Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. YouTube is an example of a social platform where consumers are potentially more accepting,” said Gutter.

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Advertising Agencies 120

Advertising Agencies Advertisements Advertising Tactics 120

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Kaon

AUGUST 15, 2018

VR and AR Are Ready for The Enterprise. This revolution is already having a measurable impact on B2B enterprise sales and marketing, and the future will yield even more dramatic benefits as adoption grows. Originally p ublished on LinkedIn, July 31, 2018. We are on the cusp of an immersive experience revolution.

B2B Marketing 150

B2B Marketing Trade Show B2B B2B Sales 150

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

Trends 337

Trends Planning Enterprise Management Paid Search Agency 337

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. Click on the links below each example to immerse yourself in the experience. Head-set VR, 3D virtual content, holograms.

Campaigns 122

Campaigns Advertising Agencies Opt-out Terms and Conditions 122

SmartBug Media

MARCH 15, 2024

The franchise industry continues to evolve, and so do the marketing strategies franchises use to connect with customers and drive success. Here’s a look at some of the key trends driving franchise marketing in 2024. The rise of influencer marketing is one example of this trend.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Marketing Insider Group

NOVEMBER 12, 2019

The AR and VR industry is forecasted to grow by over 25% over the next two years, with AR leading the pack. While VR has already been a bit of an event trend over the last few years, AR is taking over as the most popular technology, mainly because it’s more accessible and offers more flexibility in the real world. Image source: [link].

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Kaon

AUGUST 23, 2017

Colin was interested in how Kaon is using augmented reality (AR) and virtual reality (VR) for the enterprise. Kaon Interactive – Creating Engaging Customer Experiences With AR and VR. Kaon’s game, Terra: Out of the Badlands, was one of the first MMORPGs on the market. August 14, 2017. By Colin W.

Interactive Marketing 0

Interactive Marketing Storytelling eCommerce B2B Sales 0

Kaon

NOVEMBER 6, 2018

But, one unexpected fix that’s making waves in the enterprise is augmented reality (AR) and virtual reality (VR). Piper Jaffray estimates that more than 500 million VR headsets could be sold by 2025. Take Ciena , for example. Many of those are likely to be used in business settings. Contact us !

Interactive Marketing 127

Interactive Marketing Mobile Marketing Advertising Agencies Multi-Channel 127

seo.co

MAY 19, 2023

Effective marketing doesn’t merely involve following the same set of “expert tips” year after year. True, some marketing best practices are constants, but generally, a smart marketer is a marketer who adjusts their strategies based on new trends and changing customer behaviors. You just need to know how to get started.

Planning 52

Planning Marketing & Strategy Advertising Agencies Paid Search Agency 52

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Read more here.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Zoominfo

AUGUST 1, 2018

Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality. Sales of VR and AR devices will reach $1.8 billion in 2018 ( source ).

B2B 154

B2B Zoominfo B2B Sales B2B Marketing 154

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Martech Advisor

DECEMBER 30, 2019

Modern marketers are ready to innovate, adopting disruptive tools like extended reality to reimagine their campaigns. This is why Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) have emerged as key trends for the future of marketing, revolutionizing how brands can position their products.

Paid Search Agency 90

Paid Search Agency Startups Interactive Marketing Marketing & Strategy 90

Kaon

AUGUST 2, 2017

How Augmented Reality and Virtual Reality Are Changing Things for Marketers. Every so often, new and shiny marketing objects come along and become the subject of a great deal of hype about how they will change the world. A good example is the Pokémon Go app from Niantic Inc. Think of it as object permanence, in a digital sense.

Work Management 100

Work Management Marketing Management Trade Show Trigger Marketing 100

Martech

MAY 18, 2022

Get the daily newsletter digital marketers rely on. Ten rules of the road for metaverse marketing. A “virtual world” is a digital space where you can spend time together and do nothing – you don’t need to play a game, for example – and no headset is required. Processing.Please wait.

Rules 144

Rules Planning Work Management Advertising Agencies 144

Stevens & Tate

SEPTEMBER 20, 2023

Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. But marketing is broad and relies on several networks, platforms, and systems. It ensures that your product or service has a name in the market.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

SalesGrape

NOVEMBER 18, 2023

In recent times, businesses have recognized the importance of personalization and customization in their marketing efforts. For example, instead of using generic scripts during cold calls or follow-ups, telemarketers can use personalized scripts that address specific pain points or challenges faced by each prospect. billion by 2023.

Telemarketing 52

Telemarketing Lead Generation Marketing AI Trends 52

Adobe Experience Cloud Blog

APRIL 5, 2018

Only a decade ago, using technologies like augmented reality (AR) and virtual reality (VR) was incredibly expensive and the market was virtually nonexistent. The VR and AR markets have enormous growth potential. According to Statista, the market for VR software and hardware will grow to $40 billion.

Business 134

Business Marketing Management Storytelling Thought Leadership 134

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies.

Social Media 101

Social Media Social Marketing Trends Media 101

Biznology

MARCH 4, 2021

The race continues between the world’s largest tech leaders and companies to see which one will prevail and power the next generation of tools, technologies, and resources for manufacturing, healthcare, construction, and many other vertical market applications. About The Author: Dijam Panigrahi is the Co-founder and COO of GridRaster Inc.,

Marketing AI 104

Marketing AI Co-Registration Lead Ranking Training 104

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

VR is fast becoming a reality. As costs for expensive hardware have steadily decreased and development time for software has shortened, prices for commercial VR products have gone down, and consumer interest has gone up. PlayStation VR, Sony’s foray into the VR space, sold over 2 million units in just one year.

Ideal Customer Profiles 134

Ideal Customer Profiles Product Marketing & Strategy Copywriting 134

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If Better B2B marketing in the metaverse.

Trends 117

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 117

Martech Advisor

JANUARY 30, 2020

Interactive marketing can drive active engagement, improve brand recall, and make your content more meaningful and customer-centric. Here are our five simple interactive marketing ideas that can drive your 2020 marketing strategy. Interactive marketing is about crafting events to be driven by customers' actions.

Interactive Marketing 83

Interactive Marketing Webinar Metrics Planning Paid Search Agency 83

flux.la

DECEMBER 4, 2020

These days, more and more people are joining in on the virtual reality (VR) fun. This is primarily because the recently released VR headsets are significantly lighter and smaller compared to previous versions. As VR use becomes more widespread, advertisers see this as an opportunity to help their clients gain relevancy and exposure.

Paid Search Agency 52

Paid Search Agency eCommerce Storytelling PR 52

Hubspot

MARCH 5, 2020

For example, while 5G is just getting started, Wi-Fi is already nearly everywhere. And, while 5G won't change everything dramatically, or all at once, it will amplify many of our current digital strategies while allowing us to explore more technological opportunities -- especially in the realm of AR, VR, AI, and smart devices.

Marketing AI 98

Marketing AI Paid Search Agency Ad Frequency Cable 98

Content Standard

OCTOBER 6, 2017

But that’s no longer science fiction: VR is here to stay. According to Statista , the number of active global VR users is projected to include a stunning 171 million people by 2018. Brands have been anticipating how VR marketing represents a new opportunity to build engaging customer experiences.

Paid Search Agency 101

Paid Search Agency Storytelling Marketing & Strategy Display 101

Conductor

SEPTEMBER 9, 2021

How telehealth, AI, IoMT, AR, VR, and staffing are fueling healthcare transformation. Add in artificial intelligence (AI), the Internet of Medical Things (IoMT), augmented reality (AR), virtual reality (VR) and staffing solutions, and healthcare transformation is clearly front-and-center on the minds of providers and patients.

Trends 98

Trends Marketing AI Marketing Management Digital Transformation 98

Biznology

OCTOBER 19, 2016

I hadn’t paid much attention to virtual reality for B2B marketing (or anything else), until the most mainstream of all mainstream media, The New York Times , gifted more than a million subscribers with Google Cardboard. Editors are vying with each other for VR resources to support their stories. That was in November 2015.

Enterprise Management 80

Enterprise Management B2B Marketing Work Management Marketing Management 80

Marketing Insider Group

DECEMBER 8, 2020

B2B SMBs can achieve digital transformation with minimal friction by adopting the right technology, committing to digital marketing, empowering employees, and delivering optimal experiences for customers. You need to attract their attention with content marketing efforts that demonstrate solutions, expertise, and thought leadership.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Martech

APRIL 26, 2024

Enhanced virtual reality: Immersive VR experiences indistinguishable from reality. Dig deeper: AI in marketing: Examples to help your team today The potential applications of AI go far beyond this and could include adaptive challenges that can lead to personalized brand growth strategies. What would these communities look like?

Marketing AI 67

Marketing AI Storytelling Content Budget Programs 67

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. In 2016, Amazon’s Alexa products dominated the comparatively small market of around 5.5

Trends 101

Trends Planning Paid Search Agency Amazon 101

Kaon

OCTOBER 11, 2017

Augmented reality (AR) and virtual reality (VR) are getting more attention lately, thanks to the launch of new smartphones making the technology more accessible to a mainstream audience. Google also developed a mobile VR platform, which it calls “Daydream.” The Google Pixel smartphones include Daydream VR.

Mobile Marketing 100

Mobile Marketing Viral Marketing Lead Ranking B2B Sales 100