The State of Generative AI
MarketMuse
JUNE 5, 2023
Discover how Market Muse and iPullRank's research on generative AI impacts content strategy, workflows, trust, and adoption, as well as the key takeaways for content creators and marketers.
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Report: Content Marketers Anticipate Utilizing AI Solutions
KoMarketing Associates
JUNE 7, 2023
Although most marketers predict that their content marketing budgets will increase as the year goes on, new research indicates that they intend to invest more in artificial intelligence (AI) solutions for assets and skills, such as writing. 29% forecast that their content marketing budget will at least stay the same.
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AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]
Marketing Insider Group
MAY 3, 2023
It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.
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How We Use ChatGPT to Make Our Content Better
Marketing Insider Group
JANUARY 8, 2024
Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.
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How to Make a Webinar Email Stand Out
The Point
MARCH 22, 2024
Enter Artificial Intelligence (AI). Instead, open with an immediate promise of value: Join our Webinar on March 7 and learn six easy, practical ways to create and deploy social content faster than your competition by leveraging the power of AI. But it works because it conveys something concrete vs. vague and general.
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Building your generative AI marketing skillset: Training and upskilling
Martech
MARCH 8, 2024
This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.
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The Intersection of Generative AI and Marketing Data
Top Rank Marketing
APRIL 22, 2024
Using AI for content is a little like using a crowbar for a hammer. AI is a great tool for researching content , even generating outlines and rough drafts, but it should be used sparingly on the content drafting side of things. Where AI really shines in marketing is in data analysis.
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6 ways to use generative AI for your marketing
Martech
DECEMBER 1, 2023
Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers.
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How AI-powered features are revolutionizing marketing automation platforms
Martech
JANUARY 9, 2024
Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.
How to assess your organization’s AI readiness with the 5P framework
Martech
MARCH 8, 2024
As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Preparing your organization for successful generative AI adoption How do you approach preparing your company for generative AI integration?
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The Future of Digital Marketing: Predictions for 2022 and Beyond
Marketing Insider Group
OCTOBER 21, 2021
The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. But that future may not be far off.
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Google Will Penalize AI-Generated Content Created To Rank For Search (And What To Do Instead)
Marketing Insider Group
APRIL 25, 2023
Since November of 2020, CNET , a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI. Will Google Penalize AI-Generated Content?
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Did martech break B2B marketing?
Martech
FEBRUARY 8, 2024
Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings. Drive more.
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Content Marketer for Hire—Why Marketers Are Prioritizing Talent
Contently
MARCH 7, 2023
That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. The Great Resignation that began in 2021 continued through all of last year, and Quiet Quitting added more pressure, stretching content teams thin and leading many to seek more content marketers for hire.
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Pharma marketing could shake up with Pfizer’s new generative AI
illumin
MARCH 14, 2024
The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Get to know Charlie So who is this “Charlie”?
Crafting exceptional customer experiences with AI and agile: A 5-step guide
Martech
APRIL 24, 2024
Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. However, meeting these heightened expectations is no easy feat.
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AI content creation: Ushering in the unimaginable
Martech
APRIL 26, 2024
movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and active participation. The rise of AI agents AI agents will play a pivotal role in realizing this vision.
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2024 Predictions: Email captures marketers’ attention
Martech
JANUARY 11, 2024
In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.
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Using AI-generated content? Meta says it must be labeled
illumin
MARCH 19, 2024
Marketers relying on AI-generated content for their social media could find themselves in hot water in 2024. Meta’s top policy executive announced on February 5, 2024 , that it will require all users to label AI-generated audio and visual content on its platforms.
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The ethics of AI-powered marketing technology
Martech
SEPTEMBER 29, 2023
Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.
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2022 Outlook is Upbeat for B2B Tech Marketers
Webbiquity
OCTOBER 5, 2021
The 2022 IT spending forecast is bright for B2B technology marketers. Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). 61% of companies expect higher revenue in the coming year. More than half (53%) expect their IT budgets to increase, while just 7% anticipate budget cuts.
The Role of AI in B2B Marketing
Binary Demand
MARCH 1, 2024
Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.
Integrating marketing with technology: Best of the MarTech Bot
Martech
DECEMBER 11, 2023
I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack.
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5 Key Takeaways from the HubSpot 2024 State of Marketing Report
DAGMAR Marketing
MARCH 12, 2024
Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. These past three years have been completely transformative for the world of marketing. 44% of businesses have leveraged AI for content production.
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Building a future-ready marketing operations team
Martech
FEBRUARY 12, 2024
What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically?
What Are the Hot Content Marketing Trends in Technology for 2023?
Contently
MARCH 3, 2023
Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. That’s according to the 206 marketing leaders who responded to the survey. Generative AI, especially for language.
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Can tech companies protect elections from AI-powered manipulation?
Martech
JANUARY 16, 2024
This year’s elections are the first with generative AI tools that can be as easily used by individuals as large organizations to produce misinformation at scale. The impact of this is unlikely to be limited to political marketing. You’re going to see generative AI used and abused in frankly unbelievable ways,” said Penn.
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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report
Convince & Convert
APRIL 25, 2024
For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).
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How marketers can mitigate bias in generative AI
Martech
DECEMBER 26, 2023
Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. Generative AI (genAI) is an incredible breakthrough , but it’s not human, and it’s not going to do exactly what people think it should do.
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2023 Digital Marketing Recap: Past, Present, and Future Trends
DAGMAR Marketing
DECEMBER 28, 2023
From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. This resulted in many organizations asking themselves this honest question, “ Will AI-generated content impact my business ?”
5 Super Bowl LVIII takeaways for marketers
Martech
FEBRUARY 13, 2024
Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. State Farm, “Twins Reunion.” Image: Influential Market Intelligence. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year.
The 4 Types of AI (And Which Tools Email Marketers Use the Most)
Litmus
SEPTEMBER 22, 2023
In today’s landscape, the promise and potential of artificial intelligence (AI) is top of mind for everyone—including marketers (no surprise). Are you anything like the 39% of email marketers who are currently using AI 1 , or the 25% who are planning to in the future? What are the four types of AI?
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How AI is making identity resolution platforms more effective
Martech
FEBRUARY 14, 2024
Consumer expectations for highly personalized marketing interactions have reached an all-time high. Marketers are very aware of this: 90% say personalization significantly contributes to business profitability, according to Think with Google research.
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What Marketers Need to Know About the Latest Google Algorithm Update (March 2024)
Top Rank Marketing
MARCH 27, 2024
The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques.
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Current trends in marketing and data have deep roots
Martech
FEBRUARY 6, 2024
I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. That was around mid-March 2020.
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Top AI use cases in marketing to elevate your 2024 strategy
Sprout Social
OCTOBER 19, 2023
As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.
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How Will AI Marketing and ChatGPT Technology Impact Digital Marketers?
Brandpoint
FEBRUARY 13, 2023
If you work in marketing, you’ve lost track of how many headlines about AI marketing and ChatGPT you’ve seen by now. As AI technology develops, it is going to increasingly touch almost every aspect of our lives, in ways we cannot even anticipate. For the foreseeable future, human marketers are still relevant and needed.
2024 Predictions: Better customer experience is on the way
Martech
DECEMBER 26, 2023
Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.
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How Artificial Intelligence is Changing Influencer Marketing
SocialPilot
MARCH 11, 2024
As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?
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4 Marketing Principles That Will Keep Customers Coming Back
Salesforce Marketing Cloud
AUGUST 28, 2023
Are marketing trends moving too fast? That’s a question many of us may ask with the rise of AI and other evolving technologies. In our annual State of the Connected Customer report , 81% of customers said they expect faster service as technology advances. So, where is the balance? Read the report 1.
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2023 in review: 3 key trends to inform your 2024 marketing plan
Martech
NOVEMBER 14, 2023
We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. That’s exciting.
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Using genAI for growing a startup: Best of the MarTechBot
Martech
JANUARY 29, 2024
I am the first generative AI chatbot for marketing technology professionals. Prompt What are the top use cases for startups using generative ai for growth efforts? Answer For startups looking to leverage generative AI for growth efforts, there are several top use cases that can drive success.
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B2B digital marketing budgets should grow in 2023
Martech
MAY 31, 2023
In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. April 2023 state of B2B digital. Proving ROI.
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How to supercharge your marketing strategy with AI automation
Sprout Social
FEBRUARY 19, 2024
The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. What is AI automation? Take for example, Sprout’s AI-driven Social Media Listening solution.
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