solis on Digital Darwinism and Customer-Centricity

Conversionation

Blog Connected marketing Customer-centricity Interview Social media marketing Brian Solis customer-centricity Digital Darwinism new consumerism The End of Business As UsualAs you probably know, Brian Solis published a new book a while back, called ‘The End of Business as Usual’. Since it’s an ideal time to catch up with my reading before going underground for the end of the year, I asked Brian some questions that are related to the ideas he develops in it.  [.].

Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?

Conversionation

Am I a social media strategist? Because, guess what: IT, management, collaboration, social media, digital business, technology, etc., it’s all connected. And your social media team (that often drives the demand for content marketing). No matter how you look at it: no business can succeed if it doesn’t make sure that its customers can make their customers succeed. Some examples.

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Is Touchpoint Marketing the Only Marketing Left?

Conversionation

In that regard, it looks a lot like social media, which seemed necessary for businesses to realize that marketing is not a one-way street. The same philosophy is often heard when it boils down to social media, inbound marketing, integrated marketing and more. Content marketers like to use Seth Godin’s famous saying that ‘Content marketing is the only marketing left’.

Recruitment and Social: the Shift in Control Employers Forget

Conversionation

When it boils down to the future of your business, your workforce  is essential. I was completely stunned when reading recent findings by Gartner , stating that “monitoring employee behavior in digital environments is on the rise, with 60 percent of corporations expected to implement formal programs for monitoring external social media for security breaches and incidents by 2015.”

Research Sheds More Light On Why People Follow Brands Via Social Media

Conversionation

Over the last year, several studies have shown that people mainly start to follow brands on social media because of discounts and promotions. Connected marketing Research Social media marketing brand followers customer experience Facebook InSites Consulting promotions research social media marketingOnce a social connection between a brand and a follower/fan is established, the continuity of it depends on your unique social proposition. In other words: what you have to offer matters most. [.].

Context Marketing in Context: Beyond Inbound and Content

Conversionation

Or better (in my definition): finding what they are looking for. A few reasons behind it: the changing behavior of people when preparing to buy, less trust, decreasing impact of interruption, disgust of marketing BS and monologues, media proliferation, etc. Marketing is not about social media. It isn’t combining channels such as social media and email. It’s not about content.

The Perception of Social Media Marketing: it’s a Free Lunch

Conversionation

Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals&#. The fourth edition of the survey indicated that the use of social media and networking tools is relatively well established, but that is about all, really. When looking at social media marketing, there still is a huge lack of a social media strategy, let alone some sort of plan. Furthermore, 73% of the questioned companies don’t have a social media policy. So: social media is free and a tool.

On Twitter and real life: some love and some tips #socialsong

Conversionation

My work involves using social media a lot and my life is not that social at all. It’s that time of the year. Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else. I’m working on a few trainings for a company to get their employees involved in a social business program. Yes, that involves training as well.

Building Your Internal Social Media Expert Team

Conversionation

An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Blog Connected marketing Management Social media marketing Christopher Barger personal branding social media strategy social media team The Social Media StrategistTips and considerations. Let’s agree on terminology first. [.].

Customer-Centric Social Media: What is Your Unique Social Proposition?

Conversionation

Since the upswing of social media we even got a lot more of them and ‘experts’ started giving new meanings to existing acronyms. Blog Connected marketing Social media marketing customer-centric ROI social media Unique Selling Point Unique Selling Proposition unique social proposition USPThere is no shortage of acronyms in the marketing jargon. This way, e.g. ROI became Return On Involvement and even Return On Ignorance, just to name one acronym. It’s really confusing and [.].

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By: The Perception of Social Media Marketing: it's a Free Lunch

Conversionation

[…] Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals” Although the respondents were […

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IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers

Conversionation

Of course, in the coming days, the media will mostly write that in Europe, advertisers spend more online than before. Alain Heureux, IAB Europe According to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in 2011, a year-over-year growth by 14.5%. This means that 1 in 5 advertising Euros in Europe is now spent online.

From Conversation Company to Optimization Organization

Conversionation

This is my second post in the series of ‘ The Future of Social Media ’. In social media, the emphasis has been on the holy conversation for quite some time now. ” While the term conversation has become one of those typical social media buzzwords, it is not new. It’s not a coincidence social media experts are increasingly talking about conversion and integration.

How to Unsuck at Personalization in Marketing

Conversionation

US Email conversion rates 2012 – DMA via eMarketer In an analysis of the research, eMarketer writes that the advances in marketing automation and data segmentation over the past two years undoubtedly play a role in the fact that email open and click rates keep doing well , despite changing consumer behavior, increasing media proliferation and whatnot. Here’s why and how to unsuck.

Web analytics Is Not Sufficient For Customer-Centric Inbound Marketing

Conversionation

For many companies they are sufficient to measure and improve the results of content marketing, search engine marketing, social media marketing and what we generally call inbound marketing. Web analytics offers enormous possibilities for those able to take all out of it. However, if you want to go a step further and know the efficiency, [.]. Blog Inbound marketing Web Analytics Avinash Kaushik ClickTale heatmap HubSpot inbound marketing web analytics