The Point

SEPTEMBER 29, 2011

The subject of hot vs. cold leads was a prime topic at a Marketo roadshow event I attended earlier this month, when Paul Albright , the company’s Chief Revenue Officer, gave a compelling presentation on marketing metrics and some of the factors behind his company’s rapid success. Why is Marketo’s percentage so much higher than the average?

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Leads 100

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Spend as much time on your subject line as you do on your content. The subject is often the determining factor for whether a recipient opens it or not.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

SmartBug Media

NOVEMBER 3, 2020

For instance, if a lead downloads your Q4 Travel Industry Outlook white paper, you can add them to your white papers campaign (or you can be more specific and create campaigns for each white paper you produce—it’s up to you!). Third-Party Apps. Magic Robot.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

The Point

JULY 21, 2016

A well-planned, well-designed lead scoring schema ensures that sales reps are spending time with the leads that most merit the investment. For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) Lack of segmentation.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

Adobe Experience Cloud Blog

AUGUST 22, 2018

How much budget they have to spend. … Meanwhile, the display ad attracts visitors with a white paper, explaining the pros and cons of dashboarding rather than asking them to sign-up for a free trial: Don’t use the same ads and subsequent landing pages for all channels. Without knowing: Who you’re creating your ads for.

PPC 107

PPC Advertisements Advertising Campaigns 107

SnapApp

MAY 12, 2015

Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. Any white paper or long-form asset you create can be repurposed into at least one interactive assessment, and probably several. is perfect top-of-funnel content.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. That is precisely why marketers need to spend far less time managing and analyzing their data—not more. Find out how it’s done in our free white paper : Image credit: Pixabay | CC0 Public Domain. Hear me out.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. First, what is intent data? The Intent Data You Already Use. Problem #3c: Late to the Party.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Customer Experience Matrix

FEBRUARY 26, 2009

You’re also spending way too much time worrying about my blog, although I appreciate the attention. offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Ambal's Amusings

FEBRUARY 18, 2010

"Go Where Your Best Prospects Spend Their Time" Ardath Albee's Bio. There are also a lot of ways to spend time and resources without generating results. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketo's Modern B2B Marketing. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. have become a key part of this process for innovative organizations.

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. Unfortunately, they only have enough money for one white paper to be written, created and produced.

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

Adobe Experience Cloud Blog

DECEMBER 16, 2013

Ultimately, Apple saved me time I’d usually spend looking up the length of my commute. Does your marketing automation solution track behavioral data, such as white papers your users have downloaded, or web pages they have visited? Retargeting Ads. Instead, she might like to know how email marketing will benefit her business.

Buyer Personas 48

Buyer Personas Landing Pages Marketo Cross-Selling 48

SnapApp

AUGUST 20, 2015

They minimize effort on the part of visitors who just want whatever’s on the other side of the form, and they maximize the likelihood your visitor will convert in the short time they spend on a landing page. Interactive white papers, quizzes, and assessments can do both — and without dramatically affecting your cost per lead.

Cost per Lead 48

Cost per Lead Sales Qualified Leads Conversion Lead Scoring 48

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

JANUARY 4, 2012

Some common New Year’s resolutions that can be translated to the top line of a business are: Spend More Time With Family and Friends. Your 2012 New Year’s Revenue Resolution was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. budget, it’s now up to you to prove that you can trim the fat.

Budget Programs 48

Budget Programs Forecasting Fulfillment Marketo 48

Adobe Experience Cloud Blog

JULY 16, 2013

Here are some things we’ve tested: offer (demo vs. book/white paper); reward amount (no reward vs. $50 vs. $100 giftcard); personalization (standard HTML email vs. text-only). At Marketo we frequently use accelerator offers in our marketing campaigns. Use scoring and sales alerts to route engaged leads for immediate follow-up.

Campaigns 48

Campaigns Eye-Tracking Thought Leadership Marketo 48

Moz

DECEMBER 17, 2020

So selecting competitors is the step that is really important, especially in the B2B space, because the B2B space is very competitive, and in this space we have a few marketing giants like Oracle, AWS, Marketo, Google, that can be considered the de facto competitors for everyone. What kind of content type do they prefer?

Analysis 61

Analysis SEO B2B Top of Funnel 61

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. With over 1,500 worldwide customers, Marketo is a leader in cloud software and one of Silicon Valley’s fastest-growing companies. A thick skin.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

At Marketo we sell to the C-Suite, Marketing Executives, Sales Management, and Marketing practitioners. This means you could spend all your budget and drive all your leads in the last few days of that cycle and still hit your targets. Time of month or quarter: Let’s say your company works on quarterly budgeting and planning cycles.

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

JANUARY 9, 2012

It’s highly measurable, and by monitoring results, marketers can effectively identify top performing campaigns (as well as low performing) and reallocate ad spend accordingly. What Galileo Can Teach Marketers About Lead Generation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Multivariate Testing.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Adobe Experience Cloud Blog

JULY 25, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials. We are very excited to welcome him. Breaking Down Assumptions about Social Media.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Adobe Experience Cloud Blog

JULY 6, 2011

We are drawn to sequels because we love getting to spend more time with our favorite characters. Recycle content such as slide shows, videos and podcasts into white papers, blog posts and webinars. For additional tips to content marketing, download the Content Marketing Cheat Sheet from Marketo. Bask in Familiarity.

Content Marketing 48

Content Marketing Storytelling Content Marketo 48

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. With the addition of a lead nurturing program such as Marketo, slow leads convert at a much higher rate of 20%.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

Adobe Experience Cloud Blog

APRIL 27, 2011

Doing so allows sales teams to spend time with hotter prospects, working toward a sale – rather than trying to qualify and convince those who aren’t ready. We have documented a lot of our own success in this webinar about how we manage our sales process and in this white paper about our sales qualification team.

Cold Calling 48

Cold Calling Lead Generation Sales Qualified Leads Lead Ranking 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). This led me to introducing the Marketo Lead Management platform to help us automate and manage our leads.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

DECEMBER 4, 2009

I recently received a question from a Marketo customer about best use of links in emails. Example: Marketo. Example: Read the new Marketo Lead Nurturing White Paper. In addition, Marketo customers or those using a sophisticated marketing automation tool should be sure to include links in their emails.

Phishing 48

Phishing Practices Best Practices Privacy Policies 48

Adobe Experience Cloud Blog

APRIL 27, 2012

This software allows the Marketing department to do a lot of things, including score leads based on their behaviors (downloads of a white paper, visits to a pricing guide, etc.) After all, the Sales team prefers to spend their time on leads that are most likely to convert into deals. RPM & the Executive Suite.

Work Management 48

Work Management ROI Allocation Marketing Management 48

Adobe Experience Cloud Blog

JULY 12, 2010

There are many ways to do this, but typically you are either sharing information about a white paper or newsletter via a Tweet or permantly posting a link up that resides in a social media page that allows someone to subscribe to your emails without ever leaving the social media site. . At Marketo we call this a drip campaign.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Heinz Marketing

MARCH 21, 2022

The other thing that did stand out to me though, is what you just referred to less than 10% of companies actually have a lead management system in place most are using Salesforce or some form of apex coding or Marketo or some other system to manage their lead flow. No pressure. Was really thrilled to work with you guys on this.

Work Management 80

Work Management Marketing Management Budget Programs Marketing Budget 80

Heinz Marketing

APRIL 22, 2019

Some lessons from Dan McDade in this episode include: “There’s a real focus on the technology stack and companies are spending more and more on that technology stack. Would you rather spend $1 on each of the 10 prospects? Or would you rather spend $2 and five of the prospects?

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

Perkuto

APRIL 2, 2019

This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.”. That being said, there are many Adobe products for Marketo users to understand and make sense of.

Marketo 40

Marketo Product Lead Ranking Marketing AI 40

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? The mere fact that they must fill out a form to get your ebook, white paper or brochure will cause them to attribute greater value to it and see it as more authoritative.

Content 133

Content Paper User-Generated Content Thought Leadership 133

Rev

NOVEMBER 20, 2018

Get the AI white paper: “How to Win the Love of Your CEO”. Get the AI white paper: “How to Win the Love of Your CEO”. As a result, salespeople spend 20% of their time prospecting, according to CSO Insights. A Marketo study found that just 22% of sales qualified leads convert into closed-won business.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

NuSpark Consulting

OCTOBER 28, 2018

Content can include blog posts, eBooks, downloadable white papers, video footage, infographics, and email newsletters, among others. Marketo reports that 97% of B2B marketers get a higher ROI from account-based marketing (ABM) methods.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Work Management Marketing Management 147

Contently

DECEMBER 5, 2017

Using a simple setup with Google Analytics and Marketo could work fine, but you need to make sure the platforms talk to each other so you can track how top-of-funnel engagement impacts down-funnel conversions. ” But when it comes to articles, videos, and white papers, brands seem more than happy to copy each other.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164