Adobe Experience Cloud Blog

JULY 24, 2020

In most organizations, just getting started with marketing automation, programs tend to be more technical than strategic. Marketo Engage is the Ferrari of marketing automation with an abundance of capabilities to streamline operations and provide valuable insight beyond clicks, views, and registrations. You heard right!

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Adobe Experience Cloud Blog

DECEMBER 2, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program.

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SmartBug Media

MARCH 13, 2020

Account-based marketing has been a growing trend for today's B2B marketing professionals. By aligning both sales and marketing teams with the same goals and objectives, we see our tech stacks evolve for better execution. Here are three tips to help you get Marketo set up for success. Define Your Named Accounts.

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SmartBug Media

APRIL 20, 2021

Masterful marketers know they need to close every possible gap in attribution reporting. That’s why the Marketo and Bizible Integration has become a reporting lifesaver in recent years. Here’s all you need to know about the Marketo and Bizible Integration, including how to use it to drive more leads to your site.

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Martech

NOVEMBER 5, 2021

According to Adobe Experience League , “Predictive Audiences (PA) utilizes AI and machine learning to enable you to target audiences more effectively and take proactive steps to reach your marketing goals.” Navigate to the Predictive Audiences page in the Admin area of Marketo Classic. Why does it matter? Sales Insight.

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The Point

APRIL 26, 2017

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. This year, more than 6,500 marketers, practitioners, and partners crowded into Moscone Convention Center in San Francisco for Marketing Nation Summit 2017. Marketo has their mojo back. But here are my main observations from the week.

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SmartBug Media

JUNE 22, 2020

As much as we all love inbound marketing, paid media is also an important part of the marketing strategy. Marketo’s advanced reporting tools allow you to set up either first-touch or multi-touch attribution to understand the success of your touchpoints. Here’s how: Track Paid Advertising in Marketo Using UTMs or Integrations.

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SmartBug Media

MARCH 23, 2020

For many marketers, this means we're sending and re-sending updates to our entire database. In one sense, sudden changes that impact everyone are exactly why Marketo snippets exist. What Are Marketo Snippets? The benefit of snippets in Marketo is that they are universal. When Should I Use Snippets? So, choose wisely.

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SmartBug Media

MARCH 12, 2020

But changes under the hood meant plenty of work for administrators and partners like Marketo. Here’s a brief history of Marketo ’s compatibility with Salesforce Lightning. Marketo and Salesforce Lightning Timeline at a Glance. October 2015: Marketo Sales Insights (MSI) is a Salesforce-based tool for sales reps.

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SmartBug Media

JANUARY 25, 2021

When used right, Marketo can breathe new life into your marketing efforts and shine light on the fastest path to an online traffic explosion. Before Marketo can start banging on all cylinders, you need to know your team’s marketing needs, spot holes in reporting, and establish goals. If you’re a marketer, you’re busy.

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SmartBug Media

APRIL 28, 2021

Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution. Best Free Marketo Training Resources. Marketo University Online. Marketo Administration.

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Adobe Experience Cloud Blog

NOVEMBER 25, 2019

Marketo Revvies and Adobe Experience Makers merge. At Adobe, we want to celebrate these outstanding, fearless marketers and let the world know about the extra mile they took to innovate customer experience. Award categories and application process. There has never been a better time to apply for the Adobe Experience Maker Awards.

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SmartBug Media

MAY 14, 2021

This is true regarding learning Marketo as a beginner. Marketo is a marketing automation platform that provides “ end-to-end engagement for modern demand marketing.”. Marketo’s Own Resources. Marketo University. The university offers free training , an on-demand course catalog , and Marketo Certifications.

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SmartBug Media

AUGUST 7, 2020

Of course, even the worst webinar can still be a great marketing tool. By necessity, the last few months have made many marketers much more skilled in creating webinars that are a joy to attend. By necessity, the last few months have made many marketers much more skilled in creating webinars that are a joy to attend.

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SmartBug Media

NOVEMBER 17, 2020

Whether you’ve been using Marketo for five weeks or five months, it’s likely that you spend a lot of time reporting on your efforts. Luckily, Marketo has a myriad of reporting options that make it easy for you to showcase your team’s success, from email campaigns to landing pages to engagement streams. Marketo Report Types.

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SmartBug Media

JANUARY 15, 2021

The marketing attribution process can be confusing, especially to those new to the inbound marketing process. Marketing attribution tracks the ways consumers interact with products or brands before making purchases, determining the specific touchpoints that moved them to the next steps in the purchasing process. Great news!

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SmartBug Media

FEBRUARY 12, 2021

You know effective marketing relies on delivering personalized messages to the right audience, but what happens when your organization has complicated workflows or international divisions? If this is you, Marketo Workspaces could be a lifesaver. What are Marketo Workspaces? Why do marketers need Marketo Workspaces?

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SmartBug Media

APRIL 24, 2020

Tokens are part of the genius of Marketo, offering an incredible opportunity to streamline your marketing automation. In one instance, I was able to use program tokens to reduce the time it took to get an event program out the door from four hours down to about 45 minutes,” shared 2020 Marketo Champion Brooke Bartos. “In

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Oktopost

FEBRUARY 19, 2019

What does this have to do with marketing automation software? Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all?

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ClickZ

FEBRUARY 7, 2024

However, the effectiveness of email marketing can be compromised by the presence of email bots. With questionable statistics, marketers struggle to accurately measure campaign performance and optimize strategies, hampering efforts to nurture leads and drive revenue. The feature provides two options for identifying bot activity.

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SmartBug Media

APRIL 13, 2020

Marketo has plenty of documentation of how to use transition rules , but when should you use them? As Marketo user Guy Goldstein put it , “An engagement program represents a series of related messages with a goal of driving a lead from one point to another in the funnel. When Should You Use Transition Rules? Here are four use cases.

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SmartBug Media

APRIL 6, 2020

Someone I worked with once told me that Marketo is like a Swiss army knife, while the marketing automation tool she was used to was more like a plastic spork. Like a multi-tool, Marketo gives you options. Every time you dream up a campaign, you have to choose which type of Marketo program to use. Do you need a knife?

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SmartBug Media

MAY 4, 2020

To start A/B testing in Marketo, it helps to understand the math, understand the tool, and understand what your tests can teach you. (If In an A/B test, marketers test two versions of creative or copy to see which version drives the most conversions. Understanding A/B Tests in Marketo. Then, dive in!). Understand the Math.

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SmartBug Media

MARCH 17, 2021

In order to keep customers happy, it's important to tailor your messaging from marketing and sales to the appropriate stage of the customer lifecycle. Now that you’re aware of the core stages of the Marketo Customer lifecycle model. Understanding Revenue Cycle Models in Marketo. What Is a Customer Lifecycle?

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SpotMe Blog

AUGUST 20, 2021

SpotMe joins Adobe Exchange Partner Program to enable B2B Marketers to enrich their post-event campaigns and activities with event data. 20 2021 — SpotMe, a leading B2B event marketing platform, today announced it has joined the Adobe Exchange Partner Program. LAUSANNE, Switzerland, Aug.

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SmartBug Media

OCTOBER 29, 2020

It may seem like just another marketing buzzword, but attribution is key for both marketers and sales leaders alike. When you think about all the effort your team is putting into creating integrated marketing campaigns, are you able to clearly identify which channels are driving the most revenue? Setting Yourself Up for Success.

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SmartBug Media

MARCH 17, 2020

As a marketer, you probably manage different audiences, regions, and even languages to make sure prospects, clients, and partners know what to expect over the next few months. What Does “Dynamic Content” Mean in Marketo? Who Sees Marketo’s Dynamic Content? Schedule a time to chat with one of our Marketo Certified consultants.

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Smarte

JULY 19, 2021

Enriching data within Marketo to reach out to the right decision-makers has now become easier with SMARTe’s Enrich API. Our users can now keep their Marketo data fresh and relevant at all times. The post How to Configure SMARTe Enrich API Integration for Marketo Users appeared first on SMARTe Inc.

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Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. We use it, we recommend it, we are BIG fans.

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SmartBug Media

MAY 11, 2020

Migrating from another marketing automation tool into Marketo is no different. Here’s a checklist for the planning and packing stage of your Marketo migration. Rearticulate which data actually informs your marketing strategy. Make a Marketo Migration Chore Chart. KonMari Your Current Marketing Platform.

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SmartBug Media

NOVEMBER 23, 2020

COVID-19 has caused marketers to shift their focus in tactics and budgets. In order to understand how the pandemic has impacted marketers , LinkedIn teamed up with Central Vision to conduct a survey. The largest increase in marketing efforts was dedicated to webinars, at 67 percent. Integrate Zoom Webinar with Marketo.

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SmartBug Media

OCTOBER 15, 2020

But once you’re ready for it, Marketo’s funnel analysis tool can help you score some big wins. The Revenue Cycle Modeler (RCM) is a tool that helps Marketo understand and track your Buyer’s Journey. Dropping down, you have potential detours—roadblocks in the journey where leads are recycled back from sales to marketing.

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ANNUITAS

MAY 9, 2016

Spring is my favorite season for many reasons, but one of the top reasons is the annual Marketo Marketing Nation Summit #MKTGNATION where like-minded marketers that are passionate about all things marketing and especially marketing automation, come together to share knowledge, experience and insights that are helpful for all marketers.

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SmartBug Media

JUNE 1, 2020

Marketo is a powerful tool that can automate marketing campaigns for every step in the customer journey. Marketo makes it easy to build, customize, and automate email newsletters at scale, even across multiple geographies or verticals. Here are seven steps for getting started with email newsletters in Marketo.

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SmartBug Media

MAY 21, 2020

One of the most overlooked functions in Marketo is the ability to segment lists. Rather than sending email blasts about a sale in Denver to prospects all over the country, you can use segmentation within Marketo to target based on geolocation. Marketo segmentation is crucial for creating personalized emails, web content, and more.

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Optinmonster

OCTOBER 30, 2020

Are you looking for a quick and easy way to create a custom Marketo popup that converts? By the end of this post, you’ll know exactly how to easily create a custom Marketo popup that will help your business grow. Why Create a Custom Marketo Popup. A Marketo popup is a lead capture form that sits on top of your website content.

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Madison Logic

OCTOBER 20, 2021

“Working together, Marketo, Bizible, and Madison Logic can make the B2B Marketer the driving force for growth and change in the enterprise.” Kader, SVP Strategy and Alliances, Marketo. About Marketo Inc. Marketo, Inc., ” T.K.

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