Top Rank Marketing

DECEMBER 20, 2023

Male users increased 40% year-over-year. These are just a few statistics to get you to start considering this channel for your social media content calendar. Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly. Why Pinterest?

Paid Content 113

Paid Content Search Marketing Promotion Advertising Agencies 113

Vision Edge Marketing

APRIL 19, 2022

I know first-hand, that the world needs, values, and rewards people – marketers and others – who can truly transform businesses and our lives with data. My career started in marketing. As a result, for years, I’ve positioned myself in LinkedIn as a data-vangelist (DV). . Take 5 Steps to Become a Successful Data- vangelist.

Marketing AI 209

Marketing AI Work Management Marketing Management Paid Search Agency 209

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Martech

DECEMBER 11, 2023

That’s the situation where one fallacy is used as proof of another. Sales executives and marketers are caught in a Catch-22 that says we need more marketing activity because we have more sales resources — we have more sales resources, so we need more marketing. Ask yourself, are you spamming audiences?

Ideal Customer Profiles 114

Ideal Customer Profiles Budget Programs Ad Frequency Work Management 114

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? Here are 10 things that will let you be proactive if this happens. Know what you need and why. The most important thing is to understand why you are using the solution in the first place. “It’s Look out for promises.

Work Management 70

Work Management Marketing Management Vendors Lock-In 70

Marketing Insider Group

JUNE 23, 2021

When you are looking for specific information on a new topic, you can always do some reading. You probably do this yourself. You do not need to have a movie studio budget for videos, but they do need to look professional. In the last 5 years, video use has increased by 25%.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day. However, lead generation often starts with marketing. Some examples include: Content marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. Just as a chef multitasks to ensure every dish is perfect, you are saddled with the same responsibility for achieving perfection, but with less grease and smoke. These tips will help you streamline and harmonize your workflow and advance your goals.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Envy

SEPTEMBER 30, 2022

Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long. Q2 2022 - Ukraine war and crazy inflation means reality shocks the world, some marketing budgets tightened. Marketers need to show their contributions to the bottom line. 2023: The B2B marketing stakes are high. So what can we do?

Marketing Budget Creation 106

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 106

Lenny's Newsletter

SEPTEMBER 12, 2023

If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. Though there’s no formula for finding PMF, you can significantly increase your odds, and save yourself a lot of time and heartache, by studying the lessons of those who’ve made it.

CPO 145

CPO Product Work Management Enterprise Management 145

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Contently

APRIL 14, 2020

You, too, have now been working from home for a prolonged period of time. If you’re coming from a company that used to have a strict in-office policy, you’re probably realizing that remote work isn’t all the pantsless webconferencing and spooning ice cream straight from the carton you thought it would be.

Planning 201

Planning Consulting Marketing & Strategy Paid Search Agency 201

Martech

APRIL 5, 2023

consumers don’t expect their countries’ economies to improve over the next year. As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves.

Tactics 125

Tactics Email Marketing Planning Marketing Budget 125

Martech

MARCH 22, 2023

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. You might not think that sounds like a large number, but it is if you scale that number to industries. Rethink that RFP Before you replace or add technology, ask yourself whether you maxed out your current functionality.

Enterprise Management 88

Enterprise Management Marketing & Strategy Marketing Strategy RFP 88

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? billion users on social media right now with most users spread out across 5-6 platforms. In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” Will it give you potential exposure?

Trends 144

Trends Lead Scoring Lead Ranking Brand Identity 144

Sharpspring

JANUARY 11, 2023

As a business community, we’ve faced several unprecedented years that shook how we did business and how we lived our lives. 2022 gave marketers a run for their money as consumers tightened their belts and re-evaluated their spending. Keep reading to dive into the content lessons marketers are taking into 2023. Assessments.

Planning 94

Planning Content Marketing Paid Search Agency Webinar Metrics 94

Top Rank Marketing

SEPTEMBER 6, 2023

How can marketers find joy and build greater trust in the B2B landscape of 2023? With the MarketingProfs B2B Forum 2023 event coming up on October 4 through 6 in Boston and online, our “Feeling B2B” interviews bring insight from some of the top B2B marketing industry experts slated to speak during the conference.

B2B Marketing 83

B2B Marketing B2B Co-Registration Conference 83

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 138

Martech

DECEMBER 6, 2023

Dealing with martech vendors Martech vendor negotiations are never the same – even when dealing with a company you already do business with. Company dynamics, product needs and personalities involved change year over year. But it’s not enough to help you become a superior negotiator.

Work Management 104

Work Management Marketing Management Vendors Lead Scoring 104

Heinz Marketing

JUNE 26, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. It is typical for companies to be given a marketing budget before setting sales goals for the year. Let us start by doing some necessary calculations to determine how many leads your marketing campaign must generate. Benchmarks.

Forecasting 139

Forecasting Cost per Lead Top of Funnel Paid Search Agency 139

Martech

FEBRUARY 1, 2024

Here’s a simple rule for marketers to improve their presentations: Don’t tell jokes. I worked as a professional comedian for several years (professional meaning people paid me to do it, not that they paid me enough to support myself) in the Greater Boston-Rhode Island area. That said, you can learn how to appear confident.

Tips 103

Tips Conference Act-On Rules 103

Conductor

OCTOBER 13, 2022

A few of the top women leaders in the organization shared their advice and tips on how women in marketing can achieve their growth goals, along with insights on how allies can support the growth of women on their teams. What are the biggest challenges women in marketing face when advancing their careers? Representation in leadership.

Marketing Management 109

Marketing Management Paid Search Agency Thought Leadership Peer-to-peer 109

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? Hey, we hear you. This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. The reality?

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. How to get it right Be very deliberate about where you deploy AI and how you do it. This might not seem like a big issue.

Marketing AI 106

Marketing AI Work Management Marketing Management B2B Thought Leadership 106

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

APRIL 9, 2024

I replied, “Can you give me an idea of how involved the C-suite is with the social team?” They responded, rather quickly, with a slew of feedback like, “They’ll text you an idea at 1:00 am and expect you to text back at 8:00 am” and “They approved the overall strategy, but never supported our ability to execute it.”

CMO 91

CMO Top of Funnel Thought Leadership Marketing Funnels 91

Heinz Marketing

JANUARY 21, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. It’s a new year, and every January serves as a fresh start—an opportunity to set your intentions and some goals for the year. Here are 11 things you can do now to set yourself up for success in your marketing automation platform in the upcoming year.

Marketing Automation Services 102

Marketing Automation Services Marketing Automation Automation Copyright 102

Top Rank Marketing

AUGUST 28, 2023

Welcome back to our new series, “Feeling B2B,” where we journey into the heart of the B2B marketing landscape. Join us as we dig in and get Pam’s unique takes on creating joy for customers in marketing, what she loves about B2B marketing and much more.

B2B Marketing 82

B2B Marketing B2B Planning Marketing Analytics Tools 82

SmartBug Media

OCTOBER 4, 2023

Which can only mean one thing: If you haven’t started getting ready for Black Friday and Cyber Monday (known simply as BFCM marketing to e-commerce nerds like us), you’d better start now! Shoppers spent more than $20 billion across BFCM last year , and that number is only going to grow in 2023. That’s right. it’s fall, folks!

Planning 59

Planning SMS Bundling Marketing & Strategy 59

The Marketing Blender

DECEMBER 28, 2020

See Our Work. 5 Marketing Trends to Dominate Your Competition in 2021. The holiday season is upon us again, and we are just a few days away from closing yet another year — labeling it as strange would be a massive understatement. But YOU made it. Video Marketing. And you are not alone. Our Services.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Stevens & Tate

MARCH 8, 2023

You must invest in a robust senior living marketing plan if you want your senior living facility to stand out from the competition. A well-defined marketing plan can be the answer you need to beat the competition. This post guides you on developing a senior living marketing plan that works.

Planning 114

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 114

Metadata

OCTOBER 30, 2023

Marketing teams are like snowflakes. Study ten marketing teams from seemingly identical companies, and their structures will vary. But despite the differences, marketing teams are (or at least should be) marching down the same path—a path leading them to a structure that looks different than team structures of the past.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). She wants to do the same for others.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

BenchmarkONE

NOVEMBER 16, 2022

But, as any seasoned marketer knows, when the time comes to make cuts, marketing is usually the first budget to be affected. . While marketers are a resourceful bunch, determined to land on their feet, it doesn’t make the situation feel any better. Steps for Starting Your Freelance Marketing Career. Let’s get started!

Work Management 82

Work Management Planning Marketing Management Ideal Customer Profiles 82

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Marketing AI 75

Marketing AI Advertising Agencies Planning Work Management 75

Marketri

MARCH 6, 2024

Written in Celebration of Marketri’s 20th Anniversary Most know me as a marketer, and the exciting field of marketing is absolutely a passion of mine. If you’re embarking on this journey or already cruising down the road, I offer you some tips that I’ve learned from 20 years of owning Marketri. Did it take a lot of time?

Ad Building 118

Ad Building Tips Brand Identity Branding 118

Martech

DECEMBER 28, 2022

I have so much to be grateful for this holiday season, and if you are reading this, so do you! Besides the fact that those with access to the internet are better off than 99% of the rest of the world’s population, there are many other reasons to feel hopeful as the new year approaches. No, really — there are.

Trends 110

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 110