B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

DemandBase

JULY 2, 2020

An Introduction by Susan Glenn, Content Marketing Manager). But it’s more like we’ve joined forces, because, with our combined breadth of talent and ABM technology solutions, we’re poised to take B2B marketing into the next dimension. So kick up your heels and get swept away in any one of these marketing marvels.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Limited-edition products.

Email Marketing 116

Email Marketing Examples Urgency Marketing Merchandising 116

ClickZ

OCTOBER 13, 2020

30-second summary: Consumers are only human and are driven by needs and wants that have been shaped by evolutionary forces rather than modern consumption. Brands can better understand consumer demand and how to connect with their target audience when applying basic principles of neuroscience. Tapping into the less-conscious.

Marketing & Strategy 109

Marketing & Strategy Marketing Strategy Paid Search Agency Ideal Customer Profiles 109

Hubspot

JUNE 11, 2015

One key part of being a great marketer is understanding how (and why) people think and act the way they do. It's much harder to create compelling content marketing , for example, if you don’t know why it would be compelling to your audience in the first place. What's this got to do with marketing? 1) Priming.

Peer-to-peer 28

Peer-to-peer Pricing Price Ad Frequency 28

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

xiQ

MAY 1, 2020

Abridged and adapted by xiQ (April 28, 2020) from the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. B2B Sellers and Marketers can now adopt a personalized approach to their work based on behavioral science. Personality-Based Marketing.

Personalization 87

Personalization Planning Ideal Customer Profiles Work Management 87

Hubspot

JULY 10, 2013

One key part of being a great inbound marketer is understanding how -- and why -- other people think and act the way they do. Before you start jumping into all the tactical nitty gritty of marketing, it’s really helpful to understand how people operate … which is essentially what the entire field of psychology attempts to explain.

Planning 28

Planning Paid Search Agency Inbound Marketing Thought Leadership 28

xiQ

MAY 1, 2020

Abridged and adapted by xiQ (April 28, 2020) from the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. B2B Sellers and Marketers can now adopt a personalized approach to their work based on behavioral science. Personality-Driven Marketing.

Personalization 62

Personalization Planning Ideal Customer Profiles Work Management 62

Engagio

APRIL 2, 2018

I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. After all, I believe that’s what sales and marketing boils down to: understanding and influencing the way people act the way they do.

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

Hubspot

MARCH 18, 2019

They’re how we, as marketers, classify the people who engage with our brand -- humans with needs and desires. Human needs and desires create demand for your business. Design, more than anything else, is understanding what drives people’s behavior. In other words, you need a firm grasp of psychology.

Design 77

Design Landing Pages Classified Ads Co-Registration 77

Hubspot

MAY 9, 2019

They don’t reveal whether they stayed or not. Read on to learn more about what exactly it is, the formula for calculating it, how its bidding process works, and some principles for crafting creative and convincing ad copy. A little intrigue goes a long way in marketing. Pique your audience’s curiosity. Sell a feeling.

Cost per Acquisition 101

Cost per Acquisition CPA Acquisitions Lead Ranking 101

Biznology

FEBRUARY 4, 2022

” Psychology Today: “The Lies We Tell Ourselves” “Ego and self-serving biases shape the life story we share with the world—and with ourselves. This goes against human nature — we don’t want to look like an idiot when times are good even if doing so offers an unstoppable advantage when times are tough.

Lead Ranking 104

Lead Ranking Lead Scoring Paid Search Agency Work Management 104

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 86

Conversion Rate Conversion Examples Marketing Analytics Tools 86

Content Marketing Institute

DECEMBER 4, 2018

Taken for its denotative meaning, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. So why does clickbait show up on lists, including Facebook’s , of content marketing mistakes or practices to avoid ? Clickbait creates the curiosity gap. Are clicks the goal?

Content 99

Content Click Rate Classified Ads Youtube 99

Optinmonster

OCTOBER 27, 2020

Now, consider this: Online shopping statistics show the global shopping market will hit 4 trillion. Exit-intent technology tracks your visitor’s behavior. They rely on fundamental psychology principles like social proof. Like social proof, urgency is another tactic that’s rooted in basic human behavior.

Urgency Marketing 82

Urgency Marketing eCommerce Display Intent 82

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Hubspot

AUGUST 16, 2016

Because even though technology has dramatically changed the way people buy, the human brain hasn’t changed. Which is fortunate for marketers, because this means we can take advantage of what the field of persuasion psychology has to teach us about how to influence people’s buying decisions. In short, it needs to be personal.

Ad Building 28

Ad Building Lock-In Marketing & Strategy Peer-to-peer 28

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Convert

OCTOBER 31, 2023

This pattern shows our human inclination to make predictions, doesn’t it? Your formulated hypothesis and subsequent prediction are just one of many ways in which you choose to probe the validity of the connection you think exists between elements (in your control) and traffic behavior (beyond your control).

Paid Search Agency 59

Paid Search Agency Click Rate Validation Lead Ranking 59

Buzz Marketing for Technology

JUNE 27, 2008

Research by Poole ( 1985 ), for example, identified least effort as the principle underlying a set of conclusions that he compiled from seventy-nine studies of information seeking and use. The uncertainty principle. The uncertainty principle is based on a theoretical composite that Kuhlthau derives from Dewey, Kelly and Bruner.

Personalization 100

Personalization Lead Ranking Case Studies Multi-Channel 100

Engagio

JULY 22, 2019

I mostly read non-fiction, but I keep my selection pretty broad, from leadership and management to behavioral psychology and economics to sales and marketing. If you take just a few of the principles from this book into account, you too can build a culture of excellence. Influence: The Psychology of Persuasion.

B2B Thought Leadership 94

B2B Thought Leadership Best Practices B2B Thought Leadership 94

Single Grain

AUGUST 23, 2019

People love to see, read or hear stories because it creates a human connection based on empathy. The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? What do marketers want from their campaigns? Get A Free Consultation.

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

Optinmonster

JANUARY 13, 2021

Like most marketing techniques, countdown timers also tap into proven psychology principles. In other words, they’re effective because they’re based on primal human behavior. Check out the best WordPress countdown timer plugins on the market. You can reveal a piece of information once that time expires.

Urgency Marketing 64

Urgency Marketing Best Practices Landing Pages eCommerce 64

Hubspot

JANUARY 9, 2019

When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands, the social media giant’s CPM skyrocketed 122% -- the highest spike in Facebook ad prices over the previous 14 months. One word: optimization.

Cost Per Click 76

Cost Per Click Cost Per Thousand Cost Facebook 76

Convert

FEBRUARY 9, 2021

Back in 2014 Facebook was on the receiving end of severe backlash when it revealed that it had grouped users into an “emotional contagion” study that blatantly manipulated emotions by showing “optimistic” or “depressing” feeds to those who were chosen. The truth is, marketing is the art and science of impacting emotions. That is all.

Ethics 52

Ethics Optimization Work Management Marketing Management 52

SnapApp

DECEMBER 10, 2015

Because of the dynamic impact of play on our minds and behaviors, gamification is a hot topic in the digital sphere. Marketers are learning to incorporate the defining aspects of games into their strategy to expand and deepen their connection to audiences. And — no — a playful perspective is not just reserved for B2C markets.

Peer-to-peer 48

Peer-to-peer Lead Ranking Lead Scoring Content 48

Buzz Marketing for Technology

JUNE 27, 2008

Department of Counseling and Educational Psychology. The proposed framework applies the principles of. technology on human learning, these indeed are interesting times. technological advancements are outpacing pedagogical and psychological. Nevertheless, new psychological developments have now emerged. Bonk, Ph.D.

Design 100

Design Peer-to-peer Work Management Marketing Management 100

Unbounce

JUNE 29, 2021

Chances are, if you browse the web as often as the rest of us digital humans, you’ll click on a “Learn More” call-to-action (CTA) 26% of the time if it mentions a brand you’re aware of. It’s a marketer’s job to make sure you’re not disappointed. When you click, you’re expecting the content to match your interests and browsing habits.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Buzz Marketing for Technology

JUNE 27, 2008

What companies don’t seem to understand is that, as I shall discuss later in this article, training is a wonderful last step in bringing about changed organizational and personal behavior, but a pathetically useless first step. I met with their agents to explain the type of work I was willing to take on.

Training 100

Training Work Management Marketing Management Budget Programs 100

Buzz Marketing for Technology

JUNE 27, 2008

A Behavioral Model of Information Seeking on the Web -- Preliminary Results of a Study of How Managers and IT Specialists Use the Web. The paper develops a new behavioral model of information seeking on the Web by combining theoretical elements from information science and organization science. 1998 ASIS Annual Meeting.

Lead Ranking 100

Lead Ranking Terms and Conditions Work Management Differentiation 100

Single Grain

AUGUST 27, 2019

They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. What Does the Research Say about Email Marketing? The average email open rate is 20.81%.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Convert

MAY 18, 2022

We’ve got some hot takes from CRO experts and marketers: Oh, they suck. A marketer, however, creates them in a way, so the user finds them more valuable than annoying. Here’s what Amanda Natividad , VP of Marketing at SparkToro , experienced recently: I was reading a blog post I found through organic search.

Effectiveness 105

Effectiveness Click Rate Conversion Rate Trigger Marketing 105

Convert

OCTOBER 25, 2022

This section presents the key principles of conversion rate optimization , covering the fundamentals of the practice, such as. The mindset needed to do your best optimization work How to (and not to) form hypotheses How to ensure your A/B test results are valid The priority of what and where to test Psychology-based persuasion techniques.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

chiefmartech

MARCH 14, 2017

This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other. Learn how your peers strategically organize their marketing stacks.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48