SnapApp

OCTOBER 31, 2014

Sometimes the greatest inspiration for your “B2B” campaign might come from a traditionally “B2C” perspective – like this one from Bell Media. Bell Media came up with a spooktacular way to capitalize on the momentum around the holidays. Are you using interactive content marketing apps to engage your users like Bell Media?

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Media Broadcasting Click Rate Creativity 48

SnapApp

JANUARY 17, 2012

At SnapApp, we want to empower you to succeed in your social media marketing efforts. That's why we're running a special Facebook sweepstakes, The Social Media Training Library Giveaway. ?The Learn more about the books included in our social media library giveaway: Engage!

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Social Media Training Media Social Networks 48

SnapApp

SEPTEMBER 10, 2012

Take a look at the 2 minute video below to learn a bit more about how & why social media contests are beneficial for B2B and B2C companies OR register to attend our upcoming webinar on 9/26, "Contests: Planning Tips & Bloopers You Can Avoid".

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SnapApp

SEPTEMBER 5, 2012

So to channel this gridiron giddiness and football fervor into something productive, here are five social media lessons gleaned from the NFL! When it comes to planning your social media programs, identifying your company's strengths is pivotal. Do you have any lessons you've learned through sport that apply to professional life?

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SnapApp

SEPTEMBER 19, 2012

s life [of social media] for me and from me many voyages of the seven social seas, I?ve Successful social media starts with knowing the seas you're navigating and letting the winds of discussion carry you along. September 19 th be International Talk Like a Pirate Day, and I?ve ve no intent on walking the plank on the opportunity.

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Social Media Tips Media Curation 48

SnapApp

JANUARY 9, 2013

Five to ten years from now, however, it will probably be just as difficult to imagine a company operating online without some sort of social media or interactive strategy. The need for interactivity online didn't really start with social media, but through social media?s Because We Can, We Must.

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SnapApp

JUNE 14, 2012

Search Engine Journal asks, where is your social media effort best served : in-house or with assistance from a third-party expert? (By By B rittany Leaning ) Social Media Club ? (By By B rittany Leaning ) Social Media Club ?does does a mid-year review of their Social Media predictions for 2012. (By Chrissie Scelsi ).

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SnapApp

DECEMBER 7, 2011

Digital Marketing World: Social Media Marketing conference,?organized This is a free virtual conference focused on making the most of your social media campaigns. Download free videos, guides, and case studies that will help you make the most of your social media presence, including our newest offering, ?The

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SnapApp

JUNE 7, 2012

presents the 10 Commandments of Social Media Content Marketin g--they're not etched into stone tablets, but the advice is still sound! (by by Jeff Bullas) Social Media Club ?asks by Graham Smith) Socialmedia.biz encourages you to embrace your social media slutty side (By Chris Abraham ) Jeff Bullas ?presents

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SnapApp

AUGUST 20, 2012

From a professional stand point, who owns or who should own social media? Articles for young people and articles against young people managing professional social media accounts have been popping up everywhere, but are these articles touching upon natural qualities that are inescapably tied to age, or is it all just for hype and buzz?

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SnapApp

FEBRUARY 28, 2012

of Saint Louis, MO who just won our Social Media Training Books Giveaway! Included in the Grand Prize are books from social media gurus, Brian Solis, Dave Kerpen and Ann Handley. Learn more about the books included in our social media library giveaway: Engage!: Congratulations go out to Shaun Y.

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Social Media Training Media Social Networks 48

SnapApp

SEPTEMBER 4, 2012

If your business is online, you need social media - end of story. A recent study found that 60% of consumers worldwide expect brands to respond on social media channels when questioned. This rapid integration of social media into business practices is a clear indication of its popularity and utility.

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Social Media Cost Media Conference 48

SnapApp

JULY 5, 2013

. ———————————————————————————————————— For this week’s SnapApp of the week, I'd like to highlight GFR Media’s “Starbucks Refreshers Photo Hunt”. Hosted on their Facebook Page , GFR Media has utilized the like-gate for new visitors to grow the Starbucks Puerto Rico presence across this particular social channel.

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Media Click Rate Opt-in User-Generated Content 48

SnapApp

AUGUST 21, 2012

Moreover, criticism, especially in social media channels, can be incredibly valuable for driving passion, improvement and change! If someone takes time out of his or her day to get on a social media soap box and spout criticism your way it's actually a good thing. How do you feel about facing criticism in social media?

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SnapApp

SEPTEMBER 25, 2012

To help you handle errors like a champ, here are three super social media examples of what and what not to do. ?With When it comes to social, Likeable Media is a powerhouse, but when a hashtag was misused in a tweet on behalf of a client, Likeable could?ve With Great Power Comes Great Responsibility:? What could?ve Worldwide,?

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SnapApp

NOVEMBER 15, 2013

In The Most Maddening Social Media Behaviors bracket, MarketingProfs has matched up everything from #hashtags to emoticons ;D for marketers to vote on the social media behavior that drives them the craziest.

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Social Media Multi-Channel Media Viral Marketing 48

SnapApp

JUNE 26, 2012

Do you ever feel like social media is taking too much time from your day? Try these five tips to use your time on social media more effectively. When you plan your schedule for the day, try to set aside some time just for social media. When you plan your schedule for the day, try to set aside some time just for social media.

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SnapApp

JUNE 12, 2012

LinkedIn.enough names are orbiting the sun of "Social Media" it's hard to make sense of it. And that's without accounting for how rapidly the social media landscape changes. However, reports suggest that Facebook fans are among the lowest quality of social media subscribers in terms of engagement.

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Social Media SMS Media Long Tail Marketing 48

SnapApp

JULY 27, 2012

s Opening Ceremonies are about to kick off, and of course, comparisons between sport and social media are everywhere. ?But Social media, at its best, mirrors these principles. Like an athlete who gives an inspiring performance, great social media interactions resonate with the people involved. Olympic buzz is in the air as ?London?s

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Social Media Media Ethics Barriers 48

SnapApp

DECEMBER 20, 2011

The September issue of Advertising Age revealed a stunning social media number. From a content marketing and social media strategy perspective, what can businesses learn from some of the web's top publishers? Martha Stewart's social media strategy teaches companies to radiate personality. Martha Stewart Living. Cosmopolitan.

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Social Media Media Marketing & Strategy Tips 48

SnapApp

OCTOBER 24, 2012

Try checking out our " Winner's Guide to Social Media Contests " to get started. It's clear that a running a video contest can provide a big boost for your business. But how do you make sure that your contest is successful as possible?

Social Media 54

Social Media Video Marketing Media Storytelling 54

SnapApp

APRIL 1, 2011

Social media brings new challenges because the medium is so flexible and opens one up to many communication vehicles, only further complicated by the fact that there are many channels managed by multiple team members. All social media channels need a unified tone and consistency in order to create trust with your audience that ?

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Social Media Brand Identity Branding Media 48

SnapApp

MAY 17, 2012

Social media is a constantly changing field with new apps, technologies and networks being released every day. To keep up, your social media strategy needs to be adjusted continuously as well. Creating a social media plan will help keep your strategy on track as it evolves. Image credit: English106. To define your direction.

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Social Media Allocation Planning Media 48

SnapApp

NOVEMBER 18, 2011

There are many components to an effective social media marketing campaign--conveying your message,?targeting?your How do you know if your social media efforts are getting the results you want? Tracking Your Social Media Campaign. Anytime you distribute content across your network of social media sites, track it's progress.

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Social Media Analysis Media Eye-Tracking 48

SnapApp

AUGUST 16, 2012

Imagine the social media ecosystem as if you were a seal. So in honor of Shark Week, here are five surefire ways to end up as social media shark bait. Your lifeline in social media isn't the platform you're using or the sophisticated algorithm behind the network, it's the relationships that you build. doesn't mean ?they

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Social Media Media Practices Social Networks 48

SnapApp

APRIL 19, 2012

By Corina Mackay Image credit: Michael (blue2likeyou) Keeping social media accounts up to date takes time. If you're short on time, there are plenty of small tweaks you can make to your social media presence that will take you less than ten minutes. Add some photos to your social media accounts to take advantage of this.

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Social Media Media Social Networks Profiling 48

SnapApp

APRIL 12, 2011

Pangea Media Announces SnapApp Platform for Engaging Customers and Generating Leads. Pangea Media, the largest quiz and quiz technology company on the web, today announced SnapApp, a platform for customer engagement and acquisition that enables marketers and publishers to create quizzes, polls, surveys, sweepstakes and contests (?

Media 48

Media Distribution Acquisitions Custom Publishing 48

SnapApp

APRIL 29, 2011

Pangea Media, the largest quiz and quiz technology company on the web, today announced its SnapApp marketing platform for customer engagement and acquisition is now accessible to users tapping into Facebook on mobile devices. ? It's clear social media in combination with mobile are huge marketing considerations,? About Pangea Media.

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Mobile Marketing Customer Surveys Facebook Media 48

SnapApp

FEBRUARY 3, 2012

of time spent on the Internet is on social media sites, it is surprising to believe that less than 60% of Fortune 500 companies have Facebook pages. What companies don't realize though, is that effort spent in social media can bring unexpected results for their organization. Considering the fact that 22.5% increase brand awareness.

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Social Media Media Custom Publishing Social Networks 48

SnapApp

NOVEMBER 9, 2018

A successful conversational marketing program includes three pillars that allow you to engage your prospects in qualifying conversations across channels and programs… The three pillars of conversational marketing: Social media.

Conversion 101

Conversion Sales Qualified Leads Sales Cycle Paid Search Agency 101

SnapApp

MAY 24, 2012

Forbes ponders whether or not social sharing buttons are the future of online advertising. Source: Forbes.com. MarketingLand reports that even though Google+ has 170 million users now, engagement is down by 30%. breaks down the details of the? Facebook IPO and explains what it means ?for for the average Faceook user.

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Social Media Google Ads Social Marketing 48

SnapApp

SEPTEMBER 25, 2018

Myth 1: Social media is ineffective when it comes to generating quality leads. It goes without saying that social media is an impactful channel when it comes to customer service and engaging with your audience. However, social media has repeatedly proven itself as a reliable way to generate legitimate leads.

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Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 83

SnapApp

FEBRUARY 28, 2018

Between social media and digital experiences in our personal lives, buyers are looking at relationships with brands on a more personal level. Forbes reports that sales reps who are active on social media outsell their peers by 78%. It could mean sharing on social media, inviting company guest writers to your blog or other steps.

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Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

SnapApp

SEPTEMBER 19, 2017

Social media can’t be an afterthought. . Across all generations, B2B buyers reported starting their research for a possible solution on social media. Social media is also a great way to highlight the company values and personality that is appealing to Millennial buyers. . Rethink your white papers. .

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B2B Marketing Lead Ranking Planning Top of Funnel 67

SnapApp

FEBRUARY 22, 2017

The Worst Places to Buy Clothes was this sports media brand’s creative spin on March Madness, with a decidedly hilarious result. This media site created a bracket out of popular ‘90s cartoon characters. Philadelphia public media provider WHYY crowns a new King of Public Media each year in their Public Media Madness tournament.

Creativity 59

Creativity Viral Marketing Paid Search Agency Marketing 59

SnapApp

MAY 7, 2019

For example, as the chart below shows, ‘following up via social media’ was an unpopular tactic with only 2% of marketers saying it has ‘significantly helped’ turn leads into sales-ready ones. Share your article on your personal and company social media accounts. Ask your colleagues to share the article to their social media channels”.

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Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

SnapApp

SEPTEMBER 30, 2016

8 Essential Elements of a Social Media Marketing Strategy. How Much Time Do Employees Spend on Social Media at Work? 8 Essential Elements of a Social Media Marketing Strategy. Houssem Daoud, Social Media Examiner. Looking to get your social media marketing strategy off the ground? What’s Next? 9 Reasons to Rebrand.

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Social Media Opinions Internet Marketing Cost 48