Anything Goes Marketing

MARCH 8, 2009

Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”. StubleUpon , Digg , Facebook , Blogger , web 2.0 tools , online marketing. Tags: Blogger social media RSS search social bookmarking Twitter viral marketing online communities Web 2.0.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

NOVEMBER 19, 2006

What was the best conversion marketing channel for a financial publisher? While you start experimenting with web 2.0. strategies like blogging, don't forget about using email to support your other marketing channels. Remember to maximize your email marketing. Was it Adwords? Organic Search? Nope - it was email!

Web 2.0 100

Web 2.0 Conversion Paid Search Agency Adwords 100

Anything Goes Marketing

FEBRUARY 6, 2008

In addition, with this Web 2.0 technology, you never leave the page you are on so it's a better web experience. If you don't have a site search, you're missing out on an opportunity to help web visitors to find information on your web site and better leverage your web and overall marketing investments.

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

MAY 26, 2007

Email Newsletter 2.0 In the "new world" of web 2.0, When someone wants to leave a comment, it provides an opportunity to request additional information to help your marketing and sales team have a better understanding of the customer/prospect. Marketing Sherpa. How do you do this?

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

SEPTEMBER 16, 2007

Widgets are becoming more and more popular these days as additional tools for marketers. There are different types of widgets but I will be focusing on web widgets as I found a great one for all of my American friends. Market to your prospects. Tags: online marketing Web 2.0. Why should I care about widgets?

Web 2.0 100

Web 2.0 Wikipedia Social Networks Tagging 100

Anything Goes Marketing

NOVEMBER 2, 2008

Tags: search Twitter Web 2.0.

Twitter 100

Twitter Web 2.0 Social Networks Tagging 100

Anything Goes Marketing

JANUARY 23, 2007

As a blogger and a marketer, you need to look at YouTube in a broader context. Yes, there will always be those who react negatively when marketing is encroaching on something like YouTube as parts of the YouTube community perceive YouTube as a platform for user-generated content only that is not sponsored by a corporation.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

DECEMBER 3, 2006

It really works and I come away from the podcast with some better insight into the sales and marketing process. I Need Podcasts Like I Need a Hole in my Head" I hear the Mr. Busy Marketer saying "OK, we already have those goals and we are achieving them through our existing initiatives. What more do we need?" What's the point?"

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

NOVEMBER 16, 2008

When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

JUNE 24, 2007

How does this relate to driving web traffic? Gaming - The Online Community of Youth Besides Facebook, MySpace and other web 2.0 Today, there are many articles out there on "marketing conversations" like this one called " Conversational Marketing " by Diane Hessen. This is really win win at its best.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

MARCH 24, 2007

Thought Leaders Need to Keep Thinking There are different ways that you can interact with prospects on the web but it's time that companies start to smarten up. Call it web 2.0 or the YouTube generation - whatever - people expect more from the web and they expect more from your website. back to the microsite.

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Anything Goes Marketing

AUGUST 23, 2006

Although they have some new drag and drop web 2.0 This is not an open source product - it's Google! Same crappy templates. I thought - hey, maybe I'll change up my template as they must have new ones - right? This may end my blogging career. NO TEMPLATE EDITING.

Blogger 100

Blogger Adsense Web 2.0 Template 100

Anything Goes Marketing

MARCH 9, 2008

Imagine if you could integrate an RSS feed (if you don't know what RSS is and you are in marketing, you may want to read the following ) with an email. As I mentioned in my previous article on the subject , your readers can comment on articles which adds a new dimension to email as it's no longer a one way push marketing channel.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

OCTOBER 12, 2006

This gives marketers the flexibility to focus on promoting a single product/service or product line while allowing for new features that may seem risky for the main website. It can also be combined with other marketing channels such as paid search and direct mail to name a few for a controlled integrated marketing approach.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

NOVEMBER 9, 2008

Last week I mentioned how you can track your company's brand on twitter. Incidentally I did predict Obama winning the election and also the Dolphins beating the Seahawks today so I'm on a roll! This week I found a new site that you can use to compare how you're company is doing on the blogosphere versus your competition.

Companies 100

Companies Comparison Social Media Trends 100

Anything Goes Marketing

JANUARY 16, 2007

If you're a company, you can always try and drive additional revenue by focusing on some new companies or a specific market segment. If you're a blogger you can focus on driving web traffic by doing number of different tactics (for example, joining a blog directory ). It's time to think outside of the box like Mini does.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

FEBRUARY 21, 2009

Reflecting back on a long week I had the pleasure of meeting a number of new clients and seeing what they have accomplished as part of their online marketing initiatives. I am extremely lucky to see some of the most cutting edge marketing tactics being used and wanted to highlight some of them here. Email Autoresponder 1.0

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Autoresponders Sales Management Email Marketing B2B Marketing 100