Zoominfo

OCTOBER 5, 2023

In a perfect world, sales professionals would spend most of their time talking with eager prospects who’ve done the homework, seen the marketing campaign, and asked for a meeting. In the real world, cold outreach is still a necessity — even the strongest business relationships have to start somewhere. Let’s see how.

Cold Calling 130

Cold Calling Outreach Marketing Analytics Tools Zoominfo 130

Markempa

AUGUST 19, 2021

Most of us know this as influencer marketing or influencer development. Influencers feel the pulse of the marketplace, and you can learn how you’re perceived and what messaging works in the market by talking to people who live and breathe within each space. Example Influence Marketing Program Quarter 1 Report – markempa.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. And many modern marketers know this. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide.

Trust Marketing 314

Trust Marketing WOM Marketing Budget Marketing & Strategy 314

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. The Importance of Email Personalization in Marketing. Guest post by Jerusha Carolin. Customer review email.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

FEBRUARY 20, 2020

Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. And that’s where having a proper sales enablement strategy becomes critical factor to your success. Guest post by Sean Gordon. 1: Start At The Beginning. This project will be two-fold.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

SendX

FEBRUARY 12, 2024

Email campaigns are a cornerstone of successful outreach in the ever-changing world of online marketing. These strategies hinge on a company’s ability to understand and use analytics to their advantage. Accurate open rate figures give marketing teams insight into how their target audience receives email campaigns.

Open Rate 195

Open Rate Advertising Benchmark Email Marketing Planning 195

SendX

FEBRUARY 11, 2021

That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation.

Lead Generation 391

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 391

Convince & Convert

FEBRUARY 26, 2015

Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. The following four examples are both creative and recognizable brands.

Blogger 154

Blogger Outreach Case Study Case Studies 154

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. The introduction of these new policies carries the potential to fundamentally alter your strategies for customer outreach, significantly impacting the visibility of your emails and advertisements.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. But to crush cold email outreach, you have to do it right. Effective cold email outreach means to find something your prospect values—and something you have in common. When you’re using an account-based strategy. Use a Personal Hook.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. To achieve this, you require a meticulously crafted actionable go-to-market plan. What is GTM in B2B Marketing?

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 2: New sales or marketing leader play. The timeless case for automation.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. This knowledge forms the foundation of your digital marketing efforts.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Vision Edge Marketing

OCTOBER 25, 2022

explores the importance of having enough resources to achieve your growth strategies, performance target and KPIs. Over the past few weeks, I’ve talked with several customers who were disappointed with the results of their current growth strategies, programs, and tactics. Are Your Growth Strategies in Jeopardy of Missing the Target?

Marketing & Strategy 221

Marketing & Strategy Advertising Agencies Best Practices Click Rate 221

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. Cold calling — or really any form of cold outreach.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

DivvyHQ

OCTOBER 11, 2022

When it comes to marketing, email still reigns supreme as the best way to reach new prospects. But designing your first cold email outreach campaign can be daunting.

Outreach 88

Outreach Design Campaigns Marketing Prospects 88

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. What is a Sales Strategy? Sales strategies vary based on the customer segment, region , and team structure.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Marketing Insider Group

MAY 30, 2023

Small businesses rely on outreach to stand out from the competition, raise brand awareness , and achieve sustainable growth. However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. Set specific marketing goals.

Work Management 286

Work Management Marketing Management Budget Programs Allocation 286

Lattice

NOVEMBER 5, 2019

In this post, you’re going to get an inside look at how our LinkedIn ad program works in conjunction with sales outreach. If you are a digital marketer trying to understand how to get better results from your ABM program, these insights may help. You’ll see exactly how LinkedIn has become an essential channel for generating new leads.

Outreach 100

Outreach Account Based Marketing ABM Linkedin 100

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. How Should I Market to Purchased Lists? Curious as to your opinion?”. Click To Tweet.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

BenchmarkONE

DECEMBER 21, 2021

Luckily, email outreach continues to be a crucial way for you to build relationships and open lines of communication. While email outreach isn’t the only way to approach a partnership, it’s definitely worth considering as part of your strategy. Why is Email a Crucial Aspect of Your Partnership Outreach?

Outreach 92

Outreach Startups CAN-SPAM Advertising Agencies 92

Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. They rely on ZoomInfo throughout their sales cycle for comprehensive data about accounts they’re targeting — and new accounts that can expand their market.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Oktopost

NOVEMBER 16, 2021

This is where sales outreach, a proactive way of discovering and following up with potential customers, increases conversions. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. But sales outreach can be a time-consuming and arduous process. What is sales outreach?

Outreach 62

Outreach Top of Funnel Enterprise Management Tips 62

Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth.

Marketing AI 255

Marketing AI B2B Marketing Planning Allocation 255

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? When Do You Need a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

SmartBug Media

APRIL 10, 2023

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Your marketing team can take care of that approach with marketing automation. Pillars of a successful one-to-few strategy include the use of intent data, 10-K SEC filings and company news, and video.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

ATAK Interactive

NOVEMBER 24, 2020

A common challenge for many sales representatives doing cold LinkedIn outreach is standing out through the noise. In today’s B2B Marketing Agency Insights , ATAK’s CEO Austin LaRoche talks about the most effective strategy to shining through and reaching your leads. That worked. That’s it for today.

Outreach 103

Outreach Linkedin Paid Search Agency Cold Calling 103

Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. Job functions: sales, operations, and marketing. Reinforce Your Sales Strategy with the Best Prospecting Data.

Cold Calling 246

Cold Calling Zoominfo Marketing & Strategy Ideal Customer Profiles 246

US Data Corporation

SEPTEMBER 21, 2020

Whether you are a candidate, consultant, PAC/SPAC, association, trade group, lawmaker, civic organization, or any other election official, we all know that voter outreach efforts in the final 30 days before the election is crucial. You cannot afford to execute the wrong strategies at the wrong time to the wrong audience. Antoine Wald.

Webinar Metrics 52

Webinar Metrics Outreach Marketing & Strategy Demographics 52

US Data Corporation

SEPTEMBER 21, 2020

Whether you are a candidate, consultant, PAC/SPAC, association, trade group, lawmaker, civic organization, or any other election official, we all know that voter outreach efforts in the final 30 days before the election is crucial. You cannot afford to execute the wrong strategies at the wrong time to the wrong audience. Antoine Wald.

Webinar Metrics 52

Webinar Metrics Outreach Marketing & Strategy Demographics 52

Convince & Convert

FEBRUARY 24, 2015

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. IMI), one of the top digital marketing agencies. It was a great post. Why Bloggers?

Blogger 150

Blogger Outreach Process Advertising Agencies 150

Hubspot

DECEMBER 10, 2019

All the while, your competitors are entering the market and getting to large and enterprise clients more quickly than you. This is why having an outreach strategy is critical. Stop asking yourself surface-level questions like, “Are they in marketing?” Repurpose points #2 and #4 specifically for your email outreach.

Ideal Customer Profiles 76

Ideal Customer Profiles Outreach Lead Scoring Lead Ranking 76

Martech

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. But what they’re especially fantastic at is lead generation. Click here to view more MarTech webinars.

Lead Generation 97

Lead Generation ROI Webinar Metrics Marketing & Strategy 97