KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Justina Logozzo, Senior Marketing Manager, Website at Alation. LinkedIn, Twitter. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Oktopost

SEPTEMBER 22, 2021

Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. He was named Top Martech Marketer to Follow in 2020, awarded Fearless Marketer of the year in 2018, and is a 2x Marketo Champion. Build a healthy LinkedIn network.

B2B Thought Leadership 123

B2B Thought Leadership Transparency Thought Leadership Paid Search Agency 123

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Golden Spiral

APRIL 1, 2022

The tenure for a sales VP is much shorter, at around 19 months. Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. Think Beyond the Funnel. Funnel imagery permeates marketing. The sales cycle has gotten longer.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Adobe Experience Cloud Blog

SEPTEMBER 19, 2018

Your first step should be your strategic alignment, which occurs when you select the right key performance indicators in your acquisition funnel. The tactics to meet that goal come next. The first hacks were basically just referral strategies, but they set the stage for more complex, effective tactics down the road.

Promotion 128

Promotion Funnel Advertising Top of Funnel Guidelines 128

DealSignal

JANUARY 28, 2024

In a Nutshell Selecting the right sales intelligence tool is more than just a choice—it’s a strategic decision that impacts your business’s bottom line. Addressing this, DealSignal employs a thorough data verification system that integrates AI and machine learning with a combination of automated and manual verification processes.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

Martech

OCTOBER 13, 2023

In this case, honesty means being human, genuine and transparent. For example: Marketing automation Platforms like HubSpot, Constant Contact, Marketo and others have opened all sorts of possibilities for marketers. We can use AI-driven chatbots to streamline customer service and online sales. Are you being honest? Get MarTech!

Marketing AI 136

Marketing AI Paid Content Paid Search Agency Automation 136

Heinz Marketing

MARCH 1, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everyone to another episode of Sales Pipeline Radio.

Trigger Marketing 121

Trigger Marketing Intent Signal B2B Sales CMO 121

Strategic-IC

FEBRUARY 16, 2021

ABM in action: How Acxiom built a sales pipeline in 120 days - Your questions answered. Acxiom and strategicabm seminar: “ABM in Action: How Acxiom Built a Sales Pipeline in 120 Days” ended with a lively Q&A session. What was the main sales and marketing alignment you had to overcome? E.g., C-Suite, Sales Director, etc.?

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Some companies measure ROI with goals related to reaching early-stage buyers, others focus on engaging new prospects, and others prioritize conversions in terms of leads, sales revenue, and retention. Embrace the tenets of authenticity and transparency and publish unexpectedly truthful facts about your business.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 10, 2017

Author: Amy McCarthy Throughout the many, many years of working in different aspects of channel management through value-added resellers (VARs), channel partners, or original equipment manufacturer (OEM) partners, I’ve learned firsthand how powerful partnerships can be. Technology partners are an integral part of the software world.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Adobe Experience Cloud Blog

MARCH 18, 2015

Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Bigley also noted the importance of transparency and authenticity in your brand’s content. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable.

Marketo 48

Marketo CMO Thought Leadership Top of Funnel 48

Adobe Experience Cloud Blog

JUNE 7, 2011

Do you remember when you finally realized that Facebook (and social media in general) was more than just a flash in the plan? At the same time, I would argue that one cannot over-estimate the huge impact that social media have had – and will continue to have – on business. How Social Media Impacts the Revenue Cycle.

Social Media 48

Social Media Process Media Transparency 48

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. Not only this, snowflake made it available openly on the web.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52

DealSignal

SEPTEMBER 27, 2021

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. So how do you shift from working in disconnected silos to working as a collaborative, revenue-generating sales and marketing team?

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Adobe Experience Cloud Blog

JULY 17, 2018

From my experience through the case studies I’ve been involved with at Marketo and the feedback I’ve gathered from sales (because they are on the frontline of feedback—and we’re all about that marketing and sales partnership!) 4) Go Live on Social Media. And guess what? Featuring customer is a great way to get started.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

SmartBug Media

OCTOBER 12, 2020

website, landing page, blog, email, sales playbooks, and so forth) to reach this new potential buyer. Creating transparent content that supports the questions your buyers want answers to is a great way to strengthen your online presence. Do you want your sales team to be able to prospect faster and more efficiently?

Paid Search Agency 80

Paid Search Agency Paid Social Agency Service Lead Ranking 80

DealSignal

AUGUST 7, 2023

While data coverage and privacy are two of the key reasons customers are frequently choosing DealSignal, this article will delve deeper into the respective features of both B2B data engines to help you to make an informed decision for your sales & marketing team. In a Nutshell: DealSignal vs Apollo.io

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Adobe Experience Cloud Blog

AUGUST 26, 2011

by Maria Pergolino Phil Fernandez, CEO of Marketo, was a guest on the SLMA Radio show, a weekly program that showcases the voices of industry leaders. I’m always up for listening to a CEO talk about sales and marketing, so I listened to this the other day while packing up content for an upcoming trade show. dollars and cents).

Marketo 48

Marketo Lead Ranking Lead Scoring Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 12, 2011

by Phil Fernandez From the beginning, a founding principle of Marketo was to build a “high velocity business”. Too frequently, the sales and marketing process still works at Mad Men -era speeds. According to research firm IDC, approximately 25% of sales’ time is spent on unproductive prospecting.

Business 48

Business Marketo Top of Funnel Urgency Marketing 48

Adobe Experience Cloud Blog

JULY 9, 2020

We learn and communicate visually because compared to written language our brains have been processing visual information for much longer and have evolved to do that work more quickly and efficiently, much of it unconsciously. Processing visual information 60,000 times faster than text sounds more believable. Monitor social media.

Lead Ranking 174

Lead Ranking Creativity Thought Leadership Analysis 174

OutboundView

FEBRUARY 28, 2019

Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception. Quality inbound lead generation can accelerate your sales cycle, create happier sales reps, and bolster revenue growth. Buyer Research.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

DealSignal

MARCH 17, 2023

Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings. ZoomInfo does not offer dynamic data verification processes to add data to the customer’s needs.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Adobe Experience Cloud Blog

MARCH 15, 2012

by Phil Fernandez An oft discussed subject here at Marketo and throughout the broader Revenue Performance Management (RPM) sector is sales and marketing alignment. In a recent video blog post , I discussed how open, honest and fact-based communication is a big part of the Marketo business and operating culture.

Marketo 48

Marketo Work Management Transparency Social Media 48

Adobe Experience Cloud Blog

JUNE 24, 2010

Where we frequently try different tactics and strategies to discover what works best for our company? Joseph Jaffe’s opening keynote, Flip the Funnel , and many of the sessions seemed to follow the theme of taking a different perspective on Marketing. Strive to be open, transparent and authentic.

BtoB 48

BtoB Lead Ranking B2B Thought Leadership Top of Funnel 48

Content Standard

FEBRUARY 21, 2015

Move over, sales. Four out of five companies say they will classify marketing as a revenue driver in the next three to five years, according to a survey from the Economist Intelligence Unit, sponsored by Marketo. According to the report, part of the shift has to do with the changing nature of the sales funnel.

Effectiveness 40

Effectiveness Top of Funnel Digital Marketing Funnels Advertising Agencies 40

Adobe Experience Cloud Blog

JUNE 10, 2013

Since technology and infrastructure investment have become a central focus, the CIO’s role is becoming more integrated into business process than ever before. Process Before Technology. Whether you are implementing CRM or marketing automation solutions, you’d be ill advised to map a bad business process to a new technology.

CMO 48

CMO Marketing Automation Services Marketo Transparency 48

Adobe Experience Cloud Blog

JULY 12, 2011

by Phil Fernandez There has been a lot of discussion in recent years about the desire of marketing professionals to have a “seat” at the senior management table – where the most important decisions are made regarding the company’s strategic direction, operations, and financial activities.

Enterprise Management 48

Enterprise Management Work Management Marketing Budget Marketing Management 48

Optinmonster

JANUARY 14, 2024

Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

SmartBug Media

APRIL 27, 2021

Migrating from HubSpot into Marketo is a big undertaking, and it often feels overwhelming, even for the most knowledgeable marketing professionals. HubSpot and Marketo are the two major players in the marketing automation world, and they each come with high satisfaction scores, great features, and similar customer bases.

Marketo 64

Marketo Hubspot Enterprise Management Marketing Automation Services 64

Adobe Experience Cloud Blog

AUGUST 30, 2011

Nowhere is this more evident than in what is arguably the primary role of the business enterprise: Creating, managing, and accelerating revenue growth. Largely because of social media, consumers are arming themselves with the information, advice, and intelligence they need to make informed purchasing decisions. 71 percent of U.S.

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48

Strategic-IC

NOVEMBER 27, 2019

ABM in action: How Acxiom built a sales pipeline in 120 days - Your questions answered. Presented at B2B Marketing's ABM: Align and Accelerate event in November 2019, the Acxiom and Strategic IC seminar: “ABM in Action: How Acxiom Built a Sales Pipeline in 120 Days” ended with a lively Q&A session.

Account Based Marketing 15

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 15

LeadSloth

AUGUST 11, 2009

I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up. For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Oktopost

SEPTEMBER 30, 2022

But using social engagement data in your lead scoring model can make it easier to spot the potential prospects your sales teams should be focusing on. She even examines why lead scoring is NOT a marketing-only methodology, but rather a shared process for marketing and sales practitioners, which is vital to top-line revenue growth.

Lead Ranking 118

Lead Ranking Lead Scoring Sales Qualified Leads Eloqua 118