Sprout Social

AUGUST 28, 2023

Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. How Sprout helps marketers Sprout handles a range of marketing functions—from social media and customer care to digital marketing and competitive intelligence—giving you more valuable insights for faster decision-making.

Marketing AI 88

Marketing AI Marketing Automation Services Enterprise Management Planning 88

Customer Experience Matrix

NOVEMBER 16, 2011

My last two posts (not counting this morning’s detour into Marketo-land) described common errors marketers make when selecting marketing automation systems. Remember all that yammering about how today’s buyers do their own research, don’t talk to sales until late in the process, and get their information from social media rather than experts?

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Adobe Experience Cloud Blog

MARCH 25, 2020

While Ferris was writing about The Pareto Principle, companies like Marketo were creating marketing automation software that would make it possible to implement it on a larger scale. Who’s Already Offering More Paid-Time-Off? Consider parlaying the time that marketing automation has given your company to join them.

Marketing Automation Services 147

Marketing Automation Services Marketing Automation Automation Work Management 147

Launch Marketing

APRIL 20, 2022

As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Mike_Stelzner Founder, Social Media Examiner . He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking and his book.

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Webbiquity

SEPTEMBER 27, 2019

But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Image credit: Marketo. Make sure your email incorporates a footer section that includes your unsubscribe link, company contact information, privacy policy, and clickable social media icons. Image credit: United by Blue.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

KoMarketing Associates

JANUARY 2, 2018

A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy. One of the recommendations was to set 15 minutes a day to social media activity, making this activity a priority and not just a task. I find I retain more information when writing things down in addition to listening.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Great news, right!? Think Beyond B2B.

Social Media 96

Social Media Media B2B Tips 96

Adobe Experience Cloud Blog

MARCH 31, 2016

A degree in journalism, numerous media internships, and nearly two years editing the homepage for America’s most-watched cable news network inadvertently turned me into what I recently told a colleague was “The Grammar Hammer” (copyright pending). Share your tips for writing spotless marketing copy in the comments below!

Tips 48

Tips Thought Leadership Cable Copyright 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. There is increasing pressure to write long-form content, but the attention spans of users are getting shorter each day. Why Long Form Content Works.

Planning 268

Planning Content Work Management Paid Search Agency 268

Ambal's Amusings

FEBRUARY 5, 2010

" Michael Stelzner is author of the book Writing White Papers , founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit. " Social media strategies will be as commonplace as using a fax machine—every business will need to be in the game.

Social Media 100

Social Media Media Paper Copywriting 100

Adobe Experience Cloud Blog

FEBRUARY 6, 2017

From account hacks to controversial statements, brands often struggle to recover from embarrassing social media blunders. In fact, social media marketing requires a lot of patience and maintenance. Monitoring and protecting your social media presence from decline or extinction is just as pivotal as demonstrating it in the first place.

Social Media 48

Social Media Media Thought Leadership Work Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. Ann Handley.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Email marketing, content strategy, customer conversion, brand philanthropy, and social media – check out five high-level strategies to improve each of these marketing functions. . SOCIAL MEDIA. Leave behind: Social Media as a Place to Pitch. Adopt in 2020: Social Media as a Place of Engagement. EMAIL MARKETING.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Adobe Experience Cloud Blog

JANUARY 28, 2015

A few years ago, blogging and social media were separate. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. ~Seth Godin.

Social Media 48

Social Media Media B2B Thought Leadership RSS 48

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

Author: Megan Ziman Trust me, writing your first blog post can be scary. Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. This motivated me to continue writing. Before you start writing, you have to come up with a subject.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Terms and Conditions Thought Leadership 48

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. SAP is writing a story on social to build emotional connections and positive associations with the brand. Be Nerdy, Yet Relatable.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

LEADership

DECEMBER 9, 2016

Why the intense focus on social media marketing these days? It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products. So what’s the best way to approach social media? billion active monthly users.

Social Media 40

Social Media Media Marketing & Strategy Buyer Personas 40

Adobe Experience Cloud Blog

APRIL 25, 2016

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. You can’t just write copy that’s tweaked from another channel.

Social Media 48

Social Media Social Marketing Media Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 30, 2015

Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. 5:30AM: BUZZZZ!

Social Media 48

Social Media Work Management Media Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 7, 2018

Social media is a prime example. I live about a half hour away from the Marketo office. Gone are the days of manually tagging your friends in your social media posts. Facial recognition is just one of the amazing ways that social media is using machine learning to improve our experience as users. 2. Siri and Cortana.

Examples 134

Examples Classified Ads Paid Search Agency Internet Marketing 134

Adobe Experience Cloud Blog

AUGUST 9, 2017

Tip #1: Write Subject Lines That Beg to be Opened. At Marketo, we use The Four U’s of Subject Lines , a very helpful acronym that we picked up from Copyblogger to help determine if our subject lines are ready: Useful: Is the promised message valuable to the reader? After all, your email doesn’t matter if no one opens it!

Lead Nurturing 134

Lead Nurturing Lead Ranking Lead Scoring Leads 134

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. Because some journalists often write surface-level content for uniformed audiences. They looked like weeds to me. Develop Audience Personas.

Guidelines 134

Guidelines Peer-to-peer B2B Thought Leadership Thought Leadership 134

Adobe Experience Cloud Blog

JULY 17, 2018

From my experience through the case studies I’ve been involved with at Marketo and the feedback I’ve gathered from sales (because they are on the frontline of feedback—and we’re all about that marketing and sales partnership!) 4) Go Live on Social Media. However, just like bad stories exist, bad case studies exist.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Content is everywhere these days.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

markempa

JUNE 29, 2009

That’s why why I think social media has a lot of potential for B2B marketers and sellers. Social media tactics are wonderful for building and supporting business relationships and making yourself more available to connect with your current and future customers.  Find out if these apply to your business.

Social Media 120

Social Media Social Marketing B2B Marketing Tips 120

Adobe Experience Cloud Blog

JANUARY 29, 2013

To write great business content you need not only a good grasp of language, but you also need to be able to understand the nuances of business and what it means to be a marketer. That person has to be intertwined with your business for his or her writing to really resonate with your audience. Content marketing is more than writing.

Content Marketing 48

Content Marketing Business Work Management Content 48

Tomorrow People

MARCH 13, 2018

We appreciate it’s less fun than planning campaign concepts and writing marketing messages — but to get the most out of your agency relationship , make sure you’re up to snuff with the analytics. The traits and quirks that make you “you” need to evoke the same responses from readers no matter the media. Integrated campaigns.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Only B2B

FEBRUARY 7, 2018

Author’s remarks: Marketo is one of the most reliable and trustworthy names when it comes to blogs and resources. Having high-value writers like Lauren, Garrett, Robyn and many more, Marketo publishes one of the most well-researched demand generation blogs that you can follow. OpGen Media. Website: [link]. Website: [link].

Lead Scoring 93

Lead Scoring Lead Ranking Demand Generation Gartner 93

Adobe Experience Cloud Blog

MARCH 13, 2018

You can write all you want, but if no one accepts you as a contributor, you won’t get very far. Our research, which we published in “ The State of Digital Media ,” has helped us understand what it takes to succeed. Ensure they ignore your pitch by following a stale template and writing “Guest Post” as the entirety of your subject line.

Thought Leadership 134

Thought Leadership Guidelines Custom Publishing Rules 134

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Content is everywhere these days.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Webbiquity

JULY 12, 2016

1) Marketo. Showcase reviews: MarketingLand, SmartBug Media, Comms Axis, SnapApp, Hunter & Bard. Provides support for inbound (SEO and social media management, forms and landing pages) and outbound (email marketing and webinar management) marketing, plus reporting and features for account-based marketing automation.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Marketo’s sessions were flatteringly well-attended (sold out, in fact!) Here are some highlights from our sessions: 11 Secrets to Writing Emails that get Opened , Read, and Clicked. Rounding out the Marketo sessions were Jon Miller, VP of Marketing and Co-Founder at Marketo and Rand Fishkin, CEO and Co-Founder of Moz.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Adobe Experience Cloud Blog

APRIL 8, 2019

At Marketo, we define a lead as any “qualified prospect that is starting to exhibit buying behavior.” That could mean when somebody begins following a social media account, subscribes to an email newsletter, or browses a product page on a website. Once you’ve developed a solid definition, write it down. First things first.

Sales Qualified Leads 134

Sales Qualified Leads Budget Programs Lead Scoring Lead Ranking 134

Adobe Experience Cloud Blog

FEBRUARY 27, 2018

That is the social part of social media. The best case is when a user writes their own content promoting a product or service from your brand. The post Navigating the Latest Facebook Algorithm appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Tell me about them in the comments.

Facebook 134

Facebook Thought Leadership Custom Publishing Marketo 134

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Ann Handley is the Chief Content Officer of MarketingProfs, self-professed content marketing bossypants, and best-selling author of Content Rules and Everybody Writes. Ahava Leibtag is a speaker, writer, content marketing strategist and President of Aha Media Group. He’s also a Marketo alum and rock ‘n’ roll photographer on the side.)

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Valasys

DECEMBER 21, 2022

The essence of this process is that you either exchange content with another site or write so-called guest posts where you link to your site. If we talk about authoritative sources, then to get there, it is necessary to establish PR and media relations well. For marketing blogs, it’s G2, Marketo, and SEMrush. Guest posting.

Link Building 40

Link Building Tactics Ad Building Brand Identity 40