4 Ways to Optimize the Middle of the Funnel | Lead Management
Adobe Experience Cloud Blog
JANUARY 22, 2020
At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. Then, your sales rep can simply reply to the email if something seems inaccurate or if they need more information about the lead.
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