Marketing Insider Group

JANUARY 4, 2023

Offline marketing is not dead. The surge in digital marketing has brought enormous competition into the digital media market, which in turn drives up advertising cost. When allocating marketing budget to digital and offline channels, many marketing organizations are throwing in the towel with offline marketing.

Marketing Mix 192

Marketing Mix Planning Allocation Tips 192

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

ANNUITAS

MARCH 21, 2023

Dynamic Chat gets More AI and Improved Routing Chat is obviously a top trend among marketers , especially as ChatGPT continues to both excite and worry a lot of marketing professionals. Measure now supports data from multi-CRM use cases, more customer data source support, and other buyer touchpoints. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Martech

NOVEMBER 21, 2023

Leveraging marketing data is key to continual optimization and driving growth. conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. Understand marketing attribution. Data flows throughout the growth loop so the bottom-of-funnel data (i.e.,

Top of Funnel 105

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 105

Marketing Insider Group

MARCH 28, 2023

For some, that might mean entering new markets. You’ll take both practical behind-the-scenes and public-facing steps to: Get organized. Take the following steps to clean your business’ data: Audit your customer database’s health. Ensure that all of your addresses, numbers, titles, and dates are written in a standard form.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Heinz Marketing

FEBRUARY 6, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you find implementing new processes in your marketing department akin to herding tigers? When execution lacks structure, each team figures out a way to make it work for themselves and that’s how silos get formed.

Planning 106

Planning Work Management Top of Funnel Marketing Management 106

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Pump up your omni-channel marketing.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

SmartBug Media

JUNE 14, 2022

Is your growing e-commerce brand not getting enough from your email marketing strategies? You’re in luck: SMS marketing may be the answer. In this article, we’re touching base with Navin Jain, Strategic Account Executive for SMS at Klaviyo, to talk about the benefits of SMS marketing. Is SMS Marketing Right for Your Brand?

SMS 98

SMS Enterprise Management Multi-Channel Planning 98

The Lead Agency

MARCH 17, 2024

Website lead capture forms are one of the most critical touchpoints in the B2B landscape. Combining B2B and B2C statistics, the average conversion rate from web forms is 1.7%. This information becomes the bedrock upon which successful marketing strategies are built. To achieve that, the form has to be straightforward.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

Salesforce Marketing Cloud

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. There are plenty of obstacles between you and good demand generation marketing, but fortunately also plenty of ways to conquer them. Well, it’s now reality – and something marketers need to do.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Demand Top of Funnel 111

Martech

APRIL 26, 2024

Multi-sensory experiences: Beyond sight and sound, future AI may be able to stimulate other senses to enhance the immersive experience. Dig deeper: AI in marketing: Examples to help your team today The potential applications of AI go far beyond this and could include adaptive challenges that can lead to personalized brand growth strategies.

Marketing AI 92

Marketing AI Storytelling Content Budget Programs 92

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing AI 104

Marketing AI Work Management Automation Marketing Management 104

Zoominfo

MAY 3, 2020

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Martech

MARCH 15, 2024

Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. These teams cross over various functions, including marketing, IT, data analytics, customer service, legal, compliance and product development. Customer insights.

Enterprise Management 105

Enterprise Management Work Management Marketing Management Privacy 105

Navigate the Channel

JANUARY 2, 2023

Planning for cross-channel marketing is one of those things that seems like, “duh, of course.” Who wouldn’t use different marketing channels in tandem to achieve a common goal? Who wouldn’t provide customers with an all-inclusive, personalized and consistent experience across multiple marketing channels?

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Sharpspring

AUGUST 3, 2021

Plan Your Content Marketing Strategy. Unfortunately, knowing how to effectively plan your content marketing strategy is an important skill that stresses many people out everyday. It aims to help you organize your pre-launch content marketing activities so that you know what to expect (and what other things to plan). I always do.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

FunnelEnvy

APRIL 28, 2021

My name is James Niehaus, and today I’m going to walk through some advanced use cases for multi-step interactive forms. And for those who don’t know FunnelEnvy, we are both a platform and an agency that provides strategy and services for demand gen marketers to help them grow their website revenues.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Personalization 52

FunnelEnvy

JANUARY 9, 2023

Forms used in digital marketing have come a long way since the earliest days of simple radio buttons, one-line form fields, and dropdown options. In this modern environment, multi-step forms have emerged as a way for marketers to make forms more easily digestible for users.

Top of Funnel 76

Top of Funnel Marketing AI Trends B2B 76

SmartBug Media

MARCH 18, 2022

Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. What Is an SMS Marketing Platform? There are two main approaches to an SMS marketing strategy: Campaigns are manually built strategies that send text messages to a list of contacts at a specific time.

SMS 98

SMS Marketing Automation Services Work Management Marketing Management 98

DemandBase

AUGUST 21, 2020

What do the most successful B2B companies that sell into mid-market and enterprise accounts have in common? Is there a singular trait that unifies their go-to-market and determines their outsized success? At the heart of every successful B2B business is a truly unified Sales and Marketing engine that drives growth.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Launch Marketing

NOVEMBER 17, 2021

Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Contently

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. It’s not surprising: We like to multi-task, and we like quick hits. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. with clear steps.

Relevance 152

Relevance Brand Identity Branding Verticals 152

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. But first, let’s make sure we’re clear on how B2B marketing automation differs from B2C.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

Top Rank Marketing

NOVEMBER 9, 2023

Marketing leaders across industries are wondering: How much of my marketing budget should be allocated to SEO, and what can we expect to get out of it? Taking steps to track and grow the value of your SEO efforts is not easy, but it is very much worthwhile. SEO is a long-term play, no doubt.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Inbox Insight

APRIL 11, 2022

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Salesforce Marketing Cloud

JANUARY 29, 2024

Most marketers use email lists, so you need to have a good one to compete. Get articles about marketing selected just for you, in your inbox Sign up now How do you maximize the value of your email list? When your marketing platform features real-time personalization, it’s basically a personal assistant.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Optinmonster

DECEMBER 8, 2023

Check out this step-by-step guide on how to build a landing page with SeedProd. In fact, they offer an easy 5-step tutorial for creating your own coming soon page using Thrive Architect. The plugin also includes over 90 Pro WordPress Blocks. Want to see how it works? Pricing: Get Thrive Architect for $99 per year.

Best Practices 99

Best Practices Landing Pages Template Work Management 99

FunnelEnvy

APRIL 28, 2021

And today in this video, I’m going to walk you through what are multi-step interactive forms. And for those who don’t know who we are, FunnelEnvy, we are both a platform and an agency supporting demand gen marketers to help them grow website revenues, and pipeline from their B2B and SaaS websites.

A/B testing 52

A/B testing Marketing Automation Services Paid Search Agency Conversion Rate 52

SmartBug Media

JANUARY 18, 2021

Build an all-inclusive inbound marketing engine. Now we’re on to the fun part (in my personal marketing nerd opinion): inbound marketing. If you’re familiar with inbound marketing, you know that it’s a slow and steady race that includes incremental work that will build up over time. Incorporate proper conversion paths.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Data strategy is key to realizing the potential of AI Data serves as the linchpin of every organization and forms the foundation upon which AI can elevate your use cases with personalized experiences. Use best practices , such as data encryption, multi-factor authentication and identity and access management to ensure safeguard data security.

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

Madison Logic

MARCH 14, 2023

With 810 million global professional members, the B2B networking powerhouse is a core pillar in an effective account-based marketing (ABM) strategy, enabling marketers to drive higher conversions from their campaigns and gain the clarity to understand what impacts pipeline and ROI.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. But once your content is out there, you can start figuring how well it’s working towards accomplishing your marketing goals. Program metrics may be of the most interest to marketers. 6 B2B Marketing KPIs to Measure.

Lead Ranking 125

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 125

Lake One

JULY 27, 2023

Most companies measure the success of their marketing efforts by how prospects move through the funnel. HubSpot’s Customer Journey Analytics at a glance Launched at HubSpot’s Inbound22 conference, Customer Journey Analytics is available to Marketing Hub Enterprise users. how many people completed the form).

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Valasys

APRIL 5, 2024

That’s why referral marketing is so powerful – it attracts new customers and boosts revenue. This article dives deep into referral marketing’s cousin, performance marketing. What is Referral Marketing? Higher Conversion Rates: Referred customers convert and buy more compared to other marketing strategies.

Word of Mouth 40

Word of Mouth Business Sales Qualified Leads Multi-Channel 40