DealSignal

APRIL 4, 2019

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. Marketing and sales teams can now get complete contact details for ideal buyers at companies showing interest in specific product categories across the web. Complement their programmatic account-based marketing (ABM) with direct outreach.

Bombora 45

Bombora Purchase Intent Purchase Intent 45

Content Standard

MAY 12, 2021

Companies that sell consumer packaged goods (CPGs) traditionally address two key challenges with their marketing strategies. The first is standing out in a crowded, competitive market; the other is creating demand for new products. Increasingly, these efforts happen on digital battlegrounds.

Demand 129

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 129

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan.

Lead Ranking 232

Lead Ranking Planning B2B Thought Leadership Lead Scoring 232

Zoominfo

DECEMBER 28, 2020

Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. Let’s break that down.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

PureB2B

MAY 30, 2022

However, with admin work and repetitive tasks taking up hours every day, it can be hard to stay productive. There are a wide variety of tools that can help with sales productivity. In this article, I'm going to walk you through what sales productivity tools are, and show you some of the best ones on the market right now.

Product 62

Product Tools Work Management Best Practices 62

B2B Marketing Directions

JANUARY 21, 2024

Some of these scientific papers will likely focus on comparing the capabilities of AI to those of humans at performing tasks related to marketing. The task used in the experiment was to generate ideas for a new product for the college student market that would sell at retail for less than $50.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. What Is Intent Data in Marketing?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Launch Marketing

APRIL 12, 2023

It is the who, what, where and why of a company and plays a large part in various marketing communications. Without B2B messaging, no one, especially target audiences, would not know who your company is, what product or service you offer and why your offering is above the rest.

B2B Marketing 117

B2B Marketing B2B Purchase Intent Marketing & Strategy 117

Launch Marketing

JULY 26, 2023

Here are four key trends that B2B marketers need to be aware of if they want to stay ahead of the competition and generate more leads. Trend #1: Tailor-Made Marketing Experiences Through Personalization In 2023, B2B buyers’ expectations are higher than ever with demand for more personalized , consumer-like experiences.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. What is the search intent of those visitors? One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. The challenge is that fragmented intent doesn’t deliver targeted traffic.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. 14% higher purchase intent. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. 57% higher brand consideration.

Advertising Channels 124

Advertising Channels B2B Marketing Planning B2B 124

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads? billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

FEBRUARY 5, 2024

The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. Some marketers define anyone who fills out a form or attends an online or physical event as a lead. This continues to be one of the biggest mistakes marketing makes. What Is A Marketing Inquiry?

Lead Ranking 256

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 256

Top Rank Marketing

OCTOBER 17, 2023

During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. This new study highlighted the challenges marketers face with webinars as well as their potential.

Webinar Metrics 115

Webinar Metrics Forrester Top of Funnel Research 115

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

KoMarketing Associates

JULY 9, 2019

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers. However, on a scale of 1 to 4 (4 being the most trustworthy), B2B customers said that marketing collateral barely earned a 2.5

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased. Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

illumin

MAY 16, 2024

This gives brands a name value beyond their product offering. It has been shown that humor increases purchase intent. Ads that make their audiences laugh draw them in, not only to consume funny content but to explore the product offerings of the brand that gave them joy.

Ads 104

Ads Viral Marketing Purchase Intent Marketing Proposals 104

ClickZ

JANUARY 15, 2021

So many disparate marketing tools only make the task tougher. As confusion ensues, costs go up and productivity is impacted. Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. A modern brand is faced with many disruptions. About Jivox.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Put the customer before the product. Put the customer before the product. Ready to learn more? Keep reading!

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Martech

OCTOBER 3, 2023

The data comes from a survey by Dynata, a global first-party data market research platform, to gauge purchase intentions among 1,000 U.S. Dig deeper: Ecommerce trends to watch for this Prime Day Consumer intentions. consumers including Prime and non-Prime members. The survey was commissioned by UGC platform Bazaarvoice.

Amazon 108

Amazon Purchase Intent eCommerce Sample 108

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent-based marketing?

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. Dig deeper: Email marketing strategy: A marketer’s guide 2. It’s perfect. Technographic data.

Email Marketing 117

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 117

Only B2B

FEBRUARY 21, 2024

Gone are the days of B2B marketing campaigns that land with a thud! We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. Forget them!

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Martech

FEBRUARY 15, 2024

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. 6% still don’t know what AI is. 25% are gearing up to jump on board.

Marketing AI 91

Marketing AI Enterprise Management CPC Cost Per Click 91

PureB2B

APRIL 26, 2022

Finding in-market leads for B2B businesses is crucial to achieving revenue goals. The problem is that the B2B market is enormous. In this guide we’ll outline some proven lead qualification frameworks and practices to find in-market buyers that can improve your conversions. Defining “In-Market” Buyers.

In-market Buyers 62

In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62

Aberdeen

JULY 8, 2019

It’s easy for marketers to get sucked into shiny object syndrome. That’s why there’s such a strong push to embrace content marketing , deliver innovative self-serve digital channels, leverage live chat, improve social media engagement, take advantage of video, and more. That’s why product demos can be so effective for field marketers.

Top of Funnel 40

Top of Funnel Product Intent Data Purchase Intent 40

Martech

JUNE 15, 2023

Purchase intent segmentation: Segments are based on individuals who show high purchase intent according to their online and offline behavior. Here are some strategies where marketers can use these data insights. View of Las Vegas through Beeyond Media’s map view. Image: Beeyond Media. Get MarTech!

Paid Search Agency 111

Paid Search Agency Optimization Ads Mobile Advertising 111

Zoominfo

NOVEMBER 15, 2021

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. Target prospects with an automated email campaign that outlines what makes your product a better alternative to competitors’ solutions.

Intent Data 100

Intent Data Purchase Intent Purchase Intent 100

Heinz Marketing

DECEMBER 15, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. The last blog post I wrote about what Intent Data is, the different types of Intent Data signals , and why do you need intent data. Intent data is an individual’s web content consumption, it monitors for key intent search terms.

Intent Data 128

Intent Data Intent Lead Ranking B2B Marketing 128

SalesIntel

JANUARY 21, 2022

Have you considered adjusting your marketing plan to a specific target at the precise correct time for them to close? ” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell?

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Porch Group Media

MAY 30, 2019

What if we could tell you who is actively browsing online for health club memberships and products and services you sell, who visited your competitor’s location yesterday, or who just moved into your area? Learn how to implement the three key pillars of intent-based marketing to skyrocket sales and boost member retention.

Acquisitions 40

Acquisitions Purchase Intent Purchase Intent Data 40

Zoominfo

FEBRUARY 15, 2023

GTM Plays Automated go-to-market plays that can rapidly scale your business. Our Customer Impact Report revealed that on average, ZoomInfo customers are 63% more productive , highlighting the significant operational improvements ZoomInfo can offer today’s sales leaders and their teams.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Only B2B

SEPTEMBER 28, 2021

Businesses are constantly seeking methods to get a competitive advantage in sales and marketing. That means a prospect who isn’t aware of your company doesn’t have to visit your website for you to discover that they’re interested in acquiring a product or solution similar to yours. Break Through The Noise.

Intent Data 116

Intent Data Intent B2B Marketing Lead Ranking 116