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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

This explosion of options has revolutionized media planning. According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+.

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Top 3 Demand Gen Strategies of 2023 and Beyond

FunnelEnvy

The book Blue Ocean Strategy is one resource to help you think outside the box and craft a strong USP. Create a Targeted Social Media Plan Social media can be a potent tool for B2B demand generation. However, social media creation and distribution are resource-intensive and time-consuming.

Demand 57
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How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

How having a social media plan extends beyond the computer and means more than maintaining active accounts online. Why social marketing doesn’t mean just social media. Coldwell Banker Real Estate : YouTube , Blog , Facebook , Pinterest , Twitter. ” —@LListanski (highlight to tweet). Gen Blue Social Squad.

Training 113
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How CPGs can realize the value of first-party data with a CDP

Martech

On top of that, many of the media measurement approaches (e.g., The solution is a mix of tactics, including first-party audiences activated via walled gardens (Facebook, YouTube, Amazon, Tiktok, etc.). First-party audiences can be activated in programmatic media to: Deepen consumer relationships through personalization and retargeting.

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How Marketers Can Adapt to Apple’s Privacy Changes

Porch Group Media

Ad tech, and I will simplify it, is a way of media planning that specifies types of content to attract certain consumers, maybe by age and demo breakout. So that is my core consumer and knowing that I will target those media properties. Stay up to date with the latest news and resources: Thank you!

Privacy 52
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How Publix Loves Their Customers in Social Media

Convince & Convert

Why properly handled but ultimately unsuccessful social posts don’t equal a failing social media plan. Publix Super Markets on Twitter , Facebook , Instagram , YouTube , Pinterest. How promoting technologically unskilled but teachable dedicated employees leads to the perfect social advocates. Quotes From This Episode.

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Living Proof That Defense Contractors Can Rock at Social Media

Convince & Convert

How creating defined strategies for each social channel leads to an effective and targeted marketing plan. Why a comprehensive digital and social media plan means including HR. “I work with a lot of engineers and rocket scientists that saw social media as something their kids did. Quotes From This Episode.