Just as social media fatigue may be setting in, I am beginning to see signs of content fatigue also.  Image by Will Lion via Flickr. In my recent article, Buyerology: The New Science of Understanding Buyer Behavior , I introduced the concept of Buyerology and the need for a renewed focus on understanding buyer behavior in the Social Age.    A key component of understanding buyer behaviors and decisions is gaining a reality check on Buyer Perceived Values (BPV).    It is proving to be a tricky formula.    Follow @TonyZambito. MORE >>

buyer behavior buyer ecosystem buyer enablement buyer experience cycle buyer goals buyer insight buyer persona buyer persona development Buyer Personas buying process content marketing content strategy customer experience Customer Insight demand generation qualitative research Sales Science social business social buyer social buyer persona social consumer social customer social mediaImage via Wikipedia. We are living in a world that is fraught with uncertainty.    The degree of uncertainty for businesses today probably is at the highest level in decades.  MORE >>

   Perplexing executives as well is the rapid infusion of digital and social media that buyers are engaging with at an increasing rate yet with no clear discerning picture of what the future holds.  Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.    This rethinking raises questions as well as the dialogue today on the effectiveness of the traditional functions of sales, marketing, support, and customer service.   MORE >>

buyer behavior buyer enablement buyer experience buyer experience cycle buyer goals buyer persona buyer persona development Buyer Personas buying process content marketing content strategy customer experience Marketing Personas qualitative research Sales sales enablement social business social buyer persona social experience social influence social mediaImage by davidking via Flickr. In my previous article, Enhance the Buyer Experience with Intelligent Engagement , I referenced a trend I called Experiential Buying.  Assist-Enabled Buying.   Follow @TonyZambito. MORE >>

Today, in B2B marketplaces, we are seeing the rise of social media expand at a rate unexpected as we climb out of the financial crisis stupor markets found themselves in the past three years.    With all the chatter about social media, have we lost sight of this important and consistent fact about human behavior and choices? Image via Wikipedia. The concept of goals has been around for centuries.  Humans   Humans have endeavored to achieve goals for a variety of mundane pursuits to noble purposes.  Third, adjust all your means to that end.”  MORE >>