NuSpark Consulting

AUGUST 23, 2018

Without objectives, you cannot measure results. For measuring this program, we start with the big picture — how many articles are published each month and the number of unique sites posting them. That’s a useful measurement for whether we’re making progress in implementing the plan, but we need to dig deeper. Metrics to Track.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Adobe Experience Cloud Blog

OCTOBER 8, 2020

What content do you have at your disposal (white paper, thought leadership , demo videos, etc )? Measuring the success of your actions. Marketo Engage, and especially Bizible , offer solutions to trace the origin of a prospect thanks to its multi-touch attribution model. . How often do you publish new content ?

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

The Point

JANUARY 13, 2015

no improvement matters if you can’t measure it. Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. News Flash: opens and clicks do not measure the success of an email campaign.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Full Circle Insights

SEPTEMBER 12, 2022

Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. In this guide, we’ll be sharing insights on how to measure your Account Based Marketing efforts. Why does measuring account-based marketing matter? • Save this eBook for later.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

The Mx Group

MAY 5, 2017

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. This technique measures sales readiness based on demographics (like job title or company name) or activity (how they’ve engaged with you before).

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

Only B2B

FEBRUARY 28, 2024

By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey. Wondering why people buy?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn't have to be difficult. Depth of engagement can be measured by activity levels – how much of your content prospects view and interact with across each buying stage.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Envy

MARCH 4, 2021

Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. Lead scoring involves setting a value for each activity carried out by a lead, such as opening an email or downloading a white paper, and totting them up to create an overall score.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Customer Experience Matrix

OCTOBER 15, 2010

Better to avoid financial measures at all if you can't do them properly. I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. I’d rather use non-monetary measures such as correlations between different kinds of touches and ultimate results.

Allocation 120

Allocation Marketing Automation Services Marketo Demand Generation 120

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Second, let visitors fill out forms to access white papers or eBooks. With the right marketing tool, you create, automate and measure campaigns across channels, regardless of the size of your team. There are a few tactics you can put in place to capture leads. This is particularly helpful for small marketing organizations.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media. Absolutely.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Conversica

JUNE 22, 2022

Marketing automation allows Marketers to disseminate information through blog posts, white papers, social media, email, and a variety of other avenues. However, this perception is starting to shift as organizations see measurable revenue results coming from the Marketing department. Second, Marketing and Sales teams must align.

Cost 52

Cost Digital Marketing Funnels Top of Funnel Funnel Advertising 52

The Point

NOVEMBER 16, 2011

Navicure uses Marketo and Salesforce.com to track marketing ROI.). Why then are so many companies failing miserably to generate measurable leads from social media? For more information on this same topic, download our free white paper on [insert topic here].”. I, for one, don’t think the reasons are that complex.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Adobe Experience Cloud Blog

MAY 30, 2017

Which metrics will you use to measure those goals? At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc. Identify Your Goals and KPI’s. What goals are you trying to achieve?

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Adobe Experience Cloud Blog

JANUARY 24, 2012

She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. only to end up at the end of the year without a measurable sense of impact. I decided to see if we could use marketing automation to measure our Thought Leadership program.

Thought Leadership 48

Thought Leadership Lead Scoring Lead Ranking B2B Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 22, 2018

These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. This means testing, measuring and analyzing. The post 5 Ways AI Can Help Sales and Marketing Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Biznology

JULY 18, 2016

A white paper that takes a deeper dive? You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. Before you implement any personalization efforts, think about how you will measure their success. Those prospects should get a CTA that leads them to the next step of engagement. (A

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Adobe Experience Cloud Blog

JUNE 23, 2011

Many organizations are sidestepping the discipline of charting out a strategic plan, choosing instead to put their immediate focus on tactical objectives like increasing website traffic, lead generation and measurable ROI. [.] In fact, increasing measurable ROI ranked higher as an objective than developing an actual strategy to do so!

SEO 48

SEO Studies Marketing & Strategy Lead Scoring 48

The Point

JULY 13, 2012

Is lead nurturing always about generating measurable response, increasing lead scores, progressive profiling, and moving leads to sales? Or can you get away with a link to content, perhaps content that’s not even your own? Occasionally? More than once every couple of weeks? Not so much.”. What do you think?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Lake One

NOVEMBER 19, 2020

And more than just creating content like blogs, white papers, and case studies, you’ll need to master SEO, have a social media presence, and don’t forget about email marketing. Work your strategy, be consistent, measure results, and then adjust as needed. Keyword being consistent. Then give it time to work!

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

Webbiquity

MAY 23, 2011

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. measured by increases in direct web traffic and branded search visits). White paper downloads. Digging into the results publicized in these case studies, what does B2B success look like?

Social Media 100

Social Media Media Case Study Case Studies 100

Onalytica B2B

JULY 15, 2015

We have just built a new tool that allows you to find influencers using your latest blog or white paper. Disclaimer : As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. We’re here to help! francoismat. Francois Mathieu.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Ambal's Amusings

JULY 22, 2010

With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Walker Sands

JULY 16, 2019

To learn more about this process, read our Seven Steps to Generating ROI with B2B Content white paper. Well-designed landing pages can enable you to track activity in both your web analytics and your marketing automation platforms (such as Pardot or Marketo). Interested in learning more about ABM?

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

Ambal's Amusings

MAY 27, 2010

You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Marketo's Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The Point

MARCH 29, 2012

Want a simple way to have your corporate blog show measurable results? One of the most effective ways to generate blog leads is to feature downloadable content – white papers, case studies, analyst reports – in your sidebar, and gate that content behind registration forms. Take a hard look at your sidebar. Download Now.

RSS 100

RSS Paper Case Study Case Studies 100

Customer Experience Matrix

FEBRUARY 26, 2009

offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

SnapApp

MAY 12, 2015

Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. Any white paper or long-form asset you create can be repurposed into at least one interactive assessment, and probably several. is perfect top-of-funnel content.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

The Point

MAY 11, 2015

As someone who’s worked in B2B marketing for more than twenty-five years, I need no convincing that marketing has taken on a more strategic, measurable role in driving corporate success. Creative is the “secret sauce” that sets one campaign, one white paper, one ebook, one Webinar apart from another.

Creativity 100

Creativity Demand Generation Agencies B2B Marketing B2B 100

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Measure momentum. Measure Momentum.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

JANUARY 21, 2010

Consider adding progressive measures across your marketing initiatives that show momentum in addition to the number of qualified leads being sent to sales. Seamus Walsh's 'Assessment to measure how well your content is aligned to sales'. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!).

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

FEBRUARY 18, 2010

How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Related Articles.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Rebel Brown's blog Phoenix Rising.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

MAY 12, 2011

We’d love to know where you are seeing the biggest wins with content marketing, and how you are measuring its success. Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Is Content Marketing Traditional Advertising’s New Rival?

Advertisements 48

Advertisements Advertising Content Marketing Marketo 48