Onalytica B2B

NOVEMBER 24, 2016

B2B brands typically do not leverage opportunities throughout the festive season in their marketing activities, simply because they’re not too sure what to do and whether it is really worth it. However, before we eat ourselves into a food induced coma, I have 8 tips which B2B marketers can still implement as we head into December.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

JANUARY 17, 2018

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. The post Influencer Marketing: The Power of the “Micro-Moment” appeared first on onalytica. What does this tell us?

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience. More specifically to influencer marketing – how can you measure the return on a relationship? But how can you measure this?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

OCTOBER 15, 2015

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions were centred around the topic of Influencer Marketing, its use cases, opportunities, challenges and tools used. REQUEST A FREE DEMO.

Customer Surveys 100

Customer Surveys Marketing Management Marketing Proposals PR 100

Onalytica B2B

DECEMBER 11, 2017

Mark Schaefer – Keynote Speaker, Marketing Consultant, Author, Executive Branding Coach. Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. Location: Tennessee, USA.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Onalytica B2B

NOVEMBER 12, 2018

Because of this, marketers in B2B and B2C have very different objectives, strategies and tactics to reach their target audience and drive action. The focus for influencer marketing and employee advocacy programs in B2B tends to be more focused on industry marketing and topical thought leadership rather than brand and product marketing.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Jamil Ahmed – CEO at Reinforce Lab. Location: Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

FEBRUARY 20, 2017

Ask them who they regard as influential, from whatever source – who they watch out for in trade publications, who they keep seeing at conventions, who they follow on Twitter, or which blogs they read, who they’re linked to in LinkedIn – or just who they happen to know is a mover or shaker in their field.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Onalytica B2B

FEBRUARY 28, 2019

All analysis is based on Twitter, as lot of public conversation around AI happens occur on Twitter. Get in touch with a consultant here at Onaltyica to learn how you can integrate influencers into your marketing strategy. The post How do Influencers Impact the Media Agenda in AI? appeared first on onalytica.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Onalytica B2B

APRIL 3, 2018

I am a PhD student in Geomechanics; Cofounder of foreignadmits.com , founder of ResearchPreneur ; a seasoned social media marketer and a growth hacker. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? WHAT AREAS OF SOCIAL MEDIA MARKETING ARE YOU MOST PASSIONATE ABOUT? The post Interview with ?Nikhil

Startups 231

Startups Work Management Social Media Marketing Management 231

Onalytica B2B

NOVEMBER 14, 2017

Prior to entering this focus area, I was a marketing to women consultant, speaker and author. I wrote this piece in 2011, Gender and the Sustainable Brain , as a way to describe my career journey from a women’s marketing focus into sustainability leadership. . Follow me on Twitter or read some of my archives ( learnedon.com ).

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

DECEMBER 8, 2016

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Onalytica B2B

SEPTEMBER 18, 2017

Key Topics: Content Marketing, B2B Marketing, Tech Marketing, Copywriting, Creative, Agencies. Bio: Doug Kessler is co-founder and creative director of Velocity Partners, the London- and New York-based B2B marketing agency (and the CMA Agency of the Year 2016). HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING?

Demand Generation Agencies 198

Demand Generation Agencies Advertising Agencies Paid Search Agency Copywriting 198

Onalytica B2B

SEPTEMBER 16, 2015

Thus were born bands and artists who gained fame solely due to MySpace marketing (Arctic Monkeys, Drop, Dead, Gorgeous and Jeferee Star, for example). Twitter was launched in 2006; it rapidly gained popularity amongst organisations and celebrities and, by 2013, was one of the ten most-visited websites in the world.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

JULY 17, 2018

Key Topics: Startups, Growth Hacking, Digital Marketing. He helps startups, SMBs and fellow entrepreneurs grow with growth hacking and digital marketing. I am passionate about automation of any kind (Marketing automation, artificial intelligence and robotics). Jonathan Aufray – Co-founder and CEO at Growth Hackers.

Marketing AI 139

Marketing AI Startups Network Marketing Marketing Automation Services 139

Onalytica B2B

MARCH 15, 2018

Key Topics: Content Marketing, including Blogging, Social Media, SEO & Email Marketing. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? I started The Social Media Hat in 2012 as place where I could write about blogging & social media, and experiment with content marketing overall. Location: St.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Onalytica B2B

OCTOBER 26, 2016

In theory, a very efficient and effective means of achieving direct marketing. Similarly, Twitter, the least lucrative channel for social media stars, is perhaps so, because of the high volume of tweets posted ( 500 million + per day ), therefore meaning your ad may get lost.

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Onalytica B2B

JULY 18, 2018

Cited as Brand Ambassador for Informa’s Ovum TMT business unit, he reaches tens of thousands of followers as part of the Big on Data blogging team at ZDNet, along with his Twitter and LinkedIn blogging feeds. He is regularly ranked among the top influencers in big data, analytics, and AI.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

Onalytica B2B

SEPTEMBER 3, 2015

The market is in decline due to large-scale rollouts of 4G networks in the US and China, the world’s two biggest economies, coming to an end. This insight was echoed in another recent article suggesting that telecom service providers across the globe are facing challenging market conditions. Twitter Handle. Twitter Handle.

PageRank 100

PageRank Brand Identity Branding Lead Scoring 100

Onalytica B2B

MAY 25, 2018

In the era of Internet is difficult to pick up a couple of Big Data influencers, as we have blogs, articles in the traditional media, twitter, linkedin and so many sources where we share information. WHICH BIG DATA INFLUENCERS INFLUENCE YOU? WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

Work Management 138

Work Management Marketing Management Ethics Advertising Agencies 138

Onalytica B2B

MARCH 23, 2016

Throughout my six years of beauty blogging I’ve gained many skills when it comes to digital marketing which ultimately lead to me working in the industry professionally.” “Twitter was the first social media tool I used as a blogger to get the word out there. Twitter Handle. Twitter Handle. DOWNLOAD NOW!

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. Kevin Thomas Tully – Vice President of Marketing Enablement at Markistry. That’s it.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

AUGUST 31, 2017

Michael Brenner – CEO at Marketing Insider Group – Keynote Speaker, Author, Leadership and Marketing Consultant. Key Topics: Content Marketing, Digital Marketing, Marketing Leadership. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? We didn’t call it content marketing at the time.

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

MARCH 2, 2016

A few reflections on this data look at influencers in the Twitter sustainability conversation: Smaller, younger organizations that are newer to Twitter can still gain influence quickly: see @SportsAlliance. Twitter Handle. Twitter Handle. TOP 100 INDIVIDUALS. Download The Full Report. DOWNLOAD NOW! Influencer Score.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Onalytica B2B

MARCH 16, 2018

Lilach Bullock – Lead Conversion Expert | Speaker |Content Marketing and Social Media Specialist. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? Location: London, United Kingdom.

Marketing AI 0

Marketing AI Social Media Trade Show Conference 0

Onalytica B2B

APRIL 5, 2018

Andy Crestodina – Chief Marketing Officer and Co-Founder, Orbit Media Studios ?. Key Topics: Digital Marketing, Content Marketing, Social Media Marketing, Strategy, Web Design. Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. That’s when I started doing content marketing.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

NOVEMBER 6, 2017

Daniel Knowlton – Co-Founder of KPS Digital Marketing . Key Topics: Social Media Marketing, Video Marketing, Personal Branding. HOW DID YOU GET TO BECOME AN EXPERT IN DIGITAL MARKETING? Did a business management & marketing degree at University of Brighton. Started the KPS Digital Marketing Blog.

Social Media 100

Social Media Advertising Agencies Paid Search Agency Work Management 100

Onalytica B2B

MARCH 16, 2016

Beautiful, aggressively-priced mid-range phones from China; Huawei preparing to bulldoze its way into the Western market; and awesome VR demos all over the place. We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals at MWC 2016. Twitter Handle. Marketing Directo.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Onalytica B2B

JANUARY 18, 2018

Moni Oloyede – Marketing Technology & Marketing Operations Specialist. Key Topics: Martech, Marketing Operations. Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. I’m very passionate about marketing operations. Location: Bethesda, MD, USA.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

MAY 25, 2018

In the era of Internet is difficult to pick up a couple of Big Data influencers, as we have blogs, articles in the traditional media, twitter, linkedin and so many sources where we share information. WHICH BIG DATA INFLUENCERS INFLUENCE YOU? WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

Work Management 100

Work Management Marketing Management Ethics Advertising Agencies 100

Onalytica B2B

JULY 17, 2018

I also have other people that influence me from a marketing, life or YouTube aspect. Gary has been a big influence from a marketing perspective and also how to think about things. I pay the most attention to Twitter. I always say in my speaking sessions that Twitter is the best way to get in touch with me.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Onalytica B2B

DECEMBER 14, 2017

It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. “We try to have Twitter and email conversations that go beyond Adobe. ” Joe Martin , Global Strategic Marketing, Adobe. it’s a real give and take.” Employee advocacy.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Onalytica B2B

SEPTEMBER 14, 2017

Key Topics: Digital Marketing, Strategy, Content, Social, Demand Gen. Bio: As the world’s first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? I love helping other people up their marketing game.

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

NOVEMBER 25, 2015

We analysed the B2B marketing discussion last year and earlier this year , and we wanted to continue with these reports to show how influencer trends map out over time. It’s intriguing to see new influencers entering the discussion and driving the discussion on B2B Marketing. MAPPING THE B2B MARKETING COMMUNITY.

Lead Scoring 30

Lead Scoring Lead Ranking B2B Marketing PageRank 30

Onalytica B2B

JULY 8, 2015

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. Add to this the increase in content marketing and you have to the noisy, digital world we live in today. One of the most time consuming parts of influencer relations (or influencer marketing) is identifying the right thought leaders. Beki Winchel.

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

MAY 26, 2016

Edtech is one of the fastest growing sectors and with new companies flooding to the market all the time, edtech innovation is likely to accelerate in the coming years. We looked at all the individuals engaging on Twitter to bring you a list of the top influencers in edtech and elearning. “Technology is not the silver bullet.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Onalytica B2B

OCTOBER 30, 2018

Key Topics: B2SMB Marketing, Sales, Content. As Editor-in-Chief, he oversees each strategic engagement and is passionate about helping enterprise companies achieve their sales and marketing goals. In 2014, we sold our media operations, keeping our content marketing operations. Location: New York, USA.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157