SocialPilot

JANUARY 5, 2024

Marketers have constantly been using social media hashtags to boost brand visibility. But lately, a lot of marketers feel that hashtags are obsolete and refrain from using them. Despite its vast popularity, marketers are still confused about the use of hashtags. The negative impacts of hashtags marketing.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Plug into your community both online and off.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Martech

JANUARY 27, 2023

Many marketers told me they were busier than ever. 3 directional changes to grow your email program Naturally, every marketer’s goals will be unique. Email during this last holiday shopping season was insane. My advice for everyone on frequency: If you throttled up during the holiday, now it’s time to throttle back.

Email Marketing 134

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 134

ClearVoice

DECEMBER 8, 2021

As we approach the end of 2021 and launch into a new year with new marketing opportunities, here are some of the top trends, tips, and news tidbits to look out for. As we approach the end of 2021 and launch into a new year with new marketing opportunities, here are some of the top trends, tips, and news tidbits to look out for.

Trends 115

Trends Examples Paid Search Agency Advertising Agencies 115

illumin

JANUARY 4, 2024

eMarketer reports that approximately 72% of holiday shoppers, about 130.7 Being able to buy now and pay later lets customers with a tight budget stretch their income farther during heavy shopping periods such as the holiday season. Black Friday 2023 highlighted the importance of e-commerce and global power and popularity.

Mobile Advertising 101

Mobile Advertising Emarketing Marketing & Strategy Mobile Marketing 101

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Retailers and consumer goods brands may be feeling that same pain this holiday season. Even though Google has delayed its phaseout for Chrome until 2023, marketers are already responding. This is a big shift, because for years marketers have relied on these cookies to inform their marketing efforts. Are you ready?

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Anyword

DECEMBER 8, 2022

Promotional emails are an excellent way to encourage your customers to purchase and earn you more revenue over the holiday season. Writing an effective holiday email requires careful thought, creativity, and a well-crafted message. The holiday season is the time to be more witty and clever with your content.

Promotion 98

Promotion Paid Search Agency Marketing Budget Creation Marketing Budget 98

SocialPilot

JANUARY 4, 2024

Social media holidays, you ask? These holidays are golden opportunities for brands and individuals to engage with online communities through relevant, relatable content. These holidays are golden opportunities for brands and individuals to engage with online communities through relevant, relatable content. Why does this matter?

Social Media 97

Social Media Media Planning Social Marketing 97

Litmus

DECEMBER 26, 2023

And we’re back with the latest installment of This Month in Email, a roundup of all the latest happenings in the world of email marketing. News headlines In lighter news Email Client Market Share News headlines Gmail’s ‘unsubscribe’ button gets a makeover. What were the biggest headlines shaping the email industry in December?

Email Marketing 79

Email Marketing Phishing Forecasting Class 79

illumin

NOVEMBER 22, 2023

Massive crowds and seemingly unbelievable deals mark the holiday as shoppers line up for hours before piling into major department stores and malls in order to snag the best deal on their first holiday purchases of the year. Black Friday originated as a term signaling financial disaster in the stock market.

Advertisements 52

Advertisements Advertising Order Spending 52

Martech

JANUARY 23, 2024

This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season. Over the 2023 holidays, ThriftBooks sales were up more than 20% year-over-year. The holidays were a really strong season for us,” said Barbara Hagen, VP of sales and marketing for ThriftBooks.

Loyalty 97

Loyalty eCommerce Buzz Paid Search Agency 97

illumin

OCTOBER 30, 2023

Halloween has been growing in recent years, and now sits as the second-biggest retail holiday. Only the holiday season is a bigger income generator. Key Takeaways Halloween is continuing to grow in popularity (and profitability), making effective advertising more important than ever.

Ads 105

Ads Best Practices Television marketing Advertisements 105

Salesforce Marketing Cloud

AUGUST 24, 2022

Rising consumer pessimism means retailers need to work harder this holiday season to keep shoppers merry. Here’s what you can do to get your online and brick-and-mortar channels ready for the 2022 holiday shopping season. Make this holiday season brighter for shoppers. How do you contend with a more complicated path to purchase?

Tips 98

Tips Fulfillment Work Management Marketing Management 98

Martech

DECEMBER 29, 2023

The reality is that sales events and interruptive discount-related marketing do not create sustainable consumer connections. And how much are our Cyber Week marketing tactics helping or hurting us in the long run? This initiated a massive change in consumer behavior around the pseudo-holiday.

Top of Funnel 96

Top of Funnel Trust Marketing Digital Marketing Funnels Loyalty 96

Litmus

NOVEMBER 24, 2023

There are two kinds of people in the world: The ones who already have their holiday shopping checked off, cookies made, and tree lit the day after Halloween…and the ones who wait until the last possible second to get their holiday planning in order. (Hi, Hi, it’s me. The “Green” stands for, well, American money.

Urgency Marketing 88

Urgency Marketing Best Practices Bundling Promotion 88

QuanticMind

JULY 7, 2023

It feels strange to say this so early in the calendar year, but the holidays really are fast approaching—and, with them, the need to start planning your holiday campaigns. And what trends, data, and forecasts are driving your holiday planning needs? Holiday shopping starts earlier every year,” says Rosenbloom.

Trends 52

Trends Campaigns Marketing Strategy Marketing & Strategy 52

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. Unfortunately, the confusion surrounding hashtags prevents some marketers from using them to their full potential. Since then, the term hashtag has dominated modern popular lexicon.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Martech

JULY 14, 2022

Get the daily newsletter digital marketers rely on. July is officially back-to-school season for shoppers, and marketers who promoted these items saw a lift. Popular product categories included childrens apparel, audio equipment and appliances. E-commerce sales see no sign of slowing for Holidays 2022.

Amazon 117

Amazon Social Networks Newsletter Pricing 117

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

B2B Marketing Directions

DECEMBER 17, 2023

So, in case you missed any of them, here are our ten most popular posts of 2023. Does It Apply To Your Company? Image courtesy of Republic of Korea via Flickr (CC).

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Rules B2B Marketing 70

Envy

NOVEMBER 24, 2022

We were discussing the births of excellent campaigns during the holiday season like this in our office when it got us thinking, where exactly DID Black Friday/Cyber Monday come from? The origins of Cyber Monday are a little easier to trace, due to the fact that it is an online based ‘holiday’. BILLION spent. But that’s not surprising.

B2B Marketing 62

B2B Marketing Planning Advertising Agencies B2B 62

Webbiquity

APRIL 13, 2022

That makes SEO one of the top areas of investment for B2B marketing teams. Just as gift guides during the holiday season appeal to consumers’ immediate concerns, financial guides entice businesses during tax season or the start of a new quarter. Image credit: Andrea Piacquadio on Pexels. Optimize landing pages. Track SEO KPIs.

SEO 292

SEO Marketing Websites B2B Marketing & Strategy 292

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. 2 most important factor for US brand-side marketers when selecting an agency.” Cross-channel approaches using CTV advertising Not only is CTV continuing to increase in popularity, but the number of users multi-screening is increasing as well.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

Litmus

JANUARY 29, 2024

With artificial intelligence (AI) becoming increasingly prevalent, there’s a growing demand for more human-centric marketing. Keep reading to learn about the importance of personalized emails along with tactics you can apply to your own email marketing program. (And we’re not just talking about “Hello %%first_name%%.”)

Personalization 101

Personalization Marketing AI Urgency Marketing Forecasting 101

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. Top brands use these technologies to carry out phygital marketing. Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. Music and Entertainment.

Examples 111

Examples Brand Identity Branding Multi-Channel 111

Sprout Social

OCTOBER 1, 2022

It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. Whatever the reason for our pumpkin obsession, pumpkins are a great way to market to your audience this fall. bridgetlucille1.

CAN-SPAM 104

CAN-SPAM Social Media Trends Buzz 104

QuanticMind

SEPTEMBER 29, 2023

Holiday Shopping Insights: Keep Up With Deal-Seeking Shoppers [:04] New insights from Google show that deal-seeking for holiday shopping happens throughout October and November—so position your brand by extending the shopping window, starting now! eMarketer has projected that influencer marketing will grow 3.5

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Salesforce Marketing Cloud

JULY 15, 2022

Let’s break down the second-quarter results from our Shopping Index, dive deeper into Prime Day numbers, and look at what it all means for the holidays. Is it shopper burnout or oversaturation in several key markets? This year’s Prime Day provided some midsummer relief, but the event did not outperform 2021.

Top of Funnel 98

Top of Funnel Digital Marketing Funnels Amazon Pricing 98

ClickZ

AUGUST 27, 2021

30-second summary: Acoustic released exclusive findings of its report to help marketers understand shifting consumer preferences as we approach the second year of the COVID-19 pandemic’s holiday season. Email marketing is still a critical tool today, especially when timely, personalized messages are shared.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

SmartBug Media

DECEMBER 12, 2022

Just like most people who celebrate the holidays and move into a period of relaxation afterward, e-commerce brands typically think of January as a slow month for business. During this time, it’s common to see cuts to marketing budgets and less frequent communication with customers. They’ve just witnessed a huge spike in new customers.

SMS 91

SMS Brand Identity Branding Marketing Budget Creation 91

Optinmonster

MARCH 5, 2021

Patrick’s Day marketing ideas to increase sales across your site? Patrick’s day is one of the most festive holidays of the year. And while people tend to celebrate with green beer and corned beef, one thing’s clear: most consumers LOVE the holiday. Patrick’s Day is a holiday for restaurants and bars.

Tools 89

Tools Work Management Marketing Management Paid Search Agency 89

Salesforce Marketing Cloud

AUGUST 10, 2022

Keep those numbers in mind this holiday, retailers, because they could affect your revenue and growth. To stay profitable during this holiday season’s stormy economy , retailers must inspire budget-conscious customers to shop. Here’s how to acquire and engage customers this holiday shopping season.

Budget Programs 98

Budget Programs Buy Bundling Mobile Advertising 98

SmartBug Media

MARCH 31, 2023

That said, email marketing is an incredibly popular strategy for e-commerce businesses, which prompts an important question: How can you stand out from the crowd? When writing subject lines, keep the following in mind: Use principal marketing motivators. Need help planning lifestyle content and summer events to match your brand?

SMS 98

SMS Bundling Best Practices CAN-SPAM 98

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” Marketing Examined.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Biznology

MAY 1, 2018

But in the context of social media and social media marketing, here’s how I break it down. And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210