Customer Experience Matrix

AUGUST 14, 2014

That’s why scanning the Internet to find new prospects is such an exciting opportunity. Whether the vendor sells prospect lists or only enhance names provided by the client. Vendors I’ve Reviewed • Mintigo both returns new prospects and applies scores to prospect lists provided by the client. I reviewed them in June 2014.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

DECEMBER 19, 2011

Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter).

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

JULY 17, 2009

The company plans to expand some of these database-related features by the end of this year. On the other hand, unlike traditional demand generation systems, 5Buckets includes promotions to existing customers as well as sales prospects. The core feature of 5Buckets is its ability to run campaigns that direct output to different media.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

DiscoverOrg

AUGUST 14, 2018

Focus your account-based marketing plan around the products with the fastest sales cycles! Identify each milestone along the way from prospect to customer and build a playbook. So, maybe you’ve seen some strong ROI data from prospects who engaged with content about Data Visualization and Reporting. Do you need fast growth?

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

Smashmouth Marketing

OCTOBER 3, 2010

As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle.

Jigsaw 100

Jigsaw Product Marketing Management Salesforce.com 100

DiscoverOrg

AUGUST 14, 2018

Focus your account-based marketing plan around the products with the fastest sales cycles! Identify each milestone along the way from prospect to customer and build a playbook. So, maybe you’ve seen some strong ROI data from prospects who engaged with content about Data Visualization and Reporting. Do you need fast growth?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

NuSpark Consulting

MAY 28, 2011

You complained that we constantly gave you reports and data dumps without any actionable plans and recommendations. You guys only knew the basics of Salesforce.com. You folks stumbled with social media and kept questioning the value of the time and resources. It’s nice that the cold call time is much less now.

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Scoring 100

NuSpark Consulting

MAY 28, 2011

You complained that we constantly gave you reports and data dumps without any actionable plans and recommendations. You guys only knew the basics of Salesforce.com. You folks stumbled with social media and kept questioning the value of the time and resources. It’s nice that the cold call time is much less now.

Email Marketing 100

Email Marketing Work Management Lead Scoring Lead Ranking 100

ANNUITAS

MARCH 18, 2014

In most B2B marketing planning sessions, the technical team is not involved in any of the strategy discussion. With IT included in the marketing strategy, their roles in the tactical requirements of the plan make sense to them as they understand not only the what , but also the why. Step Three: Content.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Vidyard

JANUARY 17, 2017

Here are 11 of the best free sales tools we’ve discovered to help you find more leads, collaborate with your team, and spend less time prospecting so you can spend more time selling: Rapportive Used for: Gathering data on prospects right inside your email. Hunter Used for: Finding contacts from specific websites.

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. But Facebook?

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Customer Experience Matrix

JULY 28, 2010

Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity. Nor will it expand into marketing resource management features for planning and budgeting.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Software Advice does show the number of prospective buyers by industry: not surprisingly, tech is still the most common industry among new buyers.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 1, 2009

That’s somewhat entertaining and can be useful to salespeople who might notice and reach out to current clients or prospects. It can also import a client’s list of target accounts from Salesforce.com and issuing alerts when those companies visit. We discussed social media briefly; they aren’t using social data (e.g.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Vidyard

JANUARY 17, 2017

Here are 11 of the best free sales tools we’ve discovered to help you find more leads, collaborate with your team, and spend less time prospecting so you can spend more time selling: Rapportive. Used for: Gathering data on prospects right inside your email. Used for: Finding contacts from specific websites.

Marketing Automation Services 50

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Intralinks will also use Vidyard to gauge viewer interest, providing enhanced lead scoring, qualification and nurturing.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? For example, when a prospect clicks on a specific link, a sales rep logs a call, or a lead score goes above a certain threshold, you can automatically send the right message at the right time. On the face of it, this is not a surprising question.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

MLT Creative

AUGUST 1, 2011

Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start. Anyone with the least bit of interest in B2B social media marketing knows there is an abundance of information about it everywhere you look online.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Because we believe that to continue our fast growth we need to scale both paid programs as well as inbound programs including SEO, Social Media, and Content Marketing. But what qualities are key in an inbound or social media expert? Often customers will use social media as an outlet when frustrated.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Adobe Experience Cloud Blog

JUNE 3, 2011

Recently I had the pleasure of traveling to Dublin to sit down with Fergus and talk about why he joined Marketo, his plans for building out the European hub, the recent changes in the buying cycle and his thoughts on Marketo’s position as one of the fastest growing software-as-a-service companies ever. Fergus Gloster]: Absolutely.

Work Management 48

Work Management Marketing Management Buying Cycle Marketo 48

markempa

MARCH 18, 2005

« Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

Online Marketing Institute

NOVEMBER 4, 2010

Without these two critical elements in place, even the best planned content syndication program can meet with sales apathy and disappointing results. In a typical scenario, content syndication leads are received by the media vendor hosting the registration forms, and then shipped weekly to a client in batch form.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Hubspot

JULY 22, 2010

For example, when we helped create Website Redesign LITE , stripping down the design process to the fundamentals was a key part of the plan. The popular cloud software company, Salesforce.com, did an excellent job creating separate looks for their home page , Cloud Blog , and interior content pages.

Marketing Websites 28

Marketing Websites Salesforce.com Webinar Metrics Copywriting 28

Hubspot

APRIL 29, 2010

A bunch of prospects, customers and partners have started using it. If you're in marketing and you don't know what the plans are, you should sit down with your CEO, CFO or VP Sales and ask, "How can I better support the monthly revenue targets?" But, it's too complex for most to grasp. And involves a lot of work to complete.

Traffic 28

Traffic Cold Calling Marketing Websites Trade Show 28

Hubspot

MARCH 5, 2012

Other marketing software platforms do not allow users to do all their marketing in one place, but HubSpot integrates website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring tools. 3) Attract Trade Show Attendees With Content.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Webbiquity

JULY 10, 2018

Beyond that, your information architecture should be determined by the needs of your various online audiences: sales prospects (usually most importantly) as well as existing customers, the media, partners, potential employees, industry analysts, and possibly investors. Particularly by prospective customers.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Synchronizing prospect and opportunity databases is key. The technology appears useful at both ends of this spectrum. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JANUARY 24, 2015

The media library supports images, files, articles, and videos (through Vimeo integration); the calendar provides full event management; surveys can change questions based on previous answers and include automated follow-up actions. All plans include unlimited emails. It now has about 700 customers with over 2,000 end-users.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Hubspot

AUGUST 8, 2012

In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc. Creating an Excellent Customer Experience on Social Media.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

Customer Experience Matrix

MARCH 19, 2015

Among our quaint notions, we thought that B2B companies couldn’t build predictive models because they didn’t have enough data about their customers and prospects. The Internet has changed that, providing oceans of relevant detail from company Web sites, social media, job boards, and other sources. New prospect names is additional.

Lead Ranking 120

Lead Ranking B2B Sales Work Management Marketing Management 120

Lead Liaison

JULY 18, 2018

We’re talking about planning, lead capture, and post-event nurture. So B2B- we’re gonna be working on some Prospecting. These are the areas where live events tend to be most effective compared to other types of marketing like emails or even physical media. So first off let’s talk about Social Media a little bit.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Customer Experience Matrix

JUNE 9, 2011

A simpler end-user interface is planned for future development. It has about ten clients spread among financial services, insurance, communications and media. Swyft was founded in 2004 and launched its product in 2006. The largest are mid-sized firms, with a several million customers.

Work Management 120

Work Management Marketing Management Cost Software 120

Kapost

OCTOBER 21, 2016

Now, a typical marketing organization employs dozens of tools, from marketing automation, to web analytics, social media management…the list goes on and on. Nearly every department has such an OS: Sales: CRM, sometimes referred to as Sales Force Automation; Salesforce.com is the dominant player, along with Microsoft, Sugar, and Oracle.

Resource Management 48

Resource Management Work Management Paid Search Agency Marketing Management 48

Digital B2B Marketing

JUNE 7, 2012

May refer to paid search or other CPC priced media programs. SMM : Social Media Marketing. Generally used for paid media programs and calculated media cost divided by clicks. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). Salesforce.com. CPL : Cost per Lead.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Webbiquity

JULY 19, 2010

But today, a new breed of vendors is determined to leave behind the hype-to-bust path of early b2b ecommerce and online marketplace trailblazers and improve b2b purchasing practices through social media and other Web 2.0 technologies. Here are five companies that exemplify these new approaches.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100